Nina Hymel Email & Phone Number

United States

• Develop integrated content plans, lead strategy, and create engaging content across all FACTS brands, including blogs, white papers, e-books, video scripts, app copy, flyers, website content, paid ads, and multichannel content in conjunction with strategic marketing plans• Lead creative process for national and international campaigns, creating themes, taglines, messaging, and press releases to be used across brands, as well as managing partner and sponsor relationships• Write client-facing communications and engagement studios for a network of over 11,500 schools, revamping client and prospect newsletters to become our best-performing emails• Design and execute social media strategy for FACTS social media accounts, increasing Facebook post engagement by 130% in two months • Lead content and social media marketing strategy for annual Elevate Conference, designing digital and print materials, writing speeches and video scripts, and serving as on-site communications manager

• Develop and implement strategic and creative content plans for hospitality clients across multiple digital platforms• Create, edit, and optimize a wide range of digital and print content, including website content, articles, organic and paid social posts, native ads, radio scripts, email campaigns, print ads, and advertorials while maintaining brand voice• Work collaboratively with and provide content direction to designers on best practices for rebrands, website launches, and proposals• Research relevant travel topics and trends, working directly with clients to advise on emerging digital platforms and content opportunities• Assist Account Directors with ad trafficking and media plan management

• Created and edited content for neworleans.com and destination wedding sub-site, including blogs, listicles, and international brochures• Wrote, formatted, and selected photography for monthly e-blasts and advertorials for international and domestic advertising channels, including WeChat, TravelPulse, and The Knot• Managed monthly invoicing for international advertising efforts, working with representation in 7 countries to produce accurate expense reports• Collaborated with team and coordinated details for large scale projects like FAM tours, site visits, and trade shows• Managed ongoing airport evaluation project with MSY, independent contractors, and contacts at the Department of Commerce

Washington, District Of Columbia

• Budgeted and executed over $13 million of co-operative marketing campaigns for over 50 DMO and corporate partners• Managed and developed relationships with partners, vendors, and media agencies, serving as an internal and external liaison for all steps of media planning and buying process • Maintained accurate tracking systems for partner contributions and participation in marketing programs• Led monthly status calls with partners and agencies• Handled contracts, invoicing, and creative approvals of advertising materials per company compliance

Greater New Orleans Area

• Designed custom itineraries for international customers and facilitated special arrangements with hotels, restaurants, and local points of interest• Marketed tours to potential clients, partners, and third party vendors through phone calls and online reputation cultivation via social media, TripAdvisor, Viator, and Expedia• Negotiated commission agreements with third parties and collaborated on product pricing and guidelines with team • Oversaw transition to new digital reservation system and updating of company procedures

Houston, Texas Area

• Developed new promotional materials including brochures, newsletters, and email blasts to solicit corporate and private donations for summer program tuition for eligible children• Obtained donations from Kroger, Otterbox, The Houston Zoo, Teacher Heaven, and more, establishing relationships for future partnerships• Created templates for donation proposals for corporate giving• Managed social media accounts and controlled general email correspondence for the non-profit

• Utilized SEO best practices to write, edit, and optimize web content, press releases, blogs, articles, white papers, PPC ads, meta data, and business descriptions for a wide range of clients• Served as video coordinator, writing and optimizing scripts for clients' YouTube channels and communicating with clients and video production company about edits and pricing• Managed social media accounts for clients across multiple platforms• Collaborated with clients to write creative, engaging sponsored articles/advertorials for publication

Chicago, Il

• Created and distributed press releases to healthcare organizations• Produced and edited vlogs for company YouTube channel• Interacted with company social media outlets• Assisted team with client communication, technology, and project organization

Destrehan, La

• Created lesson plans and modified classroom activities for special education students• Scheduled and organized special events to promote community involvement

Master Of Arts (M.A.), International Tourism Management

Dissertation: The Effects of Social Media Influencers on Destination Image in Millennials

Bachelor Of Arts (B.A.), English, Summa Cum Laude

Activities and Societies: Golden Key International Honour Society- worked on public relations campaigns for the Chicago HIV/AIDS Coalition.

Bachelor Of Arts (B.A.), Communication And Media Studies, Summa Cum Laude

Education record