Ninan George Email and Phone Number
Ninan George personal email
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Executive Summary:-Proven track record of Business Head Acumen of turning businesses around or to Grow businesses both in the short & long term Strategic Business Goals in terms of P&L, Top & Bottom Line, Financial Mgmt., Sales, Marketing,Key Account Mgmt., Forecast Projections, Planning, Budgeting, Operations (Purchase, knowledge of Backward Integration, Warehousing, Logistics, etc.), Production, Continuous cost & Quality improvements.Expertise in Strategic Change Management to help companies become profitable. Proven with 3 companies22+ years of Global Sales & Marketing experience in Leadership roles spread across Food, Food Ingredients, including Agri Commodity Products, Beverages & Plastics in FMCG (Modern Trade, General Trade, HORECA), B2B & B2C.Driven Sales & Marketing across Global Geographies in GCC & Middle East (ME), Africa, Asia (except China), Europe, US, Australia & NZ, & South America. Expertise in identifying, and creating new market opportunities, developing existing market Penetration Strategies and managing distribution partners & their sales force across geographies–FMCG/Consumer Brands & B2B (Institutional sales) Knowledge in Operations (Purchase, Logistics, Agricultural extension programs, etc.) & Production Process. Proven track record of giving winning strategic direction to companies based on companies strengths and weaknesses. 6+ years Agri Commodity trading - Oil Seeds, Grains, Pulses, Spices, Fruit Pulps & Conc., Canned Fruits & Vegetables.Skills:- Proven Sales & Distributor Management with Strong Consultative Channel Selling Capabilities.Expertise in New Product Development & Customer Relationship Management capabilities. Strategising and Planning Go-To-Market Strategies and Rational thinker. Leading, Mentoring, Supervising & Coaching various teams to increase productivity. Excellent Interpersonal Communication & written skills and Negotiation Skills at all levels. Operations Management (Sourcing & Suppliers Mgmt., Logistics, Warehousing, etc.), Manufacturing & ERP skill sets. Holding Valid Driving license for UAE and Holding Valid Resident UAE Visa.I can be reached at + 971 (50) 250 7625 or by email at kninangeorge@gmail.com.
Growcoms Pvt Ltd
View- Website:
- growcoms.com
- Employees:
- 63
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Growcoms Pvt LtdKochi, Kl, In
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Business Head - SpicesGrowcoms Pvt Ltd Dec 2023 - PresentCochin, Kerala, In
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Regional General ManagerSaudia Dairy & Foodstuff Company (Sadafco) Sep 2022 - Oct 2023Jeddah, SaSADAFCO (Saudia Dairy & Foodstuff Company), is a leading food manufacturer & distributor based in Saudi Arabia. SADAFCO is a public listed company on the Saudi stock exchange, with a turnover of US$ +660 Million, and has an employee base of +3000 employees from 48 different nationalities. SADAFCO has its flagship brand called “Saudia”, which is the number 1 brand for UHT Milk, Tomato Paste & Ice Cream in FMCG in Saudi Arabia. SADAFCO has a product range of RTD Milk & other Milk products, Culinary Range (Tomato Paste, Ketchup & Mayo),Snacks Range (extruded snacks),Non Dairy/Vegan range & Frozen Range(Ice Creams & French Fries).The advantage that SADAFCO has, is that it distributes directly in the market with its own vehicles & sales force.Achievements:- Revenue Growth:- ○ Successfully grew revenues in my region (North,Central & East KSA-10 depots & 1000 employees) by 25% (from SAR 0.92Bn to SAR1.15Bn). ○ Implemented 5-months plan & grew Riyadh revenue by 28%vs LY, from first 8 months avg of 23%(from SAR 395Mn(LY) to SAR 506Mn). - Pushed Modern Trade to Grow by 33% in H2 vs 19% in H1(FY22-23), & providing necessary tools to WS & TT to hold sales. - Successfully deployed 615+ Ice cream Freezers in New TT Customers & opened +780 TT Ambient new customers from Dec’22 to Apr’23. - Successfully opened 10 new TT Ambient routes & 4 new TT Frozen routes from Dec’22 to Mar’23 ( due to own distribution network). ○ Successfully conceptualised, executed and started a new Channel of Sales – Sales of Ice cream on Tricycles in parks. Market Share:- ○ Increased market share from Nov’22 to Mar’23 in Riyadh - Plain UHT Milk by 6% to 68.3% ms , Tomato Paste by 12.6% to 67.3% ms (Nielsen). ○ Increased market share from Nov’22 to Mar’23 in Dammam - Plain UHT Milk by 7.3% to 57.6% ms, Tomato Paste by 13.8% to 61.2% ms (Nielsen). ○ Increased Ice Cream market share in Riyadh by 2.3% (MAT Change in Year) this year in Riyadh to 25% ms, & 1.6% in Dammam to 24.2% ms. -
