Nina Johnson Lynch Email & Phone Number

Park City, Utah

We help high-achieving women actually enjoy the life they work so hard to create.

CONSULTING PROJECTS 2005-PRESENTRESORTS WEST- Planned strategy and execution for national PR campaigns on behalf of high-end luxury lodging company. Drafted all media materials and created online press room. - Garnered coverage for luxury lodging properties during economic downturn, which lead to over $60,000 worth of sales.THE WINTER SPORTS SCHOOL• Act as communications hub for school: gather news and distribute through appropriate channels on weekly basis (social and traditional media, newsletters, blog, press room, etc.)• Developed school newsletter, editorial schedule and improved call-to-action to increased readership• Created Facebook campaign and educated decision makers on utility, ROI, and process• Pitched post-Olympic successes to national and local mediaMOUNTAIN SPORTS INTERNATIONAL (www.mtsports.com)The premier sports marketing agency in the action sports industry• Drafted communications strategy for ski events including The Honda Ski Tour and Subaru U.S. Freeskiing Nationals focusing on top-tier influential dailies and weeklies; consulted and counseled on specific issues • Managed press center at eventsU.S. SKI TEAM: United States Ski and Snowboard Association (www.ussa.org)The USSA is the governing body of Olympic skiing and snowboarding in the U.S. • Represented US Ski Team at tradeshows and industry events as a company spokesperson and athlete liaison throughout “10 Weeks to Torino” Olympic campaign• Coordinate athlete appearances and schedules, facilitate interviews and prepare athletes with key messaging and talking points – ensured athlete sponsorship activationHI BALL (www.hiballer.com)Hi Ball Energy Drink is a locally owned and operated company that developed a healthy, all-natural energy drink• Identified synergies between Hi Ball and US Freeskiing Open, a national freeskiing competition at Vail Resort broadcasted on NBC, pitched product to my contacts who produce the event and secured a Hi Ball sponsorship

CROWELL ADVERTISING MARKETING & PR 2007- 2010SENIOR ACCOUNT SUPERVISOR• Agency’s national PR director. Plan strategy and execution for national PR campaigns on behalf of high-end luxury and travel lodging client (Resorts West, Eureka Resort Casino, Wolf Creek Utah Resort, Hotel Monaco) and Crowell Agency (trade outreach). • Garnered coverage for luxury lodging properties during economic downturn, which lead to over $60,000 worth of sales. Secured coverage for Crowell Advertising in national trade outlets including The New York Times, USA Today, Advertising Age and PR Week. USA Todayhttp://www.usatoday.com/money/advertising/adtrack/2008-11-16-gyms-recession-ads_N.htm?loc=interstitialskipThe New York Timeshttp://www.nytimes.com/2007/12/10/business/media/10adnewsletter1.html?ex=1355029200&en=87249378e6a08c80&ei=5124&partner=permalink&exprod=permalinkPR Weekhttp://www.prweekus.com/pages/Login.aspx?retUrl=/Utah-DOH-creates-a-frenzy-with-its-anti-smoking-effort/article/115522/&PageTypeId=28&ArticleId=115522&accessLevel=2

FLEISHMAN-HILLARD INTERNATIONAL COMMUNICATIONS 2005 - 2007FH is a leading global communications agency that offers strategic communications counsel to local, national, and international clients. At FH, I supported and managed account activities for Visa USA and discount travel website Hotwire.com.ACCOUNT SUPERVISOR• Developed and executed marketing and communications programs for Visa’s brand communications: seasonal (Holiday, Back to School) and topical (Small Business, Visa Signature, Olympic relationships, NFL, FIFA, US Ski Team) and others • Garnered media coverage and pitched news and trends to top dailies, weeklies, long-lead consumer and sports media• Promoted Hotwire discount travel product to long and short lead travel editors, conducted radio media tours and satellite media tours • Interfaced regularly with clients and stakeholders

• Managed communications strategy for The North Face brand products (apparel, footwear and equipment) athlete team (mountaineers, climbers, skiers, riders, kayakers and endurance athletes)and corporate initiatives (retail openings, etc.) • Created communications plan and promoted Boston and New York City retail store openings• Placed stories in and developed relationships with lifestyle, business and sport media outlets—acted as company spokesperson• Managed three external PR agencies to support marketing and communications goals and objectives• Worked closely with executive team to prepare for interviews, events, and speaking engagements • Designed and coordinated bi-annual media events in NYC with key product managers, executives and media influencers• Coordinated events and public relations efforts behind events and expeditions sponsored by The North Face: Sundance Film Festival, X-Games, Olympic Games, World Extreme Skiing Tour, Teton Gravity Research Film Tour, Telluride Mountain Film, retail store openings, tradeshows and The North Face sponsored expeditions• Named one of the “Top 10 In-House PR Executives” in industry-wide media poll by SNEWS 2005 (http://www.snewsnet.com)

Education record

Certified Health And Wellness Coach, Foods, Nutrition, And Wellness Studies, General