Nina Hoffmann Email & Phone Number

United States

Creating and managings datastreams of digital advertising platforms in the ETL tool adverityEnhancing data based on internal client needsCreating views, using Google Big Query, for Tableau dashboardsManaging the onboarding process of new data automation clients

Carlsbad

Provide reporting and analytic deliverables to enable marketing insights and facilitate media optimization efforts for Havas Edge clients. Utilize various analytics tools (Simmons-MRI, comScore, iSpot, DR Metrix AdSphere, Nielsen AdIntel and Acxiom Personicx) to analyze and assess media landscape, develop target customer profiles and track progress of clients’ campaigns. Support internal teams with client-ready presentations and specialized reporting utilizing PowerPoint, Excel and Tableau.

Carlsbad, California

Responsibilities:- Producing actionable insights from probabilistic models to improve client's media campaigns and increase client's ROI- Research and optimizing of the probabilistic attribution model: quality control, troubleshooting model issues, serving and producing attribution results in a fast paced environment, transitioning existing clients onto advanced probabilistic models - Onboarding of web attribution clients: Leading data discovery calls with new clients Data analysis and data quality control Developing attribution model based on client's needs to offer powerful media buying insights for client's campaigns- Data transaction into data warehouses to secure data accuracy - Building relationships with internal and external clients and work across departments

- Processed and reconciled invoices for multiple TV stations and clients in a timely manner- Solving of invoices discrepancies together with media buyers and TV stations- Contact person of TV stations regarding billing inquiries

Dresden Area, Germany

- editing and critical proof-reading of research papers for the book "Autokratien im Vergleich. Legitimation - Repression - Kooptation"- contacting authors- student assistance for Prof. Dr. Uwe Backes and Dr. Steffen Kailitz- overall grade for the research internship: very good

Master Of Arts (Ma), Political Science And Government

German Language And Literature, Political Science, Sociology, English Literature

Activities and Societies: German society - classes in German and English literature, political science, sociology - certificates.

Bachelor Of Arts (Ba), German Literature And Linguistics (Major) And Political Science (Minor)

- additional courses in marketing and spanish - organization of a short film festival for Shortcuts