Nina Refria Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Key Responsibilities:• International Sales Management: Managed sales initiatives for a diverse set of clients, including SMEs, FMCGs, government agencies, and both international and domestic corporations. Concentrated on driving revenue growth by securing their participation in major exhibitions and trade shows such as MIHAS, BUILDXPO, ISES, KLIMS, the Tripoli International Fair, Gulf Food, and etc.• Client Relationship Building: Cultivated and maintained strategic relationships with key clients, such as Ministry of Trade (MITI) MATRADE, Embassies, Governments, State Governments, Chambers of Commerce, FMCGs, and corporate partners to sustained growth and long-term business partnerships. • International Market Expansion: Identified new market opportunities and developed targeted sales strategies for regions including the Middle East, Africa, Europe, and Southeast Asia, driving substantial revenue growth.• Team Leadership: Led a cross-functional sales team, providing guidance, training, and motivation to meet and exceed sales targets, ensuring high levels of customer satisfaction.• Contract Negotiation: Successfully negotiated complex international sales contracts, achieving favorable terms for the company while meeting client needs.• Sales Presentations and Networking: Delivered persuasive sales presentations and represented the company at international trade shows, generating new business leads.• Sales Reporting: Provided regular updates and reports to the CEO and stakeholders.Achievement:• Generated personal sales of RM800,000 at MIHAS 2022 and RM1.8 million at MIHAS 2023.

Cyberjaya, Selangor, Malaysia

Key Responsibilities:• Project Setup and Launch: Coordinate with internal and external stakeholders to launch the Ready-to-Eat Meal project.• Team Hiring and Management: Recruit and lead the project team, ensuring effective communication and leadership.• Collaboration with R&D and Production Teams: Ensure product compliance and quality through close collaboration with R&D, factory, certification bodies, and outsourcing partners.• Marketing Budget and Strategy: Develop marketing strategies, manage budgets, and oversee launch timelines.• Social Media Campaign Management: Design and execute social media campaigns to enhance customer engagement and brand visibility.Achievements:• 2021: Spearheaded the launch of 8 Ready-to-Eat Meal varieties, collaborating with chefs and a food factory on recipe development and food technology. Managed marketing efforts, including packaging design, social media, and on-ground events.• Generated RM50,000 in group sales during the first year after launch.

Key Responsibilities:• Outlet Setup and Furnishing: Manage the setup and furnishing of new F&B outlets, ensuring they meet company standards.• Daily Operations Management: Supervise daily operations with a team of 20, resolving operational issues as they arise.• Team Hiring and Training: Recruit, hire, and train staff, focusing on company values and operational processes.• Collaboration with Internal Teams: Work with purchasing and finance teams to maintain supply levels and budget compliance.• Marketing and Branding: Design and implement marketing strategies, including social media, brochures, and menu promotions.• Event Management and Promotions: Organize events and promotions to boost customer engagement and revenue.• Reporting and Performance Review: Report daily to the CEO on operations, marketing efforts, budget status, and key metrics.Achievement:• 2020 - Project Manager - refurbished 2 restaurant and bar SILK & IVY, ID design, design food and drinks menu - work closely with chefs and mixologist, hire new teams, manage marketing teams - social media posting & manage monthly event• Generate Group Sales RM550,00 monthly average

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Key Responsibilities:• Marketing and Branding Design: Lead the creation of branding elements like websites, social media, collateral, brochures, and merchandise.• Marketing Planning and Budgeting: Develop the annual marketing plan and budget, including social media, road shows, events, and promotions.• Team Hiring and Training: Recruit, hire, and train the marketing and design team to ensure effective strategy execution.• Event Management and Collaborations: Organize and manage events, collaborations, and sponsorships like the Grand Launching Event and Stylo Fashion Event.• Marketing Campaigns and Advertising: Design and implement marketing campaigns for social media and traditional advertising to ensure brand consistency.• Social Media Management: Oversee the company's social media presence, ensuring a consistent and cohesive brand message.Achievement:• Successfully organized the launch event for the new Jeep showroom in Glenmarie, attracting nearly 800 attendees, including VIPs and Jeep Wrangler enthusiasts.

Kuala Lumpur, Malaysia

Key Responsibilities:• Centre Construction and Furnishing: Managed the construction and furnishing of EPIQUE+ to ensure it met luxury standards and adhered to brand aesthetics. • Marketing and Branding Design: Directed the development of marketing materials, such as the website, social media content, collateral, brochures, flyers, and merchandise.• Marketing Strategy and Implementation: Develop and execute marketing strategies to boost brand visibility and attract new members.• Budget Management: Create a yearly marketing plan and budget, ensuring effective allocation of resources.• Team Hiring and Training: Recruit, hire, and train management and sales staff to ensure top-notch service and operational efficiency.• Social Media Strategy: Develop a social media strategy to enhance the centre's online presence and engagement.• Advertising Campaigns: Create and manage advertising campaigns on social media to drive membership and promote the fitness centre.• Event Management: Organize events, collaborate with sports brands, and form relevant partnerships to boost visibility and customer engagement.Achievements:• 2019 - Branding & Marketing Manager, EPIQUE GYM: Directed the gym's construction and launch, including team recruitment, brand identity design, SOP development, and social media management. Coordinated the gym's opening events and collaborated with major brands like Lululemon, Under Armor, Adidas, and Molten Brown.

