An internationally published and recognized authority on naming and brand innovation with 15 years of experience running global creative agencies, I help corporations create transformational brands and communication strategies. Simply put: I’m passionate about helping brands figure out the most important things to say.My agency, The Naming Group has been naming partner to Fortune 500 and 1000s for a decade. Our work has spanned naming Capital One's credit cards (Venture, Spark, Journey), to Chevrolet models Sonic and Trax, to overhauling how Reebok names their footwear. We have led naming for P&G, GM, Target, PUMA, Capital One, EPSON, and Dow Jones and ConAgra. I have been published and featured in The Economist, Forbes, Bloomberg , Mashable, CNN.com, Washington Business Journal, WSJ.com, Automobile Magazine, USA TODAY, Inverse, Autoline Detroit, and presented "Innovating Brand Language: How to Balance Differentiation and Consumer Understanding” at the Future Trends Conference.I also spend a great deal of time making life better for people who work for themselves and those who want to level up in their careers. In addition to co-founding Art of Freelance, an incubator that helps independent creatives accelerate their careers, I also consult with small creative firms and individuals to help them figure out how to spend most of their time doing what they actually want to be doing, how talk about what they do, and how to get paid well for it.