Ninad Patkar Email & Phone Number

Pune, Maharashtra, India

Pune, Maharashtra, India

Pune, Maharashtra, India

I conceptualised and executed creative strategies for over 50 clients spanning B2C, B2B, and D2C sectors. Apart from leading a talented team of 30 professionals, I collaborated with other department heads to craft and assess action plans, ensuring seamless alignment with clients' performance marketing objectives. My role involved delivering impactful campaigns, elevating brand visibility and fostering measurable success.Introduced ABM framework as a service that contributed to 12% of the company’s revenue Led insightful and well-researched creative pitches and helped close nearly 30 retainer accounts and 15 website, branding & positioning projects in 2 yearsCreated industry-specific digital marketing frameworks that improved the qualified lead ratio and resulted in faster closuresIntroduced AI tech stack to bring down the tasks turn-around-time for the creative departmentHelped the company onboard renowned clientele like Symphony Coolers, Sun Pharma, Tork Motors, Metropolis, Castrol, CRI Pumps, Beyerdynamic, Net Protector, Bold Care Pharma, etc.

Pune, Maharashtra, India

As the main custodian for content strategy and advertising on all our retainer accounts, I collaborated closely with my department head, as well as design and strategy teams to ideate and execute creative campaigns. Created elaborate presentations with user understanding, need-gap analysis, competitor research, and product differentiators and weaved the information into compelling advertising campaigns. Additionally, I groomed a team of 10 copywriters by conducting ideation working sessions and workshops on branding, creativity in advertising, ideation tools, processes, and user behaviour.Successfully handled creative responsibilities for nearly 60 accounts generating over 2 lakh leadsPlayed a key role in diversifying our digital marketing services into newer industries like BFSI, B2B Manufacturing, B2B Tech, FMCG and automobilesHelped onboard renowned clientele like HDFC Ergo, Cummins India, Hyundai construction equipment, Net protector, DLF, Emaar, etc.Implemented many communication tools and brainstorming methods to elevate the quality of work

Pune, Maharashtra, India

In my capacity as a Copy Supervisor, I took charge of creative responsibilities to deliver consistently high-quality work for my client cluster. Collaborating closely with the Copy and Design Creative Directors, I played a pivotal role in crafting compelling creative concepts for a diverse range of brands. I conceptualized extendable ad ideas in response to client briefs and translated them into impactful print, out-of-home, magazine, radio, and digital ads. Additionally, I lent my creative touch to below-the-line collaterals such as posters, danglers, kiosk branding, etc. Notably, my insightful and creative pitch work contributed to the acquisition of several significant accounts for the company.Managed online reputation for brands and handled their social media postings.Helped the agency win credible accounts like Sheraton Grand, Le Meridien, Oxycool Water, Malpani Group, and many more.Increased online reputation score for Sheraton Grand Pune and Le Meridien Mahabaleshwar with a consistent social media strategyNamed, positioned and launched an entire range of aerated drinks and led the brand repositioning of Oxycool water for Shelke Group

Thoroughly experimented with the range of my copywriting explorations while working on several FMCG, automobile, B2B, healthcare and real estate brands. Worked closely with my creative directors and actively contributed to brainstorming sessions. Cracked several campaign concepts and extended them in TVCs, print, radio and out-of-home collaterals. Strategised and executed an annual advertising calendar for brands in my cluster.Created impactful campaigns for Reliance footprints, Govind milk products, Piaggio commercial vehicles, Benelli motorcycles, Wipro BPO, Mitsubishi electric, Calrderys, Rio fusion drinks, etc.Experimented with different styles of creative narratives and added new writing skills to my arsenalGot hands-on experience in TVC writing and the production processWorked closely with my two junior copywriters and reviewed their work and delivery schedule

Pune Area, India

Being the only copywriter in the company, I handled creative responsibilities for all the retainer accounts and project work. Spearheaded multiple creative pitches and helped the company onboard clients like Fujitsu, BMC Software, Marriot Hotel, Della Adventure, Copper Chocs, KPIT Cummins, Revolo hybrid vehicle technology, etc. Created some exemplary agency promotion work to attract young talent to our budding agency. Created impactful advertising campaigns and branding work for many companiesLed a team of 12 graphic and UI designers to translate my creative ideas into appealing visual artworksConceptualised thematic branding concepts and extended them in office branding and coffee table books for IT companiesWorked closely with Jimmy Mistry to create environment branding for Della Adventure and Della Enclave

Mumbai Area, India

Copy Writing, Content writing and editing, Conceptualisation, etc.

Advertising, Advertising, A

Bachelor Of Commerce - Bcom, Business/Commerce, General

Education record