Nina Carbajal Email & Phone Number

El Segundo, California, United States

• Oversee the comprehensive operations of the in-house creative agency, ensuring seamless integration and execution across content production, print production, copywriting, project/account management, art direction, and digital asset management• Lead the creative process from concept to execution, translating marketing and business objectives into impactful creative strategies, campaigns, and deliverables while collaborating with cross-functional teams• Partner with external agencies and resources to supplement bandwidth and bring specialized expertise, elevating creative excellence and driving innovative brand solutions.• Strategically manage a substantial creative budget, optimizing resource allocation to maximize project efficiency and ensure high-quality outcomes within financial constraints• Work with the executive leadership team on strategic business initiatives, providing creative direction and ensuring alignment with business objectives to achieve high-impact outcomes

El Segundo, California, United States

• Brands managed: Quest Nutrition, Atkins, Simply Good Foods• Responsible for being the primary liaison and partner between Creative Services and cross functional teams, including Brand, Sales, eCommerce, Social, Influencer, IT, Regulatory, Legal, and external vendors• Partner with cross-functional leaders to support business initiatives with multiple retailers, including Walmart, Amazon, Target, Kroger, and Albertsons• Lead and develop a hybrid team of Project/Account Managers, building their skills to drive brand strategy and lead US and international creative projects ranging from packaging, point-of-sale, eCommerce, and ad campaigns • Develop, execute, and maintain overall strategic governance for projects by establishing standards, processes, and tools to ensure effective and efficient operations for each brand managed

Seattle, Washington, United States

• Brands managed: T-Mobile, Metro by T-Mobile, Aflac, Special Olympics, KEXP• Drove strategic cross-functional programs while serving as the central hub of communication for internal teams and external agency partners across North America• Owned the successful planning, execution, monitoring and delivery of integrated creative campaigns across multiple channels, including digital, TV, radio, out-of-home, and print• Led and mentored junior team members, acting as a point of escalation for any issues• Drove continuous improvement of operational processes to propel high-performance and scale capabilities• Distilled and prioritized complex information into actionable plans for internal teams and external partners

Greater Seattle Area

Santa Monica

• Brands managed: Mitsubishi, TJX, University of Phoenix, ASICS, Miller Lite, Hewlett Packard, Expedia• Owned the successful planning, execution, reporting and delivery of 360 creative campaigns that included digital, social, web, OOH, experiential and broadcast for regional, national, and global projects• Acted as the primary client contact and project lead, ensuring on-time and on-budget completion of projects while aligning with the marketing objectives and overarching brand strategy • Oversaw the creative development and production of case studies for national and international award shows• Managed 3rd party vendor relationships and project documents, including estimates, scopes of work (SOW), requests for proposals (RFP), schedules, presentation decks, status and conference reports

Costa Mesa

Costa Mesa, Ca

• Worked closely with the Director of PMO on developing policies and procedures, as well as assisting in interviewing, training and mentoring new Project Coordinators• Managed projects ranging from complex year-long initiatives to internal promotions to produce assets across multiple channels including broadcast, print, brochures, CRM and OOH, on both national and retail levels• Facilitated communication between departments, ensuring that all internal and external approvals had been obtained for creative work throughout the project life cycle• Responsible for freelance creative resourcing and forecasting per project needs• Supported Account Management in client communications, scheduling meetings and creating reports

Costa Mesa, Ca

• Responsible for channeling all incoming projects across the agency onto an intake documents for teams to begin work for both the digital and analog departments• Coordinated the activities of multiple projects while routing assets for approval throughout various departments• Utilized work efficiency tools such as Project Libre (MS Project), Basecamp, Google Docs, Excel and Omnigraffle

Lake Forest, Ca

• Organized the execution of promotional email campaigns and measured campaign performances for continual testing and optimization, reporting all results to the Brand Manager• Developed compelling social content aligned with Del Taco’s brand positioning that drove engagement and conversation across multiple social media platforms including Facebook, Instagram, and Twitter• Managed several promotions in-market and on social channels and measured incentive performances