Business Head, Category Head & Head Of Sales & MarketingIffco Group Shama Foods Jul 2018 - Nov 2021My Strategy :- Conceptualised & Executed a 2 pillar strategy to make the business profitable by Y3.,1)Building Profitable Sales,2)Lowering cost Sales–Achievements(Revenue Growth Achievements):- ○Achieved target for Dry Culinary FMCG products in FY19-20 in GCC region,even with supply chain disruptions around the world-Growth of 10%–FMCG ○Developed 10 new specific sku’s for Traditional Trade Markets–to grow these markets by 30% in Y2-GCC markets ○Achieved the Sales Budget of Seasonings (FS-B2B) for FY20-21 of 1574MT in Middle East,Achieved 25% Growth Vs PY ○Strategised, Identified & Developed a 2 year New product (NPD) & category strategy (New solutions) for Business Growth #Own Brands–Alfa & Sunny-Identified a total of 4product ranges with a total of 21 New products ■Launched 3 product ranges with 7 products #Lulu private Label Brand - Identified 4 new product ranges with a total of 22 products ■Launched 3 product ranges with 14 products in last 16 months Marketing & Trade Marketing Achievements:- ○Marketing-Pushed Shama brand to 4th most preferred FMCG brand in Spices, Blends & Pulses in GCC (FY19-20, as per EPOS)-14% Market share -Did Radio commercial’s for Local population & sponsored TV & other cookery competitions -Conceived,Planned & Executed various consumer promo’s-like Gold Coin, Scratch Cards, etc. 2)Lowering Cost(Cost Management) Achievements:- ○Cost Saving of +AED 2Mn in FY1, +4.2 Mn FY2 by successfully restructuring the way Planning & Purchase is done -Moved Purchase of Raw Materials to Origins Vs Local buying on regular basis in Y1 -Moved production of non value added finished goods to Origins in Y2,w/o affecting sales,customer satisfaction & production morale ○Optimised & Managed Trade Marketing Expenses/Spends by AED 2+ Mn. in 2nd Year Final Achievement of the Strategy ○Made Profit in FY20-21, after 11 years of continuous loss making, by strategising on below Key elements, made profit in year 3.
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Vice President Sales & MarketingAvt Mccormick Ingredients May 2015 - Jul 2018Aluva, Kerala, InGlobal Head of Sales & Marketing, directing the Sales teams activities building customer relationships, Distributor & Agent mgmt., Key Account Mgmt., Pricing, Contract mgmt., Planning, increasing OTIF efficiency, setting up yearly marketing calendars globally, setting Goals & KPI’s, increase top line & bottom line, P&L Accountability, Financial Mgmt., working closely with Supply Chain & our Agriculture extension programs. I had the add’l responsibility of Key Account Mgmt. for McCormick Inc.Revenue Growth Achievement :- ○ Increased Profitability by 10% in Y2 by focusing on higher value products & Overall Increased Revenue in Y1 by 4.5%, Y2 by 10% & Y3 by 5%. ○ Increased Revenue in Europe directly by 15% in 2nd Year & by 10% in 3rd Year. ○ Increased sales in our new Product range (Curry powder range) by 15% in Y2 & 10% in Y3. Operational Excellence :- ○ Improved OTIF for all customers from 45% to Above 80% and Our Key Customer - McCormick from 52% to 92% by studying, understanding and developing a new strategy for improving supply chain procedures (Improving Efficiency in the system) ○ Successfully conceptualised & launched a successful running warehouse & Distribution system in Europe (Rotterdam)– new Revenue streams. ○ Part of the Sustainability Team(soil, water & air, both at farm & Factory),but ensuring that farmers are also economically benefitted. -
Head Of Sales & Marketing - Food Ingredinets - Global (Including India)Itc Limited Apr 2012 - May 2015Kolkata, West Bengal, InJob Responsibilities:-Develop Strategic Direction for the organization, Drive Growth in Sales &Maintain Current Market shares in their geographical and positioned domains YOY by developing Sales & Marketing strategies & campaigns, time bound geographical entries in various countries, close collaboration with Procurement team, Created Sales Funnel Dashboard and directing rolling 5 yrs. of Global Sales & Marketing Budgets & Periodically monitoring & reviewing Sales targets,Forecasting,P&L Mgmt. & Operations. Add’l. responsibility of Product Mgmt & Key Account ManagementAchievements:-My Strategy :- Built & Executed a Market & Product Strategy for the company using its strengths to make the organisation profitable by Y3. Successfully thought of & developed, implemented a radical change in strategy & established the concept of Sales of only Food Safe Value-added ingredients vs general trading of all agricultural products. Based on this concept, developed a focused & targeted market strategy of only selling to Existing Food Safe & Emerging Markets (Food Safe). We stopped selling to pure trading markets. Built a radically different product strategy from the industry–with only 4 main products to sell vs the whole basket (40+) products - based on strengths. Sales Achievements :-○ Sales Increased by 25% in 2nd Year & 20% in 3rd Year & Driven Sales Growth in Private Label in UK by 25% in 3rd Year Vs 2nd Year○ Increased Sales by 10% in 2nd Year & 15% in 3rd Year in the Trading markets (like Sri Lanka, Indonesia, GCC, etc.) Other Achievements:-○ Saving of Indian Rs. 5+ Mn in operations as I was heading the Product Management function - (a Techno - Commercial - Operations) – Productivity.