Nina Butt Email & Phone Number

Singapore

Lead a team of over 80, managing strategic direction and commercial growth of blue-chip FMCG, retail, beauty, pharmaceutical, and beverages accounts. Grew agency’s YOY revenue through strategic senior client engagement & identifying commercial opportunities to achieve business goals. • Spearhead intricate contract re-negotiations, improve client retention, and sustain account growth. • Operationalise new solutions and processes to improve efficiency and turnaround time for clients.• Champion of inclusive workplace culture & team empowerment leading to low employee turnover.

Singapore

Led key client relationships and engagement of all regional accounts. Managed a regional team in nurturing accounts, identifying business opportunities and initiatives to cross-sell and up-sell SGK's services. Managed complex contract negotiations and retainers at a regional level.

United Kingdom

Led flagship account for Europe and Middle East markets, managing packaging design, visualisation, artwork, and pre-press for all Coca-Cola global and local brands. Oversaw a sizeable remote team of Account Directors and onsite Graphics Managers within client’s headquarters. Collaborated with internal teams and third parties to ensure excellence in delivery across studios in UK, India, and Malaysia. Consistently grew YOY revenue through up-selling new solutions to meet business challenges and market opportunities.

United Kingdom

Oversaw concept creation, proposal, and activation of customer driven BTL brand awareness from product sampling through to event sponsorship for flagship accounts. Advised, led, and project-managed key business initiatives including management of third-party partner suppliers.

United Kingdom

Led multi-million-pound retail account in delivering seamless execution of campaigns. Managed contract extension and redefined service proposition and rate card structure to deliver incremental revenue.

United Kingdom

Led all national/local in-store marketing campaigns for Asda Stores from conception through to manufacturing, delivery, and implementation, tailored to store size, format, and region. Exceeded monthly sales and retention targets by 5% through effective engagement strategies. Achieved multi-million-pounds sales growth in 5 years through strategic diversification and new business wins. Delivered millions of savings for clients resulting in global procurement supplier of the year award.

United Kingdom

Created and delivered all value and seasonal in-store marketing campaigns from internal engagement initiatives through to ‘Retail-tainment’ events and high-level messaging in all stores.Managed an 8-figure (£) budget and worked with traders to generate initiatives to unlock additional supplier income. Handled partner marketing agencies including associated service monitoring, benchmarking, and recruitment.