Nina Newhouse Email & Phone Number

Carlsbad, Ca, Us

Carlsbad, Ca, Us

Carlsbad, Ca, Us

Carlsbad, Ca, Us

Carlsbad, Ca, Us

Carlsbad, Ca, Us

Responsible for all marketing support of real estate activity -- New Club Openings, Major Remodels, Major Refreshes for 24 Hour FitnessLed the marketing relationship with New Club Opening Operations, Field Sales Partners and Corporate Group Sales to mine DMA insights and drive revenue through brand awareness, engagement and acquisition marketing programsResearched DMAs mining for marketing opportunities and evaluated demographics from a marketing perspective Managed graphic designer on the execution of several pieces of collateral for each new club opening including; print materials, billboards, transit shelter ads and surrounding club displaysManaged external agencies to effectively build paid search, social and display advertisementsAnalyzed results of NCO programs and provided additional recommendations for future programs as a result of those insights

Carlsbad, Ca, Us

Managed relationships with major partners, LA Kings, Denver Broncos, Spartan Races and iHeart Media ensuring contractual obligations and a successful and mutually beneficial relationship Identified opportunities to build partnerships into the everyday gym experience and across all marketing channels (in-club television, signage, 24Life Radio, etc.)Worked with graphic designers to create interesting and effective ads that gained millions of impressions Managed Spartan Workout Tour events in club, hosting hundreds of members and guests to increase new member units and increase personal training salesManaged 24 Hour Fitness social channels (Facebook, Twitter and Instagram) with over 3 million followersArt directed and managed the process of creating engaging social tiles and captions to encourage engagement and present the culture and personality of the brand through social mediaServed as lead project manager of Post-Parade booth activation at the 2019 Rose Parade that included 10 months of logistical planning resulting in over 6 million impressions and 10,000 new member units

Carlsbad, Ca, Us

Connected internal partners with relevant influencers for their audience and collaborated Ideate and create influencer marketing programs in concert with business groups, and drive key, measurable resultsCreated and maintained an influencer marketing roadmap for all internal business partners Maintained relationships with a growing, diverse array of influencers

Carlsbad, Ca, Us

Created the companies first PR/media reporting system which was shared internally and to the board of directors to demonstrate the effectiveness of PR effortsManaged and responded to media hotline requests related to incoming crisis, trade, local, regional and national media and filming requestsDrafted and edited press materials (i.e., media statements, press releases, media alerts, talking points, etc.) for executive useFacilitated media list/contact building, pitching story ideas to media that supported corporate messages and major brand initiativesCoordinated multiple field and in-club media interactions (live broadcast TV, newspaper interviews, etc.) with club and regional management, including signage, release forms and handling VIPs.Lead media training sessions with over 50 field team employeesManaged the planning and execution of over 15 Grand Opening events Drafted and edited content for 24 Hour Fitness’ magazine, 24Life and the company blog with a readership of over 1.5 million

Conducted proactive media outreach, including developing pitches, writing news releases and managing media contacts.Notable placements include: USA Today, KTVU's "Bay Area People", Wall Street Journal, San Francisco Business Times and several others.Social media strategy and execution, including Facebook, LinkedIn, Twitter and YouTube.Participating in and leading client meetings.Facilitating media interviews with clients. Developing or contributing to PR plans and strategies.Building and maintaining relationships with media, clients and partners.Working collaboratively with account team to execute communications campaigns.Writing client activity and coverage reports.Conducting media research and analysis.

Helped develop workable budgets and PR plans.Created targeted pitches for media outreachActively built relationships with the media: key bloggers, producers and reporters/contributors across relevant categories.Collaborated with the AE and Account Supervisor in preparation of recommendations, marketing strategies and actions for the client.Reviewed, analyzed material relative to client needs -- media results, research data, etc.Handle assigned work requests in an efficient, timely manner.Assist in monitoring budget, research and similar items as assigned.Maintain communications with appropriate agency and client personnel to ensure that assigned work is handled in a positive, timely and efficient manner.Develop complete project conference and status reports per agency guidelines.

Created targeted media lists for media outreach campaigns.Crafted effective and compelling pitches to encourage media placements.In partnership with the team, contributed to overall communications strategy with specific recommendations around effective media relations.Researched trends to fuel newsworthy angles and hooks to increase media pick up.Actively built relationships with the media: key bloggers, producers and reporters/contributors across relevant categories.Monitored the media, including newspapers, magazines, journals, broadcasts, newswires and blogs for client opportunities.Prepared regular client reports and attends client meetings, providing counsel on media opportunities and management.

San Ramon, Ca, Us

Worked with head analyst and media director to strategically plan media buying schedule for several clients.Created reports to analyze successful and failing TV spots.Updated dashboard daily, which allowed us to purchase targeted media using financial models that doubled campaign impressions, doubled return on investment.Created monthly report on agency account and creative hours to be billed to clients.Wrote creative briefs for creative team, and managed those projects to completion.

Dallas, Texas, Us

Read and filed Magnolia Reports, newspaper clippings, and online hits, as well as researched circulation numbers to input quarterly media impressions.Entered donor information into Social Event Management DatabaseDeveloped filing system for each quarter of media impressions, where the goal was close to 2 billion impressions a year.Contacted business donors through mail and phone to gain donations for auction at yearly Gold Heart Gala fundraiser.Brainstormed packages to create to make silent auction items more attractive.