Ninan George Email & Phone Number

Kochi, Kl, In

Cochin, Kerala, In

Jeddah, Sa

SADAFCO (Saudia Dairy & Foodstuff Company), is a leading food manufacturer & distributor based in Saudi Arabia. SADAFCO is a public listed company on the Saudi stock exchange, with a turnover of US$ +660 Million, and has an employee base of +3000 employees from 48 different nationalities. SADAFCO has its flagship brand called “Saudia”, which is the number 1 brand for UHT Milk, Tomato Paste & Ice Cream in FMCG in Saudi Arabia. SADAFCO has a product range of RTD Milk & other Milk products, Culinary Range (Tomato Paste, Ketchup & Mayo),Snacks Range (extruded snacks),Non Dairy/Vegan range & Frozen Range(Ice Creams & French Fries).The advantage that SADAFCO has, is that it distributes directly in the market with its own vehicles & sales force.Achievements:- Revenue Growth:- ○ Successfully grew revenues in my region (North,Central & East KSA-10 depots & 1000 employees) by 25% (from SAR 0.92Bn to SAR1.15Bn). ○ Implemented 5-months plan & grew Riyadh revenue by 28%vs LY, from first 8 months avg of 23%(from SAR 395Mn(LY) to SAR 506Mn). - Pushed Modern Trade to Grow by 33% in H2 vs 19% in H1(FY22-23), & providing necessary tools to WS & TT to hold sales. - Successfully deployed 615+ Ice cream Freezers in New TT Customers & opened +780 TT Ambient new customers from Dec’22 to Apr’23. - Successfully opened 10 new TT Ambient routes & 4 new TT Frozen routes from Dec’22 to Mar’23 ( due to own distribution network). ○ Successfully conceptualised, executed and started a new Channel of Sales – Sales of Ice cream on Tricycles in parks. Market Share:- ○ Increased market share from Nov’22 to Mar’23 in Riyadh - Plain UHT Milk by 6% to 68.3% ms , Tomato Paste by 12.6% to 67.3% ms (Nielsen). ○ Increased market share from Nov’22 to Mar’23 in Dammam - Plain UHT Milk by 7.3% to 57.6% ms, Tomato Paste by 13.8% to 61.2% ms (Nielsen). ○ Increased Ice Cream market share in Riyadh by 2.3% (MAT Change in Year) this year in Riyadh to 25% ms, & 1.6% in Dammam to 24.2% ms.

My Strategy :- Conceptualised & Executed a 2 pillar strategy to make the business profitable by Y3.,1)Building Profitable Sales,2)Lowering cost Sales–Achievements(Revenue Growth Achievements):- ○Achieved target for Dry Culinary FMCG products in FY19-20 in GCC region,even with supply chain disruptions around the world-Growth of 10%–FMCG ○Developed 10 new specific sku’s for Traditional Trade Markets–to grow these markets by 30% in Y2-GCC markets ○Achieved the Sales Budget of Seasonings (FS-B2B) for FY20-21 of 1574MT in Middle East,Achieved 25% Growth Vs PY ○Strategised, Identified & Developed a 2 year New product (NPD) & category strategy (New solutions) for Business Growth #Own Brands–Alfa & Sunny-Identified a total of 4product ranges with a total of 21 New products ■Launched 3 product ranges with 7 products #Lulu private Label Brand - Identified 4 new product ranges with a total of 22 products ■Launched 3 product ranges with 14 products in last 16 months Marketing & Trade Marketing Achievements:- ○Marketing-Pushed Shama brand to 4th most preferred FMCG brand in Spices, Blends & Pulses in GCC (FY19-20, as per EPOS)-14% Market share -Did Radio commercial’s for Local population & sponsored TV & other cookery competitions -Conceived,Planned & Executed various consumer promo’s-like Gold Coin, Scratch Cards, etc. 2)Lowering Cost(Cost Management) Achievements:- ○Cost Saving of +AED 2Mn in FY1, +4.2 Mn FY2 by successfully restructuring the way Planning & Purchase is done -Moved Purchase of Raw Materials to Origins Vs Local buying on regular basis in Y1 -Moved production of non value added finished goods to Origins in Y2,w/o affecting sales,customer satisfaction & production morale ○Optimised & Managed Trade Marketing Expenses/Spends by AED 2+ Mn. in 2nd Year Final Achievement of the Strategy ○Made Profit in FY20-21, after 11 years of continuous loss making, by strategising on below Key elements, made profit in year 3.

