As a Certified UtimateStager™, I help home owners alleviate some of the stress by helping them to prepare their homes to showcase its full potential and turn 'For Sale' into 'Sold ' faster.iStage & Organize services include:- Home staging- De-cluttering- Reorganization- Repairs- Painting- Storage solutionsExpertise:- Colour consultation- Design & decorating- Project management- Marketing- Relationship management- Research

I helped Redline Communications, a B2B broadband wireless communication technology company, develop engaging, educational and persuasive marketing content on and offline to influence key decision makers and feed the sales funnel process. Accomplishments:- Developed new and easy to understand content focusing on the overall business value - Equipped sales with a database of value-add case studies and corporate presentations to drive greater awareness of corporate successes and… Show more I helped Redline Communications, a B2B broadband wireless communication technology company, develop engaging, educational and persuasive marketing content on and offline to influence key decision makers and feed the sales funnel process. Accomplishments:- Developed new and easy to understand content focusing on the overall business value - Equipped sales with a database of value-add case studies and corporate presentations to drive greater awareness of corporate successes and capabilities- Initiated a website overhaul with supported detailed business requirements including structure, user experience, mobile responsiveness and search optimization- Developed social content and improved social traffic by 16%Expertise:- B2B Content strategies- Web marketing - Social media content development- Copy writing - Business development- Research- Business analytic- Public speaking Show less

As a key member of the management team for Canada's largest member based non-profit organization, I developed and executed strategic communication tactics to retain existing members and engage prospective new members to grow commercial sales revenue across all channels.Achievements:•Developed and managed digital marketing strategies and communication campaigns and exceeded member retention targets and drove 6% growth in product re-order sales.•Develop and manage promotional… Show more As a key member of the management team for Canada's largest member based non-profit organization, I developed and executed strategic communication tactics to retain existing members and engage prospective new members to grow commercial sales revenue across all channels.Achievements:•Developed and managed digital marketing strategies and communication campaigns and exceeded member retention targets and drove 6% growth in product re-order sales.•Develop and manage promotional campaigns & engagement programs (direct mail and online) and achieved above industry KPIs (29% open rate; 22% click through rate; 9% conversion rate).•Manage online content and search engine marketing and achieved 4% conversion rate.•Managed & oversaw 2 full redesigns of medicalert.ca from an information site to an e-commerce site and achieved 9% online sales growth within the 1st 6 months.•Managed the on time and on budget redesign and execution of the membership model change to increase membership fees by 40%.•Negotiate & deployed health acquisition partner program with doctors and pharmacists to generate membership referrals and achieved 78% acceptance rate and improved referral sales by 7% within the year.Awards & Recognition:- Employee of the quarter - April 2011- Employee of the quarter - Jun 2012Expertise:- Marketing communications- Digital marketing (email/SEO/SEM)- Direct mail marketing- E-commerce sales & program management- Web user experience- Loyalty program design & management- Project management- Leadership- Online behavioural research Show less

I managed Nielsen's largest consumer insight portfolio, Markettrack, a core retail tracking service. In collaboration with client services, I provided CPG organizations with consumer data and trends to assist in their product development and marketing efforts.Achievements:- Lead a cross functional team to develop and execute 4 new syndicated category reviews and generated more than $1 million dollars in incremental sales.- Collaborated with client partners to ensure full… Show more I managed Nielsen's largest consumer insight portfolio, Markettrack, a core retail tracking service. In collaboration with client services, I provided CPG organizations with consumer data and trends to assist in their product development and marketing efforts.Achievements:- Lead a cross functional team to develop and execute 4 new syndicated category reviews and generated more than $1 million dollars in incremental sales.- Collaborated with client partners to ensure full integration of new tracking services to assist in improving clients’ ROI.- Planned, developed and executed new insights and services and contributed over $2 million dollars in incremental revenue.- Supported client service through data package negotiations to retain client relationships and drive incremental sales - recognized for the development of global best demonstrates sales training materials- Represented Nielsen as the leading industry expert among confectionery manufacturers and retailers and managed and moderated the confectionery industry task force standardization initiative.Awards & Recognition:- 4C award- Global best practice sales solutionsExpertise:- Marketing communication- Price management- Product management- Project management- Business analytic- Client service- Public speaking Show less

I managed 4 major product categories from design & development, to forecasting and retail positioning for North America’s leading injection molded manufacturer of plastic house ware and garden furniture products,Achievements:- Instrumental in the development of marketing plans and strategies for product development & retail promotional programs.- Managed overseas vendor partner relationships to ensure on time deliver of quality products and minimized impact of retail… Show more I managed 4 major product categories from design & development, to forecasting and retail positioning for North America’s leading injection molded manufacturer of plastic house ware and garden furniture products,Achievements:- Instrumental in the development of marketing plans and strategies for product development & retail promotional programs.- Managed overseas vendor partner relationships to ensure on time deliver of quality products and minimized impact of retail plannogramming due to delays.- Managed all trade show requirements from floor planning, vendor relationships to lead generation execution.- Managed the redesign of the Graciousliving.com website and sales collateral material to provide customers with actionable information for better decisions.Expertise:- Product management- Forecasting & inventory control- Project management- Price management- Business development- Process control- International business development Show less

I was responsible for the business development to secure catalogue and retail listing to generate sales for the presentation product portfolio.Achievements:- Managed the product development, forecast and inventory of 4 major product categories- Introduced the Apollo line of presentation equipment into Canada and achieved listings with all major office product retailers (catalogue and retail)- Developed industry best practice sales training and end-user How-To… Show more I was responsible for the business development to secure catalogue and retail listing to generate sales for the presentation product portfolio.Achievements:- Managed the product development, forecast and inventory of 4 major product categories- Introduced the Apollo line of presentation equipment into Canada and achieved listings with all major office product retailers (catalogue and retail)- Developed industry best practice sales training and end-user How-To toolsAwards & Recognition:- Employee of the year - 1998Expertise:- Product management- Forecasting & inventory control- Project management- Pricing management- Business development Show less