Nina Asp Email & Phone Number

Stockholm, Se

Stockholm, Sweden

www.wippet.seWe create and administrate strategies that enable companies to be more efficient online. We work mostly as consultants within the following industries; retail, travel and e-commerce. An example of a Wippet client is an organization with an advanced online marketing strategy looking to improve or continue to develop their online presence and profitability. One of Wippet’s core values is ”data driven decision making”. This means that we always base our decisions on numerical data and knowledge from recent tests and analysis. I’m knowledgeable in several tracking systems (for example Admeta, TD Integral and Google Analytics) and I have extensive knowledge of the technical implementation of various tracking parameters. Thanks to the variation of clients and projects we’re involved in through Wippet, I’m used to quickly adapting and diving into new projects without losing momentum. I easily understand and adjust to different corporate structures and work processes. My areas of expertise: Email marketing (acqusition and retention)CRMSocial MediaAffiliate/ Meta SearchDisplay advertising (re-targeting and BT)Lead generationConversion OptimizationTest plansMedia buying and negotiation

Stockholm County, Sweden

Senior Digital Specialist

Stockholm

Stockholm, Sweden

Responsible for several digital focused subjects, both creating material and teaching. These subjects were part of a 1,5 year education in Online Marketing.My areas:- affiliate marketing- email marketing- display marketing- RTB - Xcel for digital marketing reports

Barcelona Area, Spain

Managed our investments and campaign strategies within Email Marketing, Display Marketing and Affiliate Channels. Focused on B2B and B2C within small/medium business segment. Included budgeting, forecasting, creating business plans, negotiation and ongoing lead generation. Also acted as project leader within new product launches and onboarding for new employees. With unlimited budget levels based on cost efficient spending, the key to increasing results from these channels was daily optimization and analysis. We worked extensively with A/B-testing as well as multivariable tests, for all parts of the conversion funnels. Our motto was always to ”test before invest”, which has been an effective way to make forecasts and quality control of the profitability in future investments. I was also responsible for internal projects such as products launches and testing initiatives together with other countries within the organization.

Stockholm, Sverige

Marketing Manager at one of Sweden’s largest shopping centers – Täby Centrum. My main task was to increase the number of visitors and increase the turnover in the stores through different marketing activities. Responsible for all media buying and events held in the Shopping Centre. Acted as project leader when developing new technical platforms and websites for all of Unibail-Rodamcos shopping centers in Sweden. This included Facebook, Twitter, Blogs, Events, Map Functions and Calendar application. I was also the point of contact for the 200 store owners in the mall.

Stockholm, Sweden

I was hired to set up the marketing department at Metro Travel when this company started up. This included marketing plan, launching the websites for all the Scandinavian countries, purchasing the CRM system, creating newsletters and campaigns. I was also responsible for all the trade shows & events we were involved in.

Stockholm, Sverige

I worked for the Nordic market to find, negotiate and add new hotels to our website. My contracts were made locally but used globally for all lastminute.com websites. I also created and uploaded all content for the hotels such as photos and copy on our website.

Stockholm, Sverige

Competitor monitoring to make sure we had the right products for the right prices. I also worked as a problem solver for our customer service department.

Web Marketing

Event Marketing

Copywriting

Spanish

2001, Main Subjects Journalism And Marketing