FEMME FIERCE exists for all the women out there that are ever-evolving & growing. Striving to be a better version of themselves every. damn. day. Fierce to the core, we are inspired by women & made for warriors.

Lead media activity for L'Oreal, Coca Cola & Hershey's:o Built an integrated (offline/digital) team, ensuring client KPIs are persistently met.o Developed and implemented brand communication strategies for all three clientso Managed the media planning, social media, content creation & strategic teams while working closely with the marketing managers to make sure media and brand strategy are in line; Ensuring that all teams are working towards the same objectives o Set brand KPIs while ensuring development plans are in placeo Accelerated digital and traditional media competencies across the teamsClient Relationship Management:o Engaged with the marketing teams at L'Oreal, Coca Cola & Hershey's to secure media negotiations and ensure delivery of each brand targets via different optimisation techniques and buying modelso Collaborated with brand leads to manage projects, solve problems, highlight opportunities, build processes and assess business conditions and needsPartners’ Relationship Management:o Supervised all negotiations with media publisherso Connected frequently with key partners for updates on the current market status, new challenges and productso Leveraged media partnerships to deliver on brand needs - Data technology; Innovation & research

In charge of online & offline media for Lancôme, Yves Saint Laurent under the L’Oréal Luxury Division as well as L’Oréal Professionel, Kerastase, Matrix, Essie & Redken as part of the L’Oréal Professional portfolioPrevious experience on brands such as L’Oréal Paris, Maybelline & Garnier under the L’Oréal Consumer/Mass Division as well as Giorgio Armani, Viktor & Rolf & Ralph Lauren within the L’Oréal Luxury Division*Understanding marketing objectives and strategies for all the team’s Clients and ensuring media objectives and strategies are on target*Building and maintaining media knowledge of the market*Providing training to planners in proper methods of preparing, evaluating and implementing media plans*Establishing and recommending training needs within the team*Maintaining primary control over media planning budgets*Providing direction regarding competitive reporting and media planning*Carrying overall responsibility for preparation, format, interpretation and presentation to the client*Maintaining strong relationship with media suppliers*Working on brand strategies and presenting them

• Part of the team who retained the L’Oreal account in Universal Media • Met and liaised with clients to discuss and identify their media requirements• Worked on strategies and rationales, and recommended the best media mix for the client• Worked on digital media plans and educated the client on what opportunities we have• Worked on media reports every month• Negotiated with vendors and maintained a good relationship to get the best values for my clientsAccounts: L’Oreal Luxury - Lancome & Yves Saint Laurent

Client servicing

Marketing & Advertising