Kuala Lumpur, Malaysia

Key Responsibilities:• Project Development: Oversee the planning and development of a live-streaming mobile app tailored to the Indonesian market.• Event Coordination: Plan and organize events to be featured on the platform, collaborating with stakeholders for smooth execution.• Media Relations: Work with advertising and media partners to arrange press coverage and boost the app's visibility.• Social Media Management: Manage the app's social media presence across platforms like Facebook, Instagram, and LINE, ensuring consistent branding.• Advertising & Promotions: Develop and maintain advertising budgets for social media campaigns to maximize reach and engagement.• Cross-Functional Collaboration: Coordinate with developers, designers, and marketing teams to ensure the app's success and continuous improvement.Achievements:• 2017 - Business Development Manager, 2Blive Mobile App (Jakarta): Partnered with top Indonesian music labels to feature artists like Afghan, Rossa, and Maudy Ayunda. Recruited over 1,000 talents for the live-streaming app and led the marketing team in creating social media content. Monitored live content to ensure quality.

Kuala Lumpur, Malaysia

Key Responsibilities:• Sales and Marketing Strategy: Craft and execute strategies for promoting three properties in line with company objectives and market trends.• Collaboration with Real Estate Agents: Partner with local and international agents to attract buyers or renters.• Trade Shows and Exhibitions: Coordinate trade shows and exhibitions to boost property visibility and generate leads.• Team Development: Train and motivate the sales and marketing team to ensure high performance.• Corporate Sales Management: Led corporate sales for three resorts, Ombak Villa Langkawi, Langkawi Island Resort & Kuala Melaka Inn targeting business clients for bookings and events.• Performance Reporting: Track sales performance, analyze marketing metrics, report to senior management, and suggest enhancements.

Damansara, Selangor, Malaysia

Key Responsibilities:• Corporate Sales Management: Oversee corporate sales for three resorts, targeting business clients for bookings and events.• Event Planning: Organize corporate events such as team-building activities, seminars, and gala dinners.• Marketing and Exposure: Promote the resorts through calls, emails, faxes, and social media, working with the marketing team to ensure consistent branding.• Team Collaboration: Coordinate with resort operations and event management teams for seamless execution of corporate bookings and events.• Sales Reporting: Monitor sales performance, maintain booking records, and prepare reports for senior management.

Key Responsibilities:• Advertising Management: Manage advertising campaigns across various media channels, ensuring effective planning and execution.• Client Relationships: Build and maintain strong relationships with clients, addressing their needs and ensuring satisfaction.• Collaboration with Creative Teams: Work with creative teams to develop concepts and pitches that meet client expectations and align with brand guidelines.• Campaign Strategy and Execution: Develop and implement advertising strategies, coordinating with internal teams for successful campaign launches.• Sales Support: Support sales efforts by assisting in pitches and creating client presentations for successful proposals.• Reporting and Analysis: Monitor campaign performance, analyze results, and prepare reports with recommendations for clients and internal stakeholders.

Key Responsibilities:• Sales Program Development: Create and implement sales programs for tourism-related activities, focusing on growth and customer engagement.• Corporate Tour Management: Organize and manage corporate tours, ensuring smooth planning and execution.• Daily Operations: Oversee day-to-day operations, including ticket issuance, schedule coordination, and client communications.• Client Liaison: Build and maintain strong client relationships, addressing inquiries and ensuring customer satisfaction.• Staff Supervision: Lead and support a team of tour and ticketing staff, providing guidance and training.• Quality Assurance: Ensure tour operations meet quality and safety standards, taking corrective actions when necessary.

Singapore

Key Responsibilities:• Recruitment and Interviewing: Conduct interviews to assess candidates' suitability for specific roles.• Candidate Training: Provide motivation and grooming training to prepare candidates for employment.• Client Relationship Management: Build and maintain strong relationships with clients to ensure satisfaction.• Sales Support: Collaborate with the sales team to understand client needs and support business development.• Reporting and Documentation: Keep accurate records of candidate sourcing, interviews, and client interactions, and prepare recruitment reports for internal and client use.

Key Responsibilities:• Execute market research and survey for local radio station to find the market segment and music preference for each area.

Bachelor Of Business, Marketing And Human Resource Management, A

Activities and Societies: Hockey,Tennis, Swimming, Badminton, Golf Sailing and Scuba Diving.

A Levels, Business/Corporate Communications

Activities and Societies: Hockey Swimming Tennis Golf