Nina Belojevic Email & Phone Number

Victoria, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, Canada Area

I built the Experience Team in the DDB Vancouver office. I oversaw and led research, design, and strategy activities for client accounts and new business opportunities ranging from website redesigns to communications strategies and research initiatives.

Vancouver, Canada Area

- Provided strategic services for clients, including creation of UX strategy, content strategy, digital strategy, social media strategy, product strategy, and go-to-market strategy.- Worked on a variety of initiatives ranging from enterprise-level and e-commerce websites to mobile applications to advertising campaigns.- Partnered with startups through the DDB Ignite brand accelerator program, providing strategic expertise to help them generate business results.

Vancouver

- Conducted research through user interviews, usability testing, audits, competitive landscapes, and other forms of insights gathering in order to identify opportunities and solutions.- Created user experience materials such as sitemaps, user journeys, and wireframes that address user insights as well as business requirements.- Worked closely with creative teams, designers, developers, and project manager to implement projects.- Created digital, UX, and content strategies.

Victoria, Bc

- Planned, designed, and implemented programs to deliver government services to the public.- Collaborated with various government teams to identify feasible solutions that improve service offerings.- Researched users, guests, and stakeholders; developed customer experience strategies applying design thinking and behavioral economics approaches.

Victoria, British Columbia

- Worked in partnership with the Director to oversee operations and lead the Kits for Cultural History SSHRC-funded project.- Conceived, prototyped, and developed a “Wearable Electronics” kit, which explores wearable technologies by recreating historical electric jewellery from the 19th century.- Published articles in various journals, wrote and produced content for the Maker Lab blog, gave talks and presentations at conferences, organized speaker series and events, and led workshops.- Acted as infrastructure implementation technician for the first of its kind digital fabrication lab in North America.

Victoria, British Columbia

- Conceptualized and designed a social peer review environment for academic journals and publications that was developed as an Open Journal Systems plugin (a platform used by over 8,000 journals worldwide). Acted as product manager and UX designer on the project.- Developed wireframes, user journeys, use cases, and product documentation for the new Open Journal Systems social peer review plugin.- Conducted research, published articles, and presented at conferences on the topic of videogames, game design, and gamification relevant to social knowledge creation.- Developed proposals and application documents for continued support and funding of projects.

Vancouver, Canada Area

- Oversaw and managed multiple accounts, including 7 Eleven Canada, Sea-to-Sky Highway, Saxx, Marqui, Everything Wine, and Hell’s Gate Beer.- Partnered with clients to develop annual marketing strategies and worked on campaign and project specific planning, development, and execution.- Worked as digital, direct, and database marketing strategist for existing client projects and new business pitches.- Developed and oversaw a variety of projects for clients, ranging from overall rebranding initiatives and large-scale marketing plans to the execution of digital ads, signage, annual reports, radio spots, and much more.

- Managed multiple accounts (including Tourism BC, BC Lottery Corporation, Ronald McDonald House Charities Canada) working with strategy, creative, and production teams to plan and execute campaigns and projects consisting of tactics that range from websites, emails, and social media to print, stunts, and events.- Led the retention component of the Tourism BC account, managing the client relationship, overseeing the program, and developing annual retention and database marketing plans that offered ideas and insights to keep the program engaging and relevant to consumers.- Worked as lead strategist for retention, customer relationship management (CRM), and direct and database marketing programs on various client accounts and new business pitches. - Identified opportunities to improve agency efficiencies; developed and implemented processes to improve turnaround times, quality of work, and profitability.

- Tourism BC account lead; maintained day-to-day client relationship; responsible for retention campaign strategy, planning, budgets, and execution.- Developed retention plans, wrote creative briefs, and worked with creative and production teams to develop projects.- Managed email and print campaigns through all stages, from planning to deployment to tracking and reporting; experienced in email, newsletter, brochure, travel guide, and direct mail best practices and trends.- Generated and analyzed project and campaign results reports, gathered learnings and best practices to optimize and improve creative, and worked together with General Manager to present email audits and recommendations to clients.- Developed processes and created wireframe email templates for higher efficiency and faster turnaround times.- Worked in Email Service Provider tool; setup email campaigns, and developed contact strategy and data logic.

- Project managed online display banner, paid search, direct mail, email, out of home, print ad, DRTV, pre-roll, and radio projects for HSBC Direct.- Supported media, digital strategist, and IT teams in preparing and presenting creative and media optimization reports. - Maintained close relationship with the client, responding to queries and requests, managing regular meetings and approval processes of projects, and developing a reputation for reliability and efficiency delivered in a friendly and helpful manner.- Created a Media and Creative Best Practices Guide by bringing together all learnings from the creative, media, digital strategy, production, and account teams into one consolidated document for the client.- Collaborated with the client IT team to help implement methods and processes that allowed different tracking systems to be linked together into one database to track on a more detailed level.- Worked closely with media partner to traffic creative and plan media and creative schedules.

Master Of Arts (M.A.), English

Honours With Distinction, Bachelor Of Arts (B.A.), English

Integrated Service Design & Quality Management Certificate

Cma E-Marketing Certificate

Insights For Innovation