Ana M. Email & Phone Number

São Paulo, Brazil

- Developing and implementing a comprehensive financial planning model and tracking system, including monthly financial reports, cash flow analysis, budgeting, and forecasting.- Managing payment processes and contract signings, ensuring timely customer payments while maintaining organized documentation.- Collaborating directly with the CEO and COO to structure financial processes, enhancing operational efficiency and transparency; analyzing key performance indicators (KPIs) to provide strategic insights for decision-making.- Streamlining internal back-office processes, contributing to improved operational efficiency and ongoing continuous improvement.

Philadelphia, Pennsylvania, United States

- Managed requirements and audience programs from end to end, including documentation, design, build, and activation, which improved my team's ability to perform in an organized and efficient manner.- Conducted meetings directly with marketers across the company to discuss audience needs, refine requirements, and recommend audiences to support their programs.- Communicated and reported on audience programs, how they support marketing objectives, and demonstrated business value at end-of-quarter meetings to show how our program was improving SAP’s marketing strategies.- Conducted everyday tasks like data source setup, audience building, and destination integrations directly in SAP’s Adobe Audience Manager (AAM) and Marketo applications.- Created dashboards, automated reports, and calculated metrics to provide accessible analysis to marketers unfamiliar with audience and segmentation in Adobe Analytics (AA) and other data and reporting tools for analysis and insights.

Philadelphia, Pennsylvania, United States

- Created and spearheaded all email marketing efforts. Over 42,388 emails were delivered in Q1 2021 with a 30% open rate and a 4% click rate.- Took on the additional role of Social Media Manager, which led to a 37% increase in followers, a 58% increase in total interactions, and a 290% increase in likes.- Co-Created and spearheaded a five-week-long Instagram Brand Ambassador program consisting of 8 ambassadors resulting in 81k impressions and reaching over 11k unique accounts.- Participated in seed funding/capital events with founder/CEO, which successfully raised nearly $500K to start.

Greater Atlanta Area

- Conducted and analyzed an Expense Audit Report on the last 6 months of the company by organizing expenses and interviewing the leaders of each department.- Conducted, analyzed, and presented company-wide NPS Results.- Improved internal processes of Sales and CS teams by building 10+ templates, streamlining processes, and restructuring/maintaining internal resources.- Facilitated account-based sales strategies by qualifying leads and finding new prospective clients for our sales process.- Planned and coordinated 2 company-wide events for 60 people.- Furthered client success efforts by packaging and mailing over 400 Christmas presents to clients at companies ranging from start-ups to Fortune 500s.

Plantation, Florida

- After-school assistant for 4 years at a bilingual elementary school for Portuguese immigrants. - Co-facilitated a group of twenty 4th graders to learn Portuguese by teaching classes, reviewing their work, and mentoring to maximize their potential.- Co-planned literacy classes and bought necessary materials with the given budget.- Organized the scheduling of two classes per week and the attendance of 10 students per class.- Created and managed a schedule for 5 teachers across two classes per week monthly.