Research Assistant Intern
Pittsburgh, Pennsylvania, United States
My role was pivotal in steering market research that culminated in the successful segmentation of the company into specialized divisions, significantly enhancing brand presence and profitability. I spearheaded a dynamic social media strategy, utilizing Canva and Hootsuite to elevate LinkedIn post engagement by over 200%, achieving a dramatic increase in audience interaction. My commitment to a data-driven methodology was evident in the analysis and presentation of macroeconomic trends affecting the staffing industry, employing Excel for data visualization that informed our strategic content on LinkedIn. Further, I led the redesign of the company website, delivering an improved user experience and boosting the site’s professional image.