Senior Content Analyst
Current• Transform content from static and redundant to atomic, systematized, and structured to increase messaging effectiveness and SEO performance for Fortune 500 clients such as Meta, Dropbox, State Farm, and AT&T • Built a content consolidation methodology for websites such as the U.S. Army to optimize content for natural language processing and AI that led to a 295% increase in captured Google answer boxes and a 78% increase in primary conversions in one year