○ Team Leadership - Built and Led a Strong Sales & Marketing Team from the fron○ Part of the organization’s Sustainable team - Rain Forrest Alliance team for Red Chillies -150MT of Certified RFA Chilies grown in Y1Final Achievement:- - Business turned Positive by Year 3. -
Senior Business Development ManagerVallabhdas Kanji Limited (Vkl) Jun 2009 - Apr 2012Strategy development, Profit & Loss, Cash Flow Management, Sales & Key Customer Management, Price Management, Work closely with our Agriculture Extension team.My Strategy :- Built & Executed a strategy to make the business profitable & cash flow positive. Provided a strategy & processes to move away slowly from low profitability business to higher profitable businesses and with lower credit terms with customers. ○ Brought the business back to profitability within 6 months of taking over the business (FY3)–Increasing price & Convincing customers. ○ Was able to achieve stability in cash flow in 3 months (FY3) – Salaries being paid by 2nd of every month. Revenue Growth Achievements :- ○ More than 20% Growth in volume terms seen in Key regions in the first year of my bulk business (Spices & Blends)○ Growth of more than 17% in India selling Spices and its value adds to different large FMCG clients.○ Increased the Private label sales (Spices, Herbs & Blends) by more than 100%, after taking over the sales & marketing of the Retail & Private Label business in my FY3.○ Grew the VKL Super Spice our FMCG Brand & Business in Y3 by 15%.
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Global Business HeadZemera Food & Juices Pvt. Ltd Apr 2001 - Jun 2009Achievements:-Revenue of US$2.4 Mn. in Spices & Other Commodities trading in (FY07-08)Head of Sales - Revenue of US$ 2.2 Mn. in International Bulk Fruit Pulp & Concentrate trading(FY07-08), 14% Growth vs PYLaunched 2 Beverage brands-Amigoes-100% Fruit Juice & Exotic-Vitamin Enriched fruit drink–Sales of US$+1Mn(FY07-08)Head of Purchase, full knowledge of Purchase Management – Strategic Sourcing, Commodity Management, RFP’s, etc.Head of the Design & Development of a B2B Digital/ E-Marketplace for Spices & Condiments - www.spices.com
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Sales & Marketing Manager (International Business)Synthite Industries Pvt. Ltd Sep 1999 - Mar 2001Ernakulam, Kerala, In -
Production And Maintenance ManagerAnuraham Polymars Pvt. Ltd. Jun 1993 - Mar 1998
Ninan George Skills
Ninan George Education Details
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École Des Ponts Business SchoolCreative Marketing -
University Of MadrasMechanical
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Union Christian Higher Secondary SchoolComputer Science & French
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Lawrence School, Lovedale10Th Std
Frequently Asked Questions about Ninan George
What company does Ninan George work for?
Ninan George works for Growcoms Pvt Ltd
What is Ninan George's role at the current company?
Ninan George's current role is Business Head, General Manager, Category Head & Head of Sales Experience. Expertise in driving Marketing, Sales, Operations in Food & Beverages in FMCG, HORECA & B2B in Middle East, Africa, Europe, USA & Asia..
What is Ninan George's email address?
Ninan George's email address is kn****@****ail.com
What schools did Ninan George attend?
Ninan George attended École Des Ponts Business School, University Of Madras, Union Christian Higher Secondary School, Lawrence School, Lovedale.
What are some of Ninan George's interests?
Ninan George has interest in Marketing Techniques, Social Services, Economic Empowerment, Food And Beverage Technology, Environment, Science And Technology.
What skills is Ninan George known for?
Ninan George has skills like Fmcg, Product Development, Business Development, Brand Management, Marketing Strategy, Food, Key Account Management, Food Industry, New Business Development, Negotiation, Business Strategy, International Sales.
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