-Manages company's key accounts-Responsible for activities regarding sales, marketing, customer acquisition, customer relation management, & maximizing revenue.-Regular preparing of MIS reports on different grounds and sharing same with top management-Addressed the client needs, built financial plans while striving to outperform and exceed profitability and revenues-Built and manages high performing teams - Hired qualified candidate, created high performing teams and managed these teams to their highest performance, reaching the firm's strategy and goals, recognizing opportunities and translating those into value proposition-Striving to deliver the Client Satisfaction - Established the vision and strategy of the account plans-Ensured that the plans aligned with the client objectives and interests in order to exceed the client's expectations-Finding various new businesses opening & arranging promotional programs to get commercial business and attain set goals-Assessing market, current trends in market, finding competitors, also giving suggestions for product improvement-Delivers the desired target numbers by maintaining good relationship with new & existing clients-Implements innovative ideas and suggestions to achieve productivity and customer satisfaction at both client site and our company

Independent charge of driving business at primary/secondary levels; Merchandisers & 30 Distributor Representatives; report directly to RBH - EastHad initiated extensive Route wise coverage plan for Merchandisers & TSE's and also distributor Sales Representative's, with week wise and month wise review.Responsible for planning periodical stocks, acquiring import permits from Excise department and coordinating with brewery for movement of stocksPrepare sales forecasts/targets, marketing plans and facilitate stock planning based on market trends, previous records annual records and consumption patternRegularly interact with retail outlets to check for issues related to stocks/payments and coordinate with distributor to solve issues and ensure smooth process flowDesign & implement Trade & Marketing Activities in the region & also conceptualize & implement tracking systems for the TeamForward competitors activities to Business Head with ideas and suggestions to tackle them.Responsible for achieving region's NSR & Profit Margin

Partnered closely with CRM, Sales, Marketing, IT and Event Directors, and delivered global business solutions in alignment with the company’s global strategic direction.• Strategically designed and delivered Business Intelligence analytical solutions:- Customer Purchase HistoryKey Benefits:1. A 360 view of customers’ past transactions.2. Ability to view customer’s buying pattern at a glance and take better-informed decisions about customer.3. Have an informed conversation with customer and thus improve customer loyalty.4. Perform product bucket analysis and increase the range (cross-selling of products).5. Increase value of customer purchase (up-selling more expensive product lines to customer).- Sales Target and EffectivenessKey Benefits:1. Track Overall Sales team performance as well as Sales Individual Performance viz-a-viz targets.2. Monitor total cumulative actual sales plus weighted pipeline sales against sales targets and take remedial action to ensure that sales team achieves sales targets.3. Identify the opportunities that are stuck up in a particular stage of sales cycle and eliminate bottlenecks.4. Modify sales policies and techniques for specific or all sales Individuals based on their performance.