•Developed and executed comprehensive marketing strategies to promote awareness of brand in market.•Conducted market research and competitor analysis to identify key market trends, customer preferences, and opportunities for growth.• Collaborated with the sales team to create effective sales collateral, including brochures, presentations, and product guides.• Managed and optimized digital marketing campaigns across various channels, such as social media, email marketing, and search engine optimization (SEO).• Monitored and analyzed campaign performance metrics using Google Analytics and other tools, making data-driven recommendations for continuous improvement.• Created engaging content for the company website, blog, and social media platforms.• Conducted customer surveys and analyzed customer feedback to identify areas for improvement.• Collaborated with graphic designers and copywriters to develop compelling marketing materials that aligned with the brand's voice and visual identity.

• Plan and execute corporate events including meetings, conferences, and team building events that promote defined goals and strategies.• Manage budgets, negotiate with clients, and coordinate logistics of events.• Collaborate with clients to ensure that their objectives are met.• Develop project timelines, coordinate tasks with cross-functional teams, and ensure timely execution of events.• Negotiate with vendors for catering, décor, and entertainment to ensure the best value for the company.• Ensure high level of customer/client satisfaction by providing impeccable customer service.• Communicate with attendees and guests to ensure that their needs are met and that they have a positive experience.• Serve as the main contact point for any and all problems that arise at the event.• Seek out new businesses and introduce unique B2B opportunities and activations.• Stay up to date with industry trends and best practices in event planning.• Conduct post-event evaluations and analyze feedback to identify areas of improvement and implement best practices for future events.

• Responsible for practical implementation of process description activities and practical implementation of key performing indicators (KPI’S) on Nestle powders, Ultra-high temperature (UHT) processing unit and on Maggi plant.• Worked with senior management to create HR policies and procedures; recruit employees; and develop orientation, training and incentive programs.• Effectively managed performance management cycle to embedded performance driven culture.• Develop and deliver training solutions and the right competencies for trainers by developing training story board and one-point lessons (OPL’S).• Maintains human resources records by recording new hires, transfers, terminations, changes in job classifications, merit increases; tracking vacation, sick, and personal time.• Manages budget, invoices and related administrative requirements of the factory housing colony; employees bachelor houses as required.• Perform direct administrative contact and liaison with other nestle factories in Pakistan and in head office on a range of specified issues on site; organize and facilitate meetings to resolve them. • Arranges complex business travel arrangements of nestle international guests and employees; prepares expense reports. • Schedule meetings for factory manager and arrange conference rooms and conduct trainings for onsite employees. Oversees the calendars far in advance, and with an understanding of team priorities and objectives, and scheduling meetings by balancing those priorities and effectively negotiating with internal resources.

• Hired there on special project which is NCE (Nestle Continuous Excellence)on UHT plant. After getting training from mentor there, I access the performance of employees and no of machines working on plant by criteria sheet.• Support industrial performance team to align DOR (daily operational review) ,Shift handover, WOR (weekly operational review) MOR(monthly operational review) on factory level to open their NCE gate.• work on lean management on all plants working in factory.

• Working closely with Payroll and other HR staff in developing, implementing and evaluating ongoing HR/Payroll programs, functions and activities. • Coordinating Employee Development and Training Activities.• Adding and rechecking the record of all locker holders and updating the database according to their present status.• Assisted tellers with the opening and closing of bank accounts. • Assist customers with various financial transactions, developed communication skills with customers. • Handle administrative tasks with high level of accuracy and efficiency.