Aluva, Kerala, In

Global Head of Sales & Marketing, directing the Sales teams activities building customer relationships, Distributor & Agent mgmt., Key Account Mgmt., Pricing, Contract mgmt., Planning, increasing OTIF efficiency, setting up yearly marketing calendars globally, setting Goals & KPI’s, increase top line & bottom line, P&L Accountability, Financial Mgmt., working closely with Supply Chain & our Agriculture extension programs. I had the add’l responsibility of Key Account Mgmt. for McCormick Inc.Revenue Growth Achievement :- ○ Increased Profitability by 10% in Y2 by focusing on higher value products & Overall Increased Revenue in Y1 by 4.5%, Y2 by 10% & Y3 by 5%. ○ Increased Revenue in Europe directly by 15% in 2nd Year & by 10% in 3rd Year. ○ Increased sales in our new Product range (Curry powder range) by 15% in Y2 & 10% in Y3. Operational Excellence :- ○ Improved OTIF for all customers from 45% to Above 80% and Our Key Customer - McCormick from 52% to 92% by studying, understanding and developing a new strategy for improving supply chain procedures (Improving Efficiency in the system) ○ Successfully conceptualised & launched a successful running warehouse & Distribution system in Europe (Rotterdam)– new Revenue streams. ○ Part of the Sustainability Team(soil, water & air, both at farm & Factory),but ensuring that farmers are also economically benefitted.

Kolkata, West Bengal, In

Job Responsibilities:-Develop Strategic Direction for the organization, Drive Growth in Sales &Maintain Current Market shares in their geographical and positioned domains YOY by developing Sales & Marketing strategies & campaigns, time bound geographical entries in various countries, close collaboration with Procurement team, Created Sales Funnel Dashboard and directing rolling 5 yrs. of Global Sales & Marketing Budgets & Periodically monitoring & reviewing Sales targets,Forecasting,P&L Mgmt. & Operations. Add’l. responsibility of Product Mgmt & Key Account ManagementAchievements:-My Strategy :- Built & Executed a Market & Product Strategy for the company using its strengths to make the organisation profitable by Y3. Successfully thought of & developed, implemented a radical change in strategy & established the concept of Sales of only Food Safe Value-added ingredients vs general trading of all agricultural products. Based on this concept, developed a focused & targeted market strategy of only selling to Existing Food Safe & Emerging Markets (Food Safe). We stopped selling to pure trading markets. Built a radically different product strategy from the industry–with only 4 main products to sell vs the whole basket (40+) products - based on strengths. Sales Achievements :-○ Sales Increased by 25% in 2nd Year & 20% in 3rd Year & Driven Sales Growth in Private Label in UK by 25% in 3rd Year Vs 2nd Year○ Increased Sales by 10% in 2nd Year & 15% in 3rd Year in the Trading markets (like Sri Lanka, Indonesia, GCC, etc.) Other Achievements:-○ Saving of Indian Rs. 5+ Mn in operations as I was heading the Product Management function - (a Techno - Commercial - Operations) – Productivity.○ Team Leadership - Built and Led a Strong Sales & Marketing Team from the fron○ Part of the organization’s Sustainable team - Rain Forrest Alliance team for Red Chillies -150MT of Certified RFA Chilies grown in Y1Final Achievement:- - Business turned Positive by Year 3.

Strategy development, Profit & Loss, Cash Flow Management, Sales & Key Customer Management, Price Management, Work closely with our Agriculture Extension team.My Strategy :- Built & Executed a strategy to make the business profitable & cash flow positive. Provided a strategy & processes to move away slowly from low profitability business to higher profitable businesses and with lower credit terms with customers. ○ Brought the business back to profitability within 6 months of taking over the business (FY3)–Increasing price & Convincing customers. ○ Was able to achieve stability in cash flow in 3 months (FY3) – Salaries being paid by 2nd of every month. Revenue Growth Achievements :- ○ More than 20% Growth in volume terms seen in Key regions in the first year of my bulk business (Spices & Blends)○ Growth of more than 17% in India selling Spices and its value adds to different large FMCG clients.○ Increased the Private label sales (Spices, Herbs & Blends) by more than 100%, after taking over the sales & marketing of the Retail & Private Label business in my FY3.○ Grew the VKL Super Spice our FMCG Brand & Business in Y3 by 15%.

Achievements:-Revenue of US$2.4 Mn. in Spices & Other Commodities trading in (FY07-08)Head of Sales - Revenue of US$ 2.2 Mn. in International Bulk Fruit Pulp & Concentrate trading(FY07-08), 14% Growth vs PYLaunched 2 Beverage brands-Amigoes-100% Fruit Juice & Exotic-Vitamin Enriched fruit drink–Sales of US$+1Mn(FY07-08)Head of Purchase, full knowledge of Purchase Management – Strategic Sourcing, Commodity Management, RFP’s, etc.Head of the Design & Development of a B2B Digital/ E-Marketplace for Spices & Condiments - www.spices.com

Ernakulam, Kerala, In

Mba, International Business, Strategy, Creative Marketing

B.E., Mechanical

12Th Std., Maths, Physics, Chemistry, Computer Science & French

Cbse, 10Th Std