- Managing a team of project associates & analysts, leading key initiatives end-to-end by setting operational targets and establishing a reporting cadence for project plans across 5 markets. - Setting and driving departmental KPIs such as quality control automation rates, non-compliant assortment reduction, and decreased revenue loss from seller fraud, while delivering monthly performance reports with senior management.- Developing and implementing data-driven strategies to boost conversion rates through content optimization, ensuring brand authenticity, and improving customer experience by enforcing penalties for seller price manipulation.

- Spearheaded brand management for Daraz Mall to ensure brand authenticity on the platform by introducing efficient workflows and product solutions, achieving an overall brand compliance of >90% across all 5 markets. - Developed a data-driven framework to minimize product duplication on the platform via automated rules, resulting in a notable reduction of approximately 10% for all markets.- Led the Smart Quality Control project, identifying high and low-risk sellers to implement tailored strategies to reduce the inflow for manual product reviews for all catalog teams by ~30% thereby increasing efficiency.- Drove a cross-market initiative to streamline miscategorization solutions by collaborating with product and engineering teams to train an algorithm to reduce miscategorisation to less than 5% across all markets.

- Improved process flows for better product discovery and prioritization through user interviews and analytics. - Conducted user research and defined specifications for a new product designed to improve data accuracy in remote patient monitoring by automating data entry for nurses.

- Spearheaded a hardware/software integration project in the embedded finance space, projected to save USD 150,000+ annually across 28 retail properties nationwide by automating cash collection and reconciliation. - Defined success metrics and collaborated with the analytics team to generate actionable insights for 7 successful feature launches, resulting in labor efficiency improvement for delivery and retail by 23%.

- Reduced technical complaints by 42% through building and scaling the product maintenance function and defining a severity-spread framework for triaging and prioritising bug reports in collaboration with engineering.

- Implemented goal-setting processes by introducing KPIs at a company level and developed stakeholder management strategies to ensure 5 successful product releases.- Led capacity planning initiatives by creating forecasting models based on historical data; improved efficiency metrics by more than 38%.- Analyzed data to track customer satisfaction by using key metrics such as NPS, CSAT, and churn rate to devise strategies to improve satisfaction levels.

- Built and scaled the team from 25 to 100 people; built out logistics, digital marketing, and the product experience team that played a key role in n securing a Series A round of USD 11.5M led by Volition Capital.

- Assisted Ambassador Iqbal Khan with graded instruments and office hours to ensure 108 students seamlessly adapted to the online learning environment across 2 semesters.