Nina Seirup Email & Phone Number

Aarhus, Dk

Næstformand i bestyrelsen.

Juelsminde, Middle Jutland, Denmark

Member of the boardPart of the hiring committee of the new museum leaderIn collaboration with the chairman of the board devise contractNegotiations with Dansk MagisterforeningEconomic what-if analyses

Skanderborg, Middle Jutland, Denmark

Den 25. januar 2021 indgik Regeringen og V, RV, SF og LA aftale om erstatning til minkavlerne berørt af COVID-19. Når erstatningen for den enkelte minkavler er endeligt fastlagt, skal produktionsanlæggene efterfølgende nedrives og driftsmateriel mv. skal bortskaffes. Det er besluttet, at Bygningsstyrelsen skal stå for nedrivning og bortskaffelse.Mine opgaver omfatter bl.a. ansvaret for kommunikation om nedrivningsopgaven, herunder at kommunikere præcise og letforståelige besvarelser på henvendelser fra de berørte minkavlere, nedrivningsbranchen, journalister, andre involverede myndigheder og borgere.Opgaverne består bl.a. af:* Udarbejde interessentanalyse* Udarbejde kommunikationsstrategi* Udarbejde kommunikationsplan* Pressesvar til DR, TV2 Nyhederne, Børsen, Fagbladet 3F m.fl.* Presseovervågning * Udarbejde pressestrategi* Web (Umbraco)* LinkedIn * Intern kommunikation

Aarhus, Middle Jutland, Denmark

#PR- Active network of journalists and editors e.g. TV2 News, TV2 Nyhederne, Børsen, Berlingske, Jyllands-Posten, Mandag Morgen, A4 etc. - See selected articles (bottom of the page): https://ballisager.com/presse/ #SOCIAL MEDIA- Responsible for company page on #LinkedIn with +30.000 followers- Growing the number of followers with +5000 persons, despite changing the target group from job seekers to the more demanding (and busy) HR professionals, leaders and managers- Wrote several posts with +30.000 views - Advisor on Employee Advocacy MARKETING - og #EMAIL-MARKETING- Inbound & content marketing- Lead generation via LinkedIn Ads (ensured drop in lead prices from 300 to 160 DKR)- Mapping of digital customer journey including tracking - Email-marketing, lead nurturing and lead scoring via #HubSpot (from March 2022) & Active Campaign- Collaboration with sales in developing offers and relevant content- Increase the number of business critical email subscribers from 1050 in Oct 2020 to 4800 in Aug 2022. Opening rates 35-42% (stats from before IOS-update)Experience with sleeknote, zapier, weply, stripe, ahrefs etc.HOMEPAGE AND WEBINARS- Responsible for ballisager.com (Wordpress)- Coordinator of webinars with +400 signups and approx. 200 participants- Ensure ongoing SEO with multiple organic placements as no. 1 on the most contested search terms ANALYSES AND OTHER COMMUNICATIONS- 2-5000 downloads - #Rekrutteringsanalysen and #Kandidatanalysen - Communicate complex data visually via excel and in text IT-IMPLEMENTATION OF HUBSPOT- Determine requirements specification + testing IT-systems- Implementation incl. determining which data to collect and migrate. Cleanse existing data via #excel- Training and support through webinars, video-guides, manuals etc.- Identify, model and build automatisations in HubSpot to ease workflows, reduce mistakes and save timeLEADERSHIP - Part of the executive management group- Manager for one employee

Aarhus

During a major organizational restructuring, I was entrusted with a new position as Chief Commercial / Communications Officer - it is the first time the museum equally emphasizes sales and communications. LEADERSHIP- Part of C-level leadership, including strategic decisions and budgeting- Leader for +4 employees - Change of internal culture IT-IMPLEMENTATIONS - Implementation of bookingsystem, system for newsletters, webshop and event sales- Using BPMN to map workflows and needs - Negotiations with suppliers and developers- Implementation including workshops, training and supportPR AND FUNDRAISING- National media coverage on TV2 Nyhederne, TVAvisen, dr.dk, P1 og P4 and national news papers- Increased press mentioning from 495 i 2012 til 2529 i 2019 - almost 400%- Fundrasing - I raised more than 15 million DKR - Collaboration with some of Denmark's most influential funds such as Nordea-fonden, Salling Fondene, Aage V. Jensens Naturfond, Innovationsfonden, Spar Nord Fonden, 15. Juni Fonden, Augustinus Fonden and Den Danske Naturfond SOCIAL MEDIA - Wrote on several occasions post with +100.000 views on facebook- Increase number of facebook followers from 1200 to +12.000 followers organically - Community management on facebook (ulveatlas.dk)MARKETING - Campaigns via facebook ads, Instagram and youtube- TV commercials on TV2 Østjylland and TV2 Charlie as well as social media- Outdoor marketing (billboards, busses etc)- Increased the number of email subscribers from 1000 to +5000WEB, COMMUNICATIONS & CREATIVESEditor of the periodical "Natur og Museum"Developed countless communication plans (paid, owned, and earned) for projects and exhibitionsWebmaster The exhibition "Our world" with artist Shane Brox was my ideaEVENTSExhibition openings including with HRH Crown Prince FrederikConcerts with Lasse and MathildeLectures with Ib Michael among others

