Creation of social media profiles (Instagram and Facebook).Development of profile concept.Visual and digital storytelling.Creation of visual materials.Social media copywriting, direct response copywriting: writing texts for posts, creating templates for communicating with clients via direct messages.Stories making: development of the concept of daily stories. Management of stories on a daily basis. Creation of video and graphic content.Results:The number of followers on Instagram is more than 10 000.Increase of sales via social networls - up to 35% of total sales.Increase customer loyality: 95% of buyers from social networks make repeat purchases.

Developing of the email marketing strategy for the store. Creation of letter templates.Email copywriting: creating texts and visuals for service emails and newsletters.Working with the Mailchimp platform.Results:Increased customer loyalty: 72% of customers make repeat purchases.Successful promotions in store.

Website editing: site content, product images and descriptions. Copywriting: creating texts for information pages, news, blog.

Development of the concept of profiles in social media, Instagram and Facebook. Focus on the communication with clients. Creating of visual content for posts and stories, aimed at attracting users to the community.Cooperation with partners and influencers of the region.Result:Increasing customer interaction with page contentThe appearance of requests for service records through Instagram and Facebook pagesInformational requests from social media pagesImprovement of the service center thanks to the implementation of digital tools for monitoring the quality of serviceThe plan for the development of digital communication channels for the following periods

The ChystoChe organization was created to make an accent on the environmental and ecological problems of the region and to involve citizens in their solving.What was done:Development of the concept and strategy of promoting the organization in the digital space, creating a community of involved citizens.Creating a positive image in the public sphere of the communityCooperation with city influencersInvolvement of local residents in projectsResult:Recognition of the organization among local residents, desire to join the organization's projects, be a part of the ChystoChe Community.More than 800 organic followers on Instagram in a few monthsMore than 100 participants in offline meetingsMore than 1,000 people are involved in the organization's online activities.

Director of 4 spa and treatment establishments under the Raïsky brand, comprising 3 businesses in Kyiv and 1 in Cherkasy. Global workforce of the company: 35 people • 2003: business creation with the first brand “Raïsky” in Cherkasy • 2006: opening of 3 new establishments in Kyiv • Business management, development & administration (finance, human resources, marketing & communication) • 2009 – 2010: launch of the online store dedicated to Raïsky products and treatments: beautyshop.kiev.ua • 2010: management of 4 establishments for another entrepreneurial project • Implementation of new marketing materials (external communication and events) > development of notoriety & brand image

Setting up a digital accounting and communication system.Implementing of SIP telephone platform.Business storytelling: implementing of SMS and Email marketing systems.Creating of social media profiles from scratch (Facebook and Instagram)Website developmentResults:Improving the quality of service thanks to the digital control system.Increasing the number of customer reviews thanks to the implementation of an automated system of review requests.Increasing sales of services and goods through digital channels: social networks, website.Maintaining a sufficient level of sales during critical periods (Covid, war)

Reprise, transformation et lancement d’un hôtel haut de gamme en front de mer Noire, comprenant 7 chambres• Création du business plan et recherche des financements• Gestion des travaux d’extension et de rénovation• Mise en place de la centrale de réservation• Gestion du personnel 4 personnes & accueil clients