- Ownership of the company's CRM system (Insider) - Manage CRM channels: notification. popup, email & inbox- Build & manage CRM automation flow- Own & manage CRM projects- Optimize campaign performance by planning & running experiments. - Collaborate with BI team to build dashboard tracking performance of CRM channels (single channels & automation journey)- Support Product team to spread the app features in order to increase customer experiences & app retention.- Accomplishment: A key contributor to achieving the award Best Customer Journey of Insider RESHAPE Customer Experience Awards 2022 in Vietnam.

- Plan & operate CRM channels including: App push notifications, Web push notifications & Email marketing via Netcore Customer Experience Platform.- Report, analyze & optimize channels communication.- Fundamental knowledge of User journey (especially in e-commerce)- Segment users to optimize the effectiveness of CRM channels.

- Creating graphic designs, banners, ads- Writing product's description in English- Doing research about market, products, competitors,...- Creating content for facebook, instagram fanpage and website; managing Facebook fanpage- Supporting to build Facebook advertising stagegy.

- Operating competently CRM communication SaaS: Zoho - Generating leads through: Email marketing, Pop up, Facebook Ads- Customizing Demo Zoho system for clients.- Building Lead Scoring Plan & Customer Journey.

- In charge of attracting tutors for company throughonline & offline marketing.- In charge of online internal marketing.- Creating graphic designs for company's events.- Creating content for fanpage and website- Creating SEO content for website