As a freelance marketing professional, I've had the privilege of working with some of Australia's leading lifestyle, fashion, and wellness brands. My expertise spans social media management, email marketing, website updates and creation, branding and positioning, content creation, and working with e-commerce platforms like Shopify. With a focus on crafting compelling brand stories and driving growth, I've delivered tailored strategies to elevate brand presence and engage audiences across digital platforms.Clients include: Moss Living, Cedar & Suede, Bubba Cloud, Pilates Social, Mammae the Embodied Mother

Marketing, Social Media & Branding.

• Staying abreast of consumer and industry trends as well as marketing best practise• Working with internal and external stakeholders to identify, implement and manage key business objectives and managing the company’s marketing budget • Provide marketing support, advice and updates to members for all online and offline marketing strategies• Oversee, manage and prioritise daily workflow, design briefs, timelines and deadlines including overall company branding/corporate identity, quality assurance, graphic design, website content and development updates, SEO/SEM, email marketing, PR/copyrighting, merchandising, events and internal and external communication• Provide induction training presentations and specialist training to members• Oversee and manage team including Marketing & Social Media Coordinator, Graphic Designer and PR Consultant• Special projects including the implementation of MTA’s annual conference, industry award submissions etc.

• Development of integrated, multi-channel direct marketing campaigns • Management of social media channels: Instagram, Facebook, Pinterest, Twitter, YouTube• Development and output of both recruitment and consumer marketing• Expansion and managing industry and client relationships • Creation of marketing collateral: flyers, paper advertising, banners, merchandise• Management of blog content creation• Briefing digital and print marketing collateral to designers• Creating marketing and social media strategies• Reporting utilising Adwords, Google Analytics, Twitter and Facebook Insights• Management of MTA Travel's website content

STUDIO PRODUCER:• Representing the photography team in all campaign planning and joint initiatives with Marketing• Create photography content working to a Marketing brief• Work alongside the Campaign Planner to execute marketing strategies• Liaising with Buying and Marketing to stay up to date with SurfStitch’s retail strategy and ensure that the studio is represented throughout the process• Producing and executing of major campaigns• Booking in many external parties including hair make up/ models/ photographer for major campaigns• Identify, scout and manager Influencer marketingSTYLING:• Assisting with model casting and scheduling in line with styling direction• Managing stock available for styling and benchmarking shoots to ensure consistency• Researching new trends and competitors to ensure industry-leading representation of our customers and our brand’s customers• Style to specific target markets and to brand guidelines• Create and style creative images to be used accross SurfStitch homepage, EDMs and social material• Delivering strong brand styling for all studio shoots• Working with external modelling agencies to book local and Sydney modelsPRE SHOOT COORDINATIOR-• Management of all sample sets• Liaising with buying to prioritise shooting of top brands• Maintaining brand relationships with over 100 key suppliers to support pre-shoot targets• Liaising with brands to ensure that available samples are pre-shot prior to receiving inventorySTUDIO COORDINATING:• Managing photographers and assistants weekly schedule• Weekly reporting• Budgeting for model and post production costs• Coordination of shoots and running of the studio as needed• Preparing product and equipment for shoots and supporting other members of the Photography teamSOCIAL MEDIA & PR:• Manage and create original content for SurfStitch accounts across the Blog, Pinterest, Instagram• Write engaging editorial content• Sourcing images for press call out

• Data entry and general office duties• Writing descriptions and content for products• Creating and merchandising products and trend pages• Writing engaging content for blog• Social media duties- pinterest, blog• PR duties- pull products for call outs from magazines• Choosing competition prize winners and sending away prizes• Auditing website

• Contacting key media persons for KiVARi• Identifying and scouting influencers• Writing strong press releases• Maintaining blog and creating engaging content• Content descriptions• Media call outs• Creating and sending EDMs

Liaise and manage all components of the media centre and assist international and domestic media and guests.

Assisting the Editorial & Production Coordinator/ PA to the Editor, compiling various stories and gathering and compiling props for fashion and beauty photo shoots.