B2B, Designer & Developer Engagement, Demand Generation, Pipeline and Conversion, Marketing Innovation, Must Win Porjects

Responsible for LIXIL Businesses across ASIA.Lead a cross-functional team from Project Sales, Regional Marketing, Account Management and Business Development stakeholders to help achieve annual growth targets.Effectively steer marketing strategies, design and drive marketing campaigns, engagement tools and programs for project segment (Architects and Designers, Property Developers, Hotel Operators)Champion the influencer marketing strategy, develop value proposition, awareness campaigns, partner/channel networking programs, seminars and events to establish long term relationship and building brand loyalty amongst the target groups.

Promoted to lead the Indonesia country marketing team and design a transformation plan with a goal to deliver $40 Million Profit by 2018.Responsible for Indonesia marketing strategy and leading its brand, product marketing and communications to help drive growth. Deliver Bluescope Indonesia's Business objectives for 3 major segments (project - manufacturing - retail). Grow the retail and projects market with continuous innovation and business development. Drive brand loyalty with customers, architects and end users.Special Achievements  Restructured the Marketing Organisation  Executed the Digital Transformation Strategy  Designed Market Segmentation and Value Proposition tool kit  Product Pipeline and Stage Gate Process New Loyalty and Customer Engagement Programme Prior to my current assignement in Indonesia, i was leading the Regional Marketing Operations based out of Singapore managing projects for ASEAN countires. Key Focus Area: Retail Brand Development Project and Digital Transition and Strategy.

BSH Home Appliances, (Global Leaders in Consumer Durables), I was leading the Brand Marketing function for Major Domestic Appliances (Washing & Drying, Cooking, Cooling and Dishwashing Category) – Reporting to the regional director of marketing. My key role involves Brand Strategy development for BOSCH & SIEMENS Brands, Formulating Marketing Plans, Campaign Calendars and Budget controlling for Singapore.My biggest contribution was shaping the ‘Built-In Cooking’ Category for the ASEAN Market a $250 million revenue stream. Instrumental in launching the Social Media and Content Marketing Strategy for BSH.Special Achievements  Managed the most successful digital marketing campaign ‘The Bosch Dream Kitchen’ - www.boschdreamkitchen.com. A reality TV style, social media content. The campaign resulted in 200% increase in brand preference scores and was showcased as regional best practice. Implemented Marketing Automation Tool: MAPS (Marketing and Planning System). A cloud based marketing campaign and analytics platform. UAT, training and improvement initiatives.Helping set-up marketing functions in new subsidiaries (Indonesia & Taiwan) and supporting exports markets in Marketing (Korea, Philippines & Myanmar).

At Bosch Security Systems, I was promoted and seconded to Singapore to establish the marketing function across 10 subsidiaries in APAC, including hiring and training local teams, setting functional goals, designing marketing communication processes and monitoring and tracking KPIs.I championed the Digital & ContentMarketing Strategy- Successfully project managed migration & ‘Go-Live’ of 11 new websites. Orchestrated significant improvement in online media coverage through a robust content calendar including case studies. Customer Testimonials, White Papers, Project References and Video Case Studies. Product Marketing- Local for Local Product Marketing solutions that defined the growth engine ‘Live X’ range of professional audio system, Launch yielded in 18% sales growth in the segment.

I was hired at Bosch Security Systems (a start-up organisation) as a core member of management team. My key focus area was setting up a framework and developing the marketing organization structure, processes and polices. I got hands on experience and cross functional exposure working with all departments like Business Development, Sales, Product Management and Marketing.I was hired at Bosch Security Systems as a core member of country leadership team. I delivered the framework for developing the marketing organization; designing key processes & policies and championing marketing programs like sales promotion, co-op marketing events and new product introductions.  Product Development: Promoted as Business lead for Intrusion Detection Systems. Responsible for sales turnover target of INR 5 million via consumer promotions and direct sales network.  Loyalty Programme: Recruitment, compliance and on boarding of VAR, SIs, Project Companies and Consultants network in the Certified Partner Programme. 2006 saw the biggest spike of 45 channel specialist enrolled in the programme.

I was hired for HONEYWELL AUTOMATION as a Management Trainee in the Corporate Communications department. This is where I honed my Content Writing Skills. I lead the creation, editorial planning, content development, layout and production of Internal (THL Talk-Qtly in-house magazine) & Business newsletter (I- Solve Bi-monthly customer magazine). Assisted in developing communications policies, strategies, messaging and crisis communication preparedness plan.

I joined this independent, award winning boutique communication agency and managed a diversified portfolio of brands like CIPLA Pharmaceuticals, Thomas Cook, HDFC Bank and Tata Communications. I gained extensive experience in all aspect of traditional advertising Media Planning & Buying, Film Production, Experiential Marketing and Creative Services . I sharpened my project management and clients relationship skills at Network Advertising

Part of the Interpublic group, the world's largest agency holding company, Bozell was a client-focused agency, offering brand management, strategy navigation and development services. As a graduate trainee I underwent a six week comprehensive BOZELL WORLDWIDE orientation program called ‘Crunch & Breakthrough’. Got hands on training of all key processes of marketing, advertising and client servicing. Managed Advertising operations for Tetra Pak Packaging and Thermax Culligan Water Technologies - an INR 5 million brand portfolio.