Our team and our community advocate for the “Goldilocks Startup” – one that avoids climate tech’s unique challenges by optimizing for quick wins and comprehensively derisking their strategy. I’ve distilled these best practices into a universal framework called the First Matter Formula, which has been adopted by leading climate innovation programs. It has been a privilege to work with some of this era’s most promising climate tech founders and witness the transformations of their companies.Our work at First Matter is underpinned by the following: 1) Focus on strategy 2) Find the underlying science3) “Everything should be made as simple as possible, but no simpler”You can learn more about the Goldilocks Startup and First Matter Formula from The Goldilocks Startup White Paper --> www.firstmatter.io/white-paperAnd/or get bite-sized insights into the fundamentals of climate tech commercialization, direct to your inbox --> www.firstmatter.io/mail This approach was informed by my experience at Siemens Energy where I spent 9 years introducing, selling, and scaling technologies for the energy transition. During that time I managed go-to-market four times across various technologies and global regions and sold >$700M including first-of-their-kind projects. From that experience, I observed there are clear principles that govern market forces, which are crucial considerations for building a successful strategy—especially for hard technologies and hard markets. After joining Elemental Impact, I began working with climate tech startups directly and found a community of unbelievable ingenuity, drive, and optimism. However, I realized these founders were often hitting roadblocks because these principles were not widely understood.That’s why I started First Matter in 2021 – to streamline the science of commercialization into an easy-to-use framework that would address climate tech’s unique challenges. I could not have dreamt of the results this approach would lead to, and we are excited to begin sharing these fundamentals more widely.Please reach out to our team if you would like to learn more about the First Matter Formula, our strategy and sales programs, and/or our coaching certification.