• Responsible for producing editorial articles that are entertaining, informative and newsworthy. Writing content for print media and online and ensuring the editorial content delivers the publications message and objectives. Typical content includes blogs, articles, press releases on topics ranging from tech to travel and education.• Actively collaborated with the client’s Marketing, PR and Category Management teams to strategize and implement innovative social media campaigns that dovetailed into the overall marketing plan for organizations and startups.• For some clients, I am responsible for “curating” content for them, in addition to producing as well. Youveda.com is one such client for whom I am responsible for creating and curating all content.

• Actively collaborated with the Marketing, PR & Category management teams to strategize and implement innovative social media campaigns that dovetailed into the overall marketing plan for the organization.• Designed and executed social media specific campaigns that helped build brand awareness and support marketing activities like brand campaigns, press releases, Social Media Chats and contests etc. • Managed day-to-day operations including conceptualizing the social content calendar, coordinating with the creative team, writing editorial copy, planning promotions & contests, etc. • Monitored effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results • Monitored social media trends, conceptualize and analyze social metrics and channel these to build out quarterly and annual plans • Explored upcoming social networks and creative use of current properties• Led the blog initiative

• Actively collaborated with the Marketing, PR & Category management teams to strategize and implement innovative social media campaigns that dovetailed into the overall marketing plan for the organization.• Designed and executed social media specific campaigns that helped build brand awareness and support marketing activities like brand campaigns, press releases, Social Media Chats and contests etc. • Managed day-to-day operations including conceptualizing the social content calendar, coordinating with the creative team, writing editorial copy, planning promotions & contests, etc. • Monitored effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results • Monitored social media trends, conceptualize and analyze social metrics and channel these to build out quarterly and annual plans • Explored upcoming social networks• Led the blog initiative

• Actively collaborated with the Marketing, PR & Category management teams to strategize and implement innovative social media campaigns that dovetailed into the overall marketing plan for the organization.• Designed and executed social media specific campaigns that helped build brand awareness and support marketing activities like brand campaigns, press releases, Social Media Chats and contests etc. • Managed day-to-day operations including conceptualizing the social content calendar, coordinating with the creative team, writing editorial copy, planning promotions & contests, etc. • Monitored effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results • Monitored social media trends, conceptualize and analyze social metrics and channel these to build out quarterly and annual plans • Explored upcoming social networks• Led the blog initiative