Nina Seirup

Nina Seirup Email and Phone Number

Chefkonsulent - Presse og Kommunikation @ Bygningsstyrelsen
Aarhus, DK
Nina Seirup's Location
Aarhus Municipality, Central Denmark Region, Denmark, Denmark
Nina Seirup's Contact Details

Nina Seirup personal email

About Nina Seirup

Efficient and experienced communications professional with strong people skills and international outlook. Extensive experience in B2C and B2B marketing, social media (paid and owned), PR, SEM, SEO, print and web with more than 10+ years of experience of coordinating and managing colleagues and employees. I love optimizing processes and I have over the years implemented several business critical IT-systems. I have experience in automations for marketing and end users. I enjoy working in ambitious organizations where I can utilize my strong strategic and analytical skills, managerial expertise and natural ability for structure. I enjoy the cross fire between the creative and visual communication and stringent focus on correct and engaging content - thinking across platforms to ensure maximum visibility and impact. COMMUNICATION EXPERIENCE * Developing marketing strategies including devising marketing plans for the Danish, German, Norwegian, British and Russian markets. * Responsible for budgets for up to 5 million DKR* Experienced Social Media manager, including community management - primarily on facebook and LinkedIn (+30.000 followers) * Driving succesfull PR strategies with extensive coverage in national media coverage as the result (DR, TV2 News, Børsen, Jyllands-Posten, Berlingske etc) * Social media marketing - mostly Facebook, LinkedIn and youtube* Email marketing including being responsible for Active Campaign and HubSpot * Hiring and managing employees * Coordinating every variant of print materials such as brochures and catalogues (+100 pages) * Webmaster and development of landingpages * Writing and proofreading in Danish and English * Fundraising (raised more than DKK 26.000.000) * Editor of scientific journal (Natur og Museum) * Search Engine Optimization (SEO) * Google Adwords (SEM) * Planning and coordinating trade shows displaysPROCES-OPTIMIZATION AND IT-IMPLEMENTATION- Determining needs via BPNM + mapping stakeholders, agendas, internal IT-levels and other barriers- Defining requirements specifications - Compare and testing it-systems- Dialogue and negotiations with developers - Implementation incl. determining which data to collect and move. - Migrate and cleanse via excel- Training and support via webinars, video-guides, manuals etc.- Identify, model and build automations in HubSpot to ease workflows, minimize mistakes and save timeEDUCATION* Master’s degree in Management 2010 from Harvard Extension School, USA * Master’s degree in History and English 2006 from Aarhus University, Denmark.

Nina Seirup's Current Company Details
Bygningsstyrelsen

Bygningsstyrelsen

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Chefkonsulent - Presse og Kommunikation
Aarhus, DK
Website:
bygst.dk
Employees:
383
Nina Seirup Work Experience Details
  • Bygningsstyrelsen
    Chefkonsulent - Presse Og Kommunikation
    Bygningsstyrelsen
    Aarhus, Dk
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  • Glud Museum
    Bestyrelsesnæstformand
    Glud Museum May 2023 - Present
    Næstformand i bestyrelsen.
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  • Glud Museum
    Bestyrelsesmedlem Glud Museum
    Glud Museum May 2022 - May 2023
    Juelsminde, Middle Jutland, Denmark
    Member of the boardPart of the hiring committee of the new museum leaderIn collaboration with the chairman of the board devise contractNegotiations with Dansk MagisterforeningEconomic what-if analyses
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  • Bygningsstyrelsen
    Specialkonsulent - Presse Og Kommunikation
    Bygningsstyrelsen Nov 2022 - Present
    Skanderborg, Middle Jutland, Denmark
    Den 25. januar 2021 indgik Regeringen og V, RV, SF og LA aftale om erstatning til minkavlerne berørt af COVID-19. Når erstatningen for den enkelte minkavler er endeligt fastlagt, skal produktionsanlæggene efterfølgende nedrives og driftsmateriel mv. skal bortskaffes. Det er besluttet, at Bygningsstyrelsen skal stå for nedrivning og bortskaffelse.Mine opgaver omfatter bl.a. ansvaret for kommunikation om nedrivningsopgaven, herunder at kommunikere præcise og letforståelige besvarelser på henvendelser fra de berørte minkavlere, nedrivningsbranchen, journalister, andre involverede myndigheder og borgere.Opgaverne består bl.a. af:* Udarbejde interessentanalyse* Udarbejde kommunikationsstrategi* Udarbejde kommunikationsplan* Pressesvar til DR, TV2 Nyhederne, Børsen, Fagbladet 3F m.fl.* Presseovervågning * Udarbejde pressestrategi* Web (Umbraco)* LinkedIn * Intern kommunikation
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  • Konsulenthuset Ballisager A/S
    Head Of Marketing Communications
    Konsulenthuset Ballisager A/S Oct 2020 - Nov 2022
    Aarhus, Middle Jutland, Denmark
    #PR- Active network of journalists and editors e.g. TV2 News, TV2 Nyhederne, Børsen, Berlingske, Jyllands-Posten, Mandag Morgen, A4 etc. - See selected articles (bottom of the page): https://ballisager.com/presse/ #SOCIAL MEDIA- Responsible for company page on #LinkedIn with +30.000 followers- Growing the number of followers with +5000 persons, despite changing the target group from job seekers to the more demanding (and busy) HR professionals, leaders and managers- Wrote several posts with +30.000 views - Advisor on Employee Advocacy MARKETING - og #EMAIL-MARKETING- Inbound & content marketing- Lead generation via LinkedIn Ads (ensured drop in lead prices from 300 to 160 DKR)- Mapping of digital customer journey including tracking - Email-marