Portfolio: Key Collaborations, Industries and Contribution:Client: McKesson US & Canada Hospitals & Health Care, Data-Driven, SaaS, UX Research, Desktop, RWD Design.Client: Financial Times UK Business Newspaper Publication, Data-Driven, Power BI Design, Desktop.Client: Orchestra Group IL Cybersecurity, Data-Driven, SaaS, Desktop, RWD Design.Client: Visual Layer IL AI, ML, Computer Vision, Data-Driven, SaaS, Desktop, RWD Design.Client: SupplyNow UK HR LAD, Staffing and Recruiting, Mobile Design, and more...Services: Limão Digital Design Studio is focused on long term projects - Creating and supporting digital products from start to finish, with a strong emphasis on quality at all stages of development.Extensive Experience:Designing digital products while developing the relevant processes from the ground up for various markets - B2C, B2B, B2G, B2B2C, and for versatile industries: Data-Driven products, Computer Vision, Cybersecurity, Retail, Fintech, Medical, Networking & Communication, Workflow based Environments, Automotive HUD, HR LAD, Payments, AI/ML, and more. Key Benefits:- Constant Communication: Keeping the lines open to ensure a smooth process.- Designing and testing prompts user experience focus for digital apps and digital games.- Enhanced User Experience: Intuitive, user-centric designs that increase engagement.- Boosted Conversion Rates: Design solutions that drive measurable business growth.- Efficiency & Cost Savings: Streamlined workflows and faster delivery with reduced iterations.- Cross-functional Collaboration: Close partnerships with teams to align with business goals.- Digital Identity: Expertise in B2C and Enterprise solutions.- Quick Turnaround: Responsive, fast, and reliable project delivery.

Visual Layer, an innovative startup based in Tel Aviv IL, is at the forefront of computer vision and machine learning. Our cutting-edge platform is designed to manage vast visual datasets, handling up to a billion images and videos with ease. Although we are currently in the pre-seed funding phase, the recent conflict in Israel has catalyzed some clients to collaborate with us as design partners to test our user interface.Starting from scratch as the sole remote designer was a significant challenge, one that I embraced and overcame with determination and expertise. My approach combined:- Embraced the challenge of starting from scratch as the sole remote designer, leveraging my deep experience to guide design decisions.- Aligned design strategies with team goals through focused assumptions, and quickly developed and refined the web app’s structure.- Played a pivotal role in shaping the web app, facilitating collaborations with design partners, laying a strong foundation for UX testing, and establishing a critical foothold in the market.- As Lead Product Designer, I blend creative vision, technical expertise, strategic thinking, and leadership abilities to design exceptional products, influence business strategy, and drive project success throughout its lifecycle.- Spearheaded the significant upgrade of the Visual Layer web app, designing advanced features from scratch, including seamless navigation structures, visual and text search capabilities, cognitive data processing, and efficient metadata management.- Initiated and designed over 50 features for the web app, collaborating closely with product and development teams to align with the company's strategic roadmap.

Gettacar is an innovative online platform based in Philadelphia US, offering a seamless experience for trading, financing, and purchasing used cars, delivered directly to users' doors. Accessible via both desktop and a dedicated mobile app, Gettacar’s services are further supported by its research and development (R&D) center in Israel.- Designed a new digital identity, website, and fully responsive web app, providing inventive guidance for brand identities across desktop and mobile platforms.- Championed a user-centered, iterative design process, while overseeing digital design and marketing operations to align with brand strategy and user needs.- Led a team of 3 in-house designers, fostering collaboration and working closely with Product, Research, Development, and Marketing teams to deliver cohesive design solutions.

Tufin is a global leader in network security policy management, providing organizations with advanced solutions to automate and streamline security processes. With a focus on simplifying network security management across complex, hybrid IT environments, Tufin helps enterprises reduce risk, ensure compliance, and maintain continuous security through centralized policy management and real-time visibility. Their solutions empower businesses to manage security policies across firewalls, cloud platforms, and network devices efficiently, enabling secure and agile operations.- Conducted comprehensive design assessments at Tufin, forming the foundation for a major redesign to enhance the overall user experience.- Managed client requests while prioritizing UI/UX improvements, ensuring system consistency.- Supported developers by providing tools for rapid prototyping, enabling client feedback and advancing design efforts.- Led creative and strategic initiatives in User Experience, driving cohesive and user-centered product development across various platforms.- Integrated user research as a core operation, using insights to guide a substantial redesign of a 12-year-old legacy codebase and applying iterative design updates to modernize user interfaces.- Balanced client requests with a strong focus on UI/UX improvements, ensuring system consistency and supporting developers in creating rapid prototypes.

Designit, hailing from Copenhagen, Denmark, is a trailblazer in the design world, proudly standing among the top five design firms in Israel. As a global design house, Designit delivers comprehensive strategic design and innovation services across a multitude of industries and has been celebrated with over 100 prestigious design awards.- Crafted custom designs for desktop and mobile platforms as a Senior User Experience Designer at Designit.- Integrated user research to drive informed design decisions and lead extensive redesign efforts.- Led digital conceptualization and iterative design improvements for clients such as General Motors, Bank Hapoalim, AVG, Intel, and Cisco.

AT&T stands as the largest telecommunications company in the world, ranking as the second largest mobile telephone services provider and the leading fixed telephone services provider in the US. In addition, AT&T supports the development of video conferencing channels, integrations, and video solutions through its dedicated R&D center in Israel’s Airport City.- Played a pivotal role at AT&T in developing innovative video solutions and video chat products through fast iterations with agile Scrum teams.- Enhanced corporate communication by creating comprehensive video platforms for large corporations.- Leveraged the agile Scrum framework to efficiently implement and iterate on cutting-edge video solutions and chat products.

The popular video chat and messaging app ooVoo boasts a global user base of over 18 million and offers compatibility across a wide range of platforms, including Android, iOS, Mac OS X, Microsoft Windows, Windows Phone, and Facebook.- Collaborated with R&D and product teams to enhance digital video and audio platforms.- Managed the creation of a new Mac app in collaboration with Mac developers, emphasizing rapid and iterative progress.- Delivered a presentation on the app concept to the board in New York, ensuring a unified user experience across various devices and platforms.

Walla! stands as one of Israel's largest internet portals, offering a diverse array of services including news, entertainment, sports, lifestyle content, and more. The platform features a variety of online tools such as email, search functionalities, and a vibrant space for user-generated content.✍️ My Role: Independent Journalist: Reporting on a wide range of topics with a keen eye for detail and accuracy. Columnist: Providing insightful commentary and analysis on current events and trends.Music Critic: Reviewing and critiquing music, offering expert opinions and engaging content for readers.

Ynet is one of Israel's premier news websites, renowned for its extensive coverage across local and international news, politics, sports, entertainment, and more. With a reputation for thorough reporting, insightful opinion pieces, and rich multimedia content, Ynet is a go-to source for comprehensive news.✍️ My Role: Independent Journalist: Delivering in-depth reporting and analysis on a variety of topics.Columnist: Crafting thought-provoking commentary and opinion pieces.Music Critic: Offering expert reviews and critiques of the latest music releases.