Nina Johnson Lynch Email & Phone Number

Park City, Utah

We help high-achieving women actually enjoy the life they work so hard to create.

• CONSULTING PROJECTS 2005-PRESENTRESORTS WEST- Planned strategy and execution for national PR campaigns on behalf of high-end luxury lodging company. Drafted all media materials and created online press room. - Garnered.
• Act as communications hub for school: gather news and distribute through appropriate channels on weekly basis (social and traditional media, newsletters, blog, press room, etc.)
• Developed school newsletter, editorial schedule and improved call-to-action to increased readership
• Created Facebook campaign and educated decision makers on utility, ROI, and process
• Pitched post-Olympic successes to national and local mediaMOUNTAIN SPORTS INTERNATIONAL (www.mtsports.com)The premier sports marketing agency in the action sports industry
• Drafted communications strategy for ski events including The Honda Ski Tour and Subaru U.S. Freeskiing Nationals focusing on top-tier influential dailies and weeklies; consulted and counseled on specific issues

• CROWELL ADVERTISING MARKETING & PR 2007- 2010SENIOR ACCOUNT SUPERVISOR
• Agency’s national PR director. Plan strategy and execution for national PR campaigns on behalf of high-end luxury and travel lodging client (Resorts West, Eureka Resort Casino, Wolf Creek Utah Resort, Hotel Monaco) and.
• Garnered coverage for luxury lodging properties during economic downturn, which lead to over $60,000 worth of sales. Secured coverage for Crowell Advertising in national trade outlets including The New York Times, USA.

• FLEISHMAN-HILLARD INTERNATIONAL COMMUNICATIONS 2005 - 2007FH is a leading global communications agency that offers strategic communications counsel to local, national, and international clients. At FH, I supported and.
• Developed and executed marketing and communications programs for Visa’s brand communications: seasonal (Holiday, Back to School) and topical (Small Business, Visa Signature, Olympic relationships, NFL, FIFA, US Ski.
• Garnered media coverage and pitched news and trends to top dailies, weeklies, long-lead consumer and sports media
• Promoted Hotwire discount travel product to long and short lead travel editors, conducted radio media tours and satellite media tours
• Interfaced regularly with clients and stakeholders

• Managed communications strategy for The North Face brand products (apparel, footwear and equipment) athlete team (mountaineers, climbers, skiers, riders, kayakers and endurance athletes)and corporate initiatives.
• Created communications plan and promoted Boston and New York City retail store openings
• Placed stories in and developed relationships with lifestyle, business and sport media outlets—acted as company spokesperson
• Managed three external PR agencies to support marketing and communications goals and objectives
• Worked closely with executive team to prepare for interviews, events, and speaking engagements
• Designed and coordinated bi-annual media events in NYC with key product managers, executives and media influencers

Education record

Certified Health And Wellness Coach, Foods, Nutrition, And Wellness Studies, General