Trade Marketing Manager
CurrentAs an overall brand, Flokk combines the tradition and expertise of nine different brands, which are united by innovative designs with a strong focus on the health and well-being of users. Sustainable design and production is in our DNA.Development of marketing strategiesDevelopment of local marketing material and adaptation of international marketing material of the group to increase brand awarenessParticipation in international marketing projectsDevelopment and implementation of international & local campaigns for defined target segments of retailers, architects & designers, end customers and ambassadorsSupport and development of two brand and several product launches, guidance and training of users in how to use Flokk marketing tools- Responsibility for the 600m2 showroom- Coordination of trade fairs, exhibitions and events- Close dialogue with the Managing Director Switzerland on commercial needs and digital opportunities- Managing local advertising and PR, designing local websites- Active use of HubSpot as an inbound marketing tool to generate sales leads- Development and implementation of a local email marketing strategy and regular newsletter distribution to various target groups- Sustainability ambassador for Switzerland- Local implementation of digital activities: B2C web shops, lead generation- Development and implementation of local social media campaigns (Facebook, LinkedIn, Instagram)