Nina Gibson Email & Phone Number

Sacramento, Ca, Us

Sacramento, California

Sacramento, California Area

Manage advertising campaign performance, client retention and new business growth for Nevada and Northern California. Coordinate with sales to lead, implement and report progress of sales strategies and digital marketing tactics for clients. Directly responsible for ensuring expectations with clients are met. Present research, market trends and advertising data to clients to ensure a high level of customer service. Provide leadership and training to sales force on digital and social trends.

Sacramento

Managed, mentored and developed a team of Multi-Media Sales Executives and Digital Sales Specialists. Responsible for local digital revenue generated from sales for six station radio cluster. Revenue streams from digital include monetization of radio station websites, display ads, SEM/SEO, mobile, video and social media. Analyzed performance metrics of all digital marketing programs to identify the best opportunities for optimization. Responsible for planning annual expense and revenue budgets.

Staff event scheduling, managing large events and artists merchandise, marketing materials, executing custom client sponsorship and activation while maintaining strong relationships with On-Air Talent, Promotions and Programming. Assisted in management of Event P&Ls, budgets, sponsorship agreements and venue contracts.

Sacramento, California

Responsibilities included engaging, training and assisting Sales Team in selling sponsorships to new clients as well as grow current sponsor revenue share, developing and maintaining strong business relationships with clients and agencies, executing custom concepts and sponsorships at station events, and fostering relationships with On-Air Talent, Promotions and Programming. Assist in the management of Event P&L, budgets, sponsorship agreements, and venue contracts, and develop customized presentations of the highest quality for new and existing revenue opportunities. Execute annual Radiothon program and act as Radiothon liaison for UC Davis Children’s Hospital and Children’s Miracle Network.

Sacramento, California

Sacramento

Manage and operate Digital Sales Department for four-station radio cluster.Developed Digital Department for Entravision Sacramento.Duties include: revenue forecasting and management, execution of all digital programs, traffic station streaming assets, attend weekly client calls to upsell digital channels, train sales staff on digital products, compose statistical analysis reports, oversee all station social media efforts, facilitate mobile campaigns, develop client relationships and manage multiple sales accounts, and act as Radiothon liaison for UC Davis Children’s Hospital and Children’s Miracle Network.

Sacramento

Developed and prospected new local direct and agency business through the process of performing a client-needs analysis and building creative advertising and promotional campaigns to deliver results.Duties included preparing and presenting written and oral presentations, writing radio copy, traffic, production and sales orders, analyzing trends and market reports, cold calling, and generating spot and non-spot revenue.

Sacramento

Worked closely with the Program Director and sales staff to create a strong public image and awareness of the radio station by designing, organizing, and implementing events such as concerts, appearances, remotes, on-air and off-air giveaways, and marketing campaigns.Duties included managing and delegating promotions staff, writing promotional copy, proposal writing, utilizing creative outlets and cross-tying clientele to achieve effective marketing campaigns, and developing means to increase TSL and overall listenership.Additional experience includes office management, on-air talent, traditional spot trafficking, assisted in programming and music direction.