Nina B. personal email
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Experienced marketing professional focused on the ability to generate profitability for a company in the business of doing good; B Corps. I realize growth, purpose and profitability can go hand-in-hand. I achieve brand building and profitability with a focus on digital journeys. I have mastered the integration, alignment and use of digital marketing and sales tools in collaboration with IT, sales, and design teams for successful demand generation and content creation.Digitally fluent marketer, and super creative individual for consumer and B2B brands who knows how to effectively communicate, connect and respond to customers and internal teams through the technology marketing stack.Expertise in the following MarTech:CRM: SalesforceMarketing Automation: Hubspot, Marketo, Microsoft Dynamics, PardotAnalytics: Google, Google Tag Manager, Omniture, ComscoreWebsite: HTML, CSSDigital design: Adobe Creative Suite, UXSEO: Google Ads, SEMRush, BrightedgeVideo: Vimeo, YouTube, BrighttalkProject Management: Basecamp, Smartsheet, Slack
Local Anchor 603
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Business Owner And EntrepreneurLocal Anchor 603Boston, Ma, Us
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Business Owner/ EntrepreneurLocal Anchor 603 Nov 2020 - PresentPortsmouth, NhLocally curated (New England) art and design and other cool finds from small producers and independent businesses. Located in downtown Portsmouth, NH. We strive to be an "anchor" to local community through working with local entrepreneurs to offer resources and opportunities within a retail environment while providing well sourced, value driven and thought-out merchandise to local area consumers and tourists.
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Marketing DirectorAlnoba Hospitality - Where Inspiration Meets Action Nov 2019 - Sep 2021Kensington, NhA company and foundation in the business of changing peoples lives through leadership programing, events and community outreach. Alnoba.org - Events | Leadership Retreats | Social Gatherings and The Farm at Eastman's Corner a sustainable, environmentally forward, community farm and eatery.
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Digital Marketing Consultant/ Designer - Using Business As A Force For GoodLocal Anchor 2008 - Sep 2021Greater Boston AreaHubspot and Salesforce integration and use consultant. Lead web project and content manager; manage content strategy, coordinate email execution and distribution, web analytic reporting, SEO, user experience and design. Effectively manage multi-channel projects for the following:Digital Bungalow, Salem, MA - accounts included: BJ's ( member content), Coverys Healthcare (B2B website roll-out), Eastern Bank ( mobile banking app).MediSpend (medispend.com), Portsmouth, NH: Healthcare Cloud Solution; reporting and HCP engagement.Content Development, Website Project Management, Marketing Automation Implementation:In-Home Design (Inhomedesignbuilds.com), Exeter, NHEastern Mountain Sports (EMS.com), Peterborough, NH AARP Financial (aarpfinancial.com), Tewksbury, MA Stone Farm (stonefarmliving.com), Newburyport, MA Endicott College (Endicott.edu), Beverly, MA Eastern Mountain Sports (EMS.com), Peterborough, NHThe Block Island Scone Lady (blockislandsconelady.com), Rhode IslandLexington Symphony Orchestra (lexingtonsymphony.org), Lexington, MA
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Digital Marketing ManagerSecurity Innovation Feb 2018 - Nov 2019Wilmington, MaManage all aspects of digital marketing for fast growth, cybersecurity industry leader including; content, Hubspot, Google Analytics, Salesforce and website integration. -
Senior Digital Marketing ManagerVde Americas Sep 2015 - Jan 2018Greater Boston AreaManage the digital and general marketing strategy for the Americas group of VDE (corporate headquarters located in Offenbach am Main, Germany). VDE Americas focus is on Global Regulatory Compliance Strategies and Solutions for Wireless Enabled Products wishing to enter the global marketplace.I managed all aspects of marketing initiatives from rolling out a new website based on Kentico CMS, implementing all aspects of marketing automation via Hubspot, creating, editing, designing website content including social, print collateral, email and advertising. Main goals to collaborate and work closely with sales to initiate and establish a solid B2B lead generation platform.
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Digital Marketing ManagerTüv Süd America Aug 2012 - Nov 2014Peabody, MaDevelop the digital marketing strategy for TÜV SÜD’s Americas region (US, Canada and Mexico) in-line with global resources and colleagues. Analyze and execute on website analytics and web marketing analytics through managed tracking system. Engage with sales team to create digital content and maintain all website content and capabilities through the global content management system (CMS). Translate business needs and sales strategies into technical solutions. Suggest and select technical service and channels. -
Copywriter, Web Content, EcommerceStonewall Kitchen Jun 2009 - Aug 2012York, MaineCreative copywriter and editor for multi-channel retailer. Write,edit and manage all web content (ecommerce), product labels, catalog copy, product descriptions, Emails, blog, wholesale communications, store signage and all other creative content for specialty food producer including SEO, organic search, Google adwords/analytics, social media and social commerce. Stonewall Kitchen. An international distributed specialty food company with eleven-retail stores that also specialize in home goods and kitchenware. -
Web Content ConsultantEastern Mountain Sports Jan 2009 - Jun 2010Peterborough, NhMaintain content development for high-traffic, e-commerce site relating to outdoor recreation industry. Help manage rollover to new site platform. Write web copy and in-store product copy. -
Marketing SpecialistEscription, Inc Oct 2006 - Dec 2009Needham, MaChampioned cross-functional marketing initiatives and managed all publicity for healthcare software company.Produced all marketing communication: public relations; press release writing and distribution, editorial pitches, media relations, by-lined articles, case studies and web content. -
Public Relations SpecialistMarsh Oct 2003 - Sep 2006Boston, MaPublic Relations and MarComm specialist for New England office. Focused on project management of RFP process and writing as well as all public relation activities and wrote, edited all sales collateral. -
Marketing ManagerLoveland Ski Area Jan 1999 - Aug 2003Georgetown, ColoradoResponsible for marketing and public relations for ski area located in the most competitive ski market in the country. Managed resort-wide promotional programs throughout the ski area with a focus on new website initiatives.
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Marketing / Advertising Sales AssistantSummit Daily News Jan 1997 - Jan 1999Frisco, ColoradoMarketing and ad sales support. Facilitated sponsorships, promotions, and fundraisers for local non-profits and community enrichment programs for local, daily, Colorado newspaper.
Nina B. Skills
Nina B. Education Details
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Communications; Marketing Communications, Advertising And Public Relations -
The New England Institute Of ArtDigital Graphic Design -
New Product Development Courses
Frequently Asked Questions about Nina B.
What company does Nina B. work for?
Nina B. works for Local Anchor 603
What is Nina B.'s role at the current company?
Nina B.'s current role is Business Owner and Entrepreneur.
What is Nina B.'s email address?
Nina B.'s email address is st****@****ail.com
What schools did Nina B. attend?
Nina B. attended George Mason University, The New England Institute Of Art, Harvard University Extension.
What are some of Nina B.'s interests?
Nina B. has interest in Kayaking, Do Good" Companies, Politics And Community Relations, Environmental Issues, Community, Food Industry, Start Ups, Fast Company Sports, Children, Skiing.
What skills is Nina B. known for?
Nina B. has skills like Copywriting, Marketing Communications, Email Marketing, E Commerce, Digital Marketing, Marketing, Online Marketing, Advertising, Social Media Marketing, Seo, Marketing Strategy, Press Releases.
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