Closely collaborating with my business partner, I was instrumental in the development of an analytical system for the horse-betting market. The system analyses big data to provide user friendly horse race tips, Odds Comparison tables and results and is available on three platforms: Web (responsive) App Store & Google Play (limited version with no direct conversion). It covers races from the UK, Australia, Ireland, Hong Kong, USA, South Africa, Japan, France and the UAE.I was responsible for conducting global market research, for SEO Web analytics, conversion research and media buying as well as managing affiliates accounts, world-wide. In addition, involved in the entire development including algorithms research, UI design, Data analytics and QA.

Montiera developed an easy personal-fit solution to monetize traffic and maximize revenuesAs Business Development Manager it was my responsibility to develop all B2B processes. I was actively involved in strategic and management decisions, responsible for recruiting new and retention of existing customers, on the international market, vis-à-vis 3 million users; conducting performance analysis and on-going optimization.I initiated and developed strategic partnerships with media networks, collaborated with suppliers (e.g. Ply Media) and developed algorithm (including use of Seed for optimization).

• Responsible for end-to-end management of diverse on-line marketing components: o Develop, adapt and implement marketing strategies on a routine basiso Overall website design including UI / UX and introduce responsive pages transformationo Develop new and customize existing SEO and marketing toolso Team leadership of a professional team of six• Responsible for writing marketing content with journalists, conduct market research and analysis, ongoing conversion optimization, SEO and landing pages optimization• Responsible for managing outsourced services (media buyer, SEO etc.)• Main projects included: Melbourne cup 2013

Managed a wide range of SEO projects for Sports betting and Casino gambling sites. Responsible for on-site and off-site optimisation, market research and analysis. Managed opportunities and successfully operated several West/ East European markets. Main projects included:- Online Casinos: Eurogrand Casino (European market); William Hill Casino Club (UK market)- Rebuild promo codes pages, reaching top ranks on all relevant keywords within two weeks- Grand National 2012 & Cheltenham 2013 (top / most profitable racing events in the UK) - Euro 2012 (European football championship); Olympic Games – London 2012 Successfully built and continuously developed a worldwide network of suppliers in diverse fields (link managers, content writers)- All campaigns’ performances exceeded Company targets

Development of business and marketing plans for mid-sized businesses.

• Initiate, develop and launch a website selling live streaming packages of sports broadcasts. • The site ranked number one throughout the football World Cup on Google, competing head to head with prominent sites such as ESPN• The website is in the process of being sold to a leader in the field