“The measure of intelligence is the ability to change” - Albert EinsteinThe marketing world is witnessing an exciting change with the current AI revolution. As a result, marketing strategies, technology and consumer behaviour are undergoing rapid change. This calls for a new breed of marketers with emotional intelligence, analytical acumen and technology savvy.A seasoned creative professional with over 15 years of experience in marketing communication, I have witnessed both - slow-paced creative advertising and fast-paced performance marketing. This gives me the expertise to manoeuvre through today’s demanding marketing needs without compromising on creative and brand sensibilities. My key skills include performance marketing, copywriting, digital marketing, social media marketing, brand management and content strategy. But what truly sets me apart is my penchant for meticulous research, understanding the users and translating it into creative content that sticks. In my current role, I am leading a team of 32 creative professionals and have helped over 250 brands reach their marketing and sales goals to date. I have worked with a renowned clientele including Glenmark, Sun Pharma, Apollo Munich, Cummins, Piaggio, Rio Fusion Drinks, Reliance Footprints, Cipla, Sheraton Grand, Nestle, and many more. Centre-brained thinker by practice and a creative writer at heart, a genuine passion for creative problem-solving is what keeps me going.