Nina Collier Email & Phone Number

Boston, Massachusetts, US

Oversee full P&L responsibility for agency's ecommerce division.

San Diego, California, US

• Oversaw and provided support for 1 direct report
• Created Strategy departmental processes and documentation to streamline operational efficiencies
• Collaborated cross-functionally with other department leaders to create more organized workflows and deliverables between departments

San Diego, California, US

• Advised clients on current market trends and created POVs on how-to approach them
• Developed and implemented streamlined, automated Revenue forecasting models
• Standardized a prioritization methodology and process to be implemented cross-functionally
• Created and implemented A/B testing programs focused towards CRO and performance based initiatives
• Created long term product roadmaps for improving & growing ecommerce DTC platforms on Shopify Plus by identifying business goals & areas of opportunity
• Collaborated with UI/UX designers, software (front-end and back-end) engineers to define acceptance criteria & user stories to reach project objectives

San Diego, CA, US

• Directed digital marketing & e-commerce operations for 50+ full-service B2B & DTC clients
• Oversaw 5 key executional departments: Client Services, Marketing (Organic/Content), Marketing (Paid Media), Project Management, Design/Creative
• Developed and implemented detailed channel KPI reporting for each department to assess costs, budgets and further increase ROI
• Produced continued positive results and established close relationships with various high-profile clients
• Worked closely with clients to understand and develop their business goals and marketing opportunities
• Developed and implemented new marketing channels and strategies to further company growth

San Diego, CA, US

• Expanded client portfolio to include 15 high-profile athlete platforms (website, DTC e-commerce stores, social media handles, and email newsletters)
• Managed 3 direct reports; grew 2 from intern level to coordinator level

San Diego, CA, US

• Managed all day-to-day marketing activities for client portfolio consisting of 12+ B2B brands
• Oversaw and executed all projects (design, web, digital solutions) from inception to launch
• Created and maintained monthly content calendars for all clients
• Managed 2 direct reports through consistent teaching and mentoring
• Built extremely close relationships with all clientele through strong understanding of business needs and creating opportunities for growth
• Researched and implemented new operational processes such as HeyOrca (social media organization & publishing), client reporting, and service roadmaps

San Diego, CA, US

• Created and executed email marketing campaigns (general newsletters, e-commerce promotions and automated drip) using MailChimp
• Wrote website copy (including blogs and product descriptions) and created images using Photoshop for social media and email blasts
• Created and maintained monthly content/social media calendars for various clients
• Executed daily social media posting across multiple platforms (Facebook, Instagram, Twitter, LinkedIn, Google+, Yelp) through real-time direct posting and scheduling tools such as Hootsuite
• Worked closely with in-house designers and web developers through Trello (project management system) to plan and execute marketing projects such as promotional assets, website design, front-end website development and.

• Oversaw studio operations including supply sourcing, accounting, payroll, order fulfillment and shipping
• Worked closely with owner to develop and set up new operational protocols resulting in more efficiency
• Responsible for production scheduling, assigning product numbers and pricing/costing strategies
• Created and executed digital marketing projects from new e-commerce website design and development, to email and social media marketing campaigns

San Diego, CA, US

• Innovative business development and management for a start-up media firm specializing in apparel design, production and merchandising solutions for a diverse clientele.Coordinated cross-company between design.
• Improved logistical efficiency by implementing useful EDI applications and technological platforms
• Managed fulfillment logistics from warehouse/inventory management to shipping procedures
• Increased profits over 50% annually through creating more organizational workflows and processes
• Sourced and purchased apparel/materials through supplier negotiation, maintaining budget
• Coordinated production schedules and project calendars to ensure timely delivery of products

• Logistics coordination and production of handmade jewelry and accessories for an established, high-end fashion brand with an emphasis on increasing operations efficiency.
• Coordinated production scheduling, sourcing supplies, contractor coordination, vendor compliance
• Directed supply chain logistics from data entry, order processing to packaging and shipping
• Maintained stellar relations with a hi-profile clientele/retailers such as Neiman Marcus and Anthropologie
• Developed marketing and press campaigns to ignite company growth
• Created line sheets, assigned style numbers to be used between sales and production

New York, NY, US

• Specialized design skills and techniques executed to promote the image, products and services offered by a large, world-wide corporate retailer.
• Executed visuals, key product placements to maintain merchandise flow and increase overall sales
• Created original and corporate-mandated aesthetics/displays to maintain a desirable company image
• Managed time and space effectively in order to meet important deadlines while maximizing resources
• Brainstormed ideas/visuals to be highlighted in the main window display to promote specific items
• Styled mannequins, created looks meeting and exceeding corporate visual standards

Bachelor Of Science, Apparel & Merchandising; Business Administration

Dance; Business