Nina Koesman Email & Phone Number

Singapore

Singapore

Key member of the APAC senior commercial leadership team. Relocated from HQ in 2023 to envision the Brompton brand in APAC and to fulfil our mission by driving sustainable commercial success across the region.Leads brand growth, marketing & commercial strategies across key markets incl. China, Japan, South Korea, Singapore, and wider region.Humbled to build and lead a high-performing team dedicated to achieving our shared goals.

Member of the senior management steering committee that governs Brompton B Corp & sustainability commitment and strategies.

London, England, United Kingdom

Led international, retail & trade marketing teams at HQ and in key global markets, building brand engagement and driving commercial growth.

London, United Kingdom

+ Interim Global Community Lead (Apr - Sep 2021)+ Interim International Trade Marketing Lead - Global Authorised Resellers (Apr 2021 - Mar 2022)• LEGO Education global brand, communication, advocacy & marketing• Global engagement & advocacy program strategy & management

London, United Kingdom

• International trade & market development• International engagement, brand advocacy & thought leadership• Business development & partnerships

Billund, Denmark

Defined and managed the global integrated marketing & communication, go-to-market strategy for the portfolios LEGO MINDSTORMS and Machines & Mechanisms.

Billund, Denmark

Global marketing and business lead for the MoreToMath portfolio, led the team globally responsible for solution development.• Business development and P&L ownership • Portfolio concept development and product lifecycle management• Communication and marketing management• Go-To-Market strategies, with a focus on the digital strategy

Amsterdam Area, Netherlands

Strategy and management of digital marketing projects and the team at Huawei Enterprise at the regional WEU office.• Gave direction to Huawei Enterprise Business / B2B / Channel Marketing, assured itsaccountability to all constituencies, and ensured its effective operation• Collaborated with Global & led the Western Europe marketing teams to develop business strategy• Researched and defined digital / online marketing strategies• Developed and implemented all Global & Western Europe brand / digital / online marketing and communication• Integrated marketing and communication with business partners• Coordinated media interest in Huawei and ensured regular contact with target media and stakeholders• Oct. 2014 Huawei recognised as 1st Chinese brand to enter global top 100 brands

Shenzhen, Guangdong, China

International assignment at Huawei HQ in Shenzhen, China.Led various digital/marketing/business development projects across global markets. Sharing core markets best practices across regions.

Nairobi, Kenya

Project STEVEK Strengthening Technical and Vocational Education in Kenya, via VSO International and business partners.• Initiated and strengthened partnerships and relationships with stakeholders• Advocacy for youth / education issues in policy making• ICT & STEM for Development program• Community engagement & development• Transparency strategy, awareness creation and community building• Communication & marketing strategy• Strategic planning, business development• Project management and implementation• Enhanced the capacity of stakeholders, conducted training / workshops• Monitoring and evaluation, finance / budget

Amsterdam, The Netherlands

Selected for the Microsoft Academy for Young Talent Program - MACHImplemented an engagement strategy and the framework for how Microsoft builds sustainable and meaningful breadth and depth relationships with tech audiences. Worked collaboratively across the subsidiary playing a key orchestration role with external partners and internal stakeholders. Ensured one Microsoft voice is heard and the interests and needs of the audience are considered and integrated across all campaigns and activities.• Community engagement & development• Audience & stakeholders management• Marketing & communication, social/digital media• Brand management• Project management, program development and implementation• Innovation, new technology & tools implementation• Strategic business development, align strategy with various business partners & stakeholders

Paris, France

• Start-up Dutch department in Paris office• Marketing & communication, customer analytics & insights• Business development / cross branding with partners

Amsterdam, The Netherlands

Thesis for Starbucks market entry strategy in The Netherlands• Starbucks brand training in London• Start-up first 3 stores in the Netherlands• Communication, marketing & sales, brandbuilding strategy in new market• Business strategy plan

Surabaya, Indonesia

• Project: Total Quality Management at the Surabaya brewery

Rotterdam, The Netherlands

• Market research & auditing• Audience engagement strategy• Marketing & communication strategy

Executive Master, Kellogg On Marketing & Technology

Microsoft Marketing Academy

Bachelor'S Degree, Economy And Management

Bachelor Of Business Administration - Bba, International Business / Asian Trade Management