Advising Fortune 1000 clients with B2B pricing strategy, optimized price setting, sales enablement to improve pricing outcomes, margin improvements through data-driven guidance, process optimization, and operating model redesign. The client portfolio encompasses numerous industries, including Healthcare, Chemicals, Advanced Manufacturing, Distribution, and Private Equity.

Leading a team of marketing managers and sustainability experts to drive marketing strategy, building innovation pipeline, new business development, launching products & concepts and identifying new areas of growth. Also, responsible for creating and implementing personal care business strategy. Driving demand generation and business growth via successful digital marketing strategy, big data analytics and commercial excellence initiatives.

Led the development of regional strategy for BASF North America with sales of ~$16 billion. Responsible for strategic planning, strategic recommendations development, leadership alignment, preparing for board of directors’ approval and developing early implementation concepts.• Led many teams of various cross-functional leaders to conduct strategic analysis and to develop recommendations for; key growth industries, organizational capabilities and strategic investments for region to establish and achieve organic growth targets• Led market research, business case development and go-to-market strategy for growth market segments

Led innovative strategic pricing and marketing initiatives to increase maturity of specialty chemicals and performance products business units in BASF North America. These initiatives have brought more than $100mn of margin improvement opportunities across more than 5 business units (BUs), while building sustainable capabilities in BASF BUs.Built organization's capabilities in areas of: Value Pricing, Value Proposition Development, New Product Launch, Customer Segmentation, Analytics, Product Portfolio Optimization and Business Model Innovation.

Led successful management consulting projects in strategic pricing, marketing and commercial excellence with large Fortune 500 clients. Responsible for new business development, IP creation, talent development, leading large teams to deliver solutions, building and managing relationships with client executives and managing P&L of the projects.

Led pricing & contract management for large group purchasing organizations and hospital networks. Responsible for new product launches, pricing, margin analytics, competitive assessment and contract negotiations for selected National Accounts customers of ~$3B cardiovascular medical device business unit.

• Led innovation efforts for Advanced Patient ManagementTM System - a breakthrough technology that allows remote monitoring of patients’ cardiovascular health. • Led teams of engineers to develop advanced therapy solutions for implantable cardiovascular devices (Pacemakers, Defibrillators and Heart Failure Therapies).

Developed applications for wireless infrastructure project to integrate voice, data and multimedia.