A passionate entrepreneur with 20+ years of experience, an expert in brand development and the author of the Mastervision® methodology for business. A Founder & Managing Director of Ninth Space - a leading brand strategy consultancy in the Middle East. My portfolio includes over 100 strategic projects for significant clients such as the UAE and Oman Governments, Expo 2020, Emirates Group, AirAsia, Aldar Properties, MAF, Four Seasons Hotels, Ritz-Carlton Hotels, St Regis Hotels, Abu Dhabi University, and many other major organisations.I believe in businesses with purpose - companies committed to a greater cause. Being also a speaker and mentor, I share my knowledge and inspire people to create businesses that positively impact the quality of our life. My vision is to change the business mindset of entrepreneurs from short-term profit thinking to long-term value creation for all.