Aarhus

Responsible for the museum's communications including:PR and press releasesPlanning and executing the museum's marketing strategyDeveloping a new communication strategy Homepage and intranetImplementing a new online booking platformCo-Editor of Natur and Museum FundraisingGetting internal stakeholders on board with new strategy, visual apperance and communication strategyAccomplishments: Within my first year of employment, the museum succeeded in breaking the museum's all time visitor record during the autumn holiday with a 32% increase. This was despite the museum opening of Moesgaard Museum, Den Gamle By's 1974-town and the new hothouses in the Botanical Gardens.The museum also broke its All-time visitor record the first three years I worked thereI negotiated the museum's first ever sponsor- and media partnership with the most influential and popular newspaper in Jutland (Jyllandsposten)I was asked help with a fundraising prospect for the Nordea Fundation where the team and I managed to raise 15 million DKK for "The Taste of Aarhus".

Randers Area, Denmark

Planning and executing marketing initiatives for the Danish, Norwegian, Russian, British and German markets including media planning and advertizing on- and offline. Streamlining the graphic appearance in VisitRanders's print materialsInternal PR towards partners, tourist attractions and politicians External PR in the form of press releases and press visitsResponsible for the structurering, development and design of a brand new websiteIn charge of print materials, including catalogues, annual reports, flyers, brochures, ads etc. Member of a task force under Randers Municipality working on the development of a quarterly report of the area's key figures and statisticsResponsible for the development of trade showsResponsible for CRM Responsible for social media and SEM. Mainly facebook, Google Adwords and Google Display NetworkWriting newslettersCoordinator at VisitGudenaa, including markting on- and offline, development of TV commercial and SEM

Aarhus

Aarhus

Advising professors and program coordinators on communication relating to the programs, including development of websites, print materials and advertizing. Marketing 10 master programs with a total budget of more than 2,500,000 DKRSupervising two student employeesDeveloping communication strategies for two new master programs including branding strategies within the overall design guidelines Coordinating production of catalogues, brochures and ads in collaboration with external and internal graphic designersWebmaster of AU Executive webpageHandling Google AdWords, SEO and Google AnalyticsDesigning a new facebook page for Full-Time MBAWriting texts to articles, web and brochuresDeveloping powerpoints about the international MBA-program for the Indian and Chinese markets Mail excerp from professor John P. Ulhøi: “You have demonstrated a high level of involvement and will to collaborate which has made collaboration a true pleasure" Mail excerp from associate professor Dennis Ramsdahl Jensen: “... the board of study is very pleased with your professional commitment to market the program"

•Developing and implementing marketing strategies for print and web-advertizing, including Google Adwords and facebook adds•Supervising three employees as well as interns•Overseeing the marketing budget•Researching and executing new initiatives on the homepage (e-books, videos, etc)•Devising and implementing social media strategies (facebook, youtube)•Writing texts for ads, brochures, Direct Mail and radio spots•Developing questionnaires•In charge of Direct Mailings through Access-database•Managing and researching Den Gamle Bys online presence on external website such as Google maps and wikipedia•Presenting Den Gamle By to national and international journalists, including participating in Aarhus TV. Please see the following link (in Danish) www.youtube.com/watch?v=fPcnPx69nWQ

Language International is a search engine for language courses•Improving SEO •Conducted business analyses, including determining most popular search terms and adjusting company offerings to the findings• Blogging and writing press releases•Performed commission negotiation with new partner schools, mostly in Spain and France•Collected school and area information for website and coordinated with data-entry team• Completed analysis of school data to ensure all details on the website were correct

Master in Liberal Arts (Management), Harvard Extension School, Cambridge, USA

The internationally acclaimed open air museum Den Gamle By (The Old Town) in Denmark is currently working on the largest expansion in Danish museum history. The museum is reconstructing a full-scale 20th century town district which will portray everyday life in 1927 and 1974 through shops, homes, and workshops. The first part of the expansion will open in stages from 2009 to 2012 and is budgeted to cost $40.000.000.Resposibilities included:• Provided high-quality and independent research in libraries, museums, archives and electronic databases. • Converted historical research into plans for accurate full-scale reconstructions in The Modern Town• Budgeted and invited offers on The Modern Town project• Took up collections, including registration and packeting for storage• Supervised two interns• Provided meticulous attention to details and extensive documentation of work• Communicating research results both in writing and on television• Wrote grant applications• My research generated more than $2,000,000 in research grants for the museum• From letter of reference:”Nina has a particular fine sense of systematism and thoroughness. She always has a very positive attitude (...) With her, every workplace will have a dedicated, obliging, independent and socially minded employee."

Aarhus

Den Gamle By (The Old Town) is an internationally acclaimed open air museum with 3 stars in Guide Michelin and more than 350,000 visitors every year, making it one of the top-ten museums in Denmark. Responsibilities included:• Executed and coordinated all marketing campaigns in collaboration with graphic designer, mostly in print media• Supervised two employees and interns• Prioritized and organized all responsibilities of the marketing department• Provided extensive writing, editing and proofreading in Danish and English. Attention to details• Planned and executed special theme days with external partners• Planned and executed large sales campaigns twice a year in Denmark and internationally through use of Access distribution database• Got the idea for (and coordinated) the Christmas TV-commercial that ran from 2007-2013• Managed tight deadlines and followed through on projects• Strong collaboration with other departments when preparing campaigns or events• Reorganized and improved work procedures with invention of comprehensible overview of deadlinesNegotiated terms, conditions and prices with external collaboration partners including several hotels and transportation companies

Researcher at The Modern Town, the $40.000.000 expansion of the Danish open air museum, Den Gamle By (The Old Town).Responsibilities included:Extensive research in archives, electronic databases and libraries to establish the appearance of Danish town scapes 1927. Both photos, instructions and measurements were prioritized.Extensive documentation of work and the sources used.

Lecturer in Danish royal history.Lecture presentation: "Let me tell you a story of impressive corteges of carriages, Danish flags moving in the breeze, glorious triumphal arches and jubilant crowds; however it is also a story of riots and warring fractions within a nation. It is a story that begins in the Middle Ages and continues today in the Queen’s summer travels. The study of royal travels works like a magnifying glass, revealing how we and the monarchy have evolved. It is a story of the transformation of Denmark from absolutism to democracy, from agriculture to industry, and from our origins as a nation to the multicultural society of today. Royal travels are the essential reason, why Denmark is still a monarchy with a popular royal family."In my lectures, I focus on the development of the public opinion of the Danish monarchy from 1700s to today through the royal travels and royal staging of power. My lectures are always aimed at the town I am lecturing in with local photos and examples when possible. I also use sound and video in the lectures to ensure and enlightening and entertaining exposition of the Danish monarchy.I have lectured at:Aalborg University Extension 2008Aarhus University Extension 2008Fredericia University Extension 2010Historisk Foredragsforening Odense, Syddansk University 2011Randers Amts Historiske Selskab 2014Historical Seminar at Aarhus University 2007Professional Seminar, Den Gamle By, Aarhus 2008See my master's thesis from 2006 at: http://byhistorie.dk/bibliografi/digitale_udgivelser.aspxand my article about the development of public opinion of the Danish Monarchy from 2007:http://www.hum.au.dk/cek/kontur/pdf/kontur_15/nina_seirup.pdf

• Conducted guided tours, provided historical information and learning as a Living History role player, served customers in historical shops and ticket sale. Highest level of customer service• After 1½ year, promoted to the day-to-day manager of the ticket office, managing front line employees, responsible for daily turnovers of up to $200,000 and all museum alarms. Problem solver and highest level of customer service.I began as a role player in the museum's Living History, where I mostly interpreted Jensine, the maid in the Merchant's home anno 1864. I cooked and cleaned in an oldfashioned way in order to communicate the history of the Danish-German 1864 war, the typical life of a servant i the 1800s, and general facts about Den Gamle By to the museum's visitors. In the summer of 2004, I was chosen to meet the Danish Crown Prince and the Crown Princess during their official visit.From the spring 2005 I became "A-vagt", where I had responsibility for alarms during the weekends and after normal hours, collecting keys and daily turnover, finding replacements if anyone called in sick, solving any problems that might occur and a general responsibilty for every thing running smoothly in the visitors' department when on duty.

Master Of Liberal Arts, Concentration:General Management

Ma, History

"Sidefag", English

Exchange Student, English And History

Ba, History

Activities and Societies: Fagudvalget 2000-2003:President 2001-2002 (Association for history students), Studienævnet 2002-2003.

High School Diploma, General Studies, 10,7

Lower Secondary School, Primary School

Public Relations/Image Management, 12

Journalistik for kommunikatører - 10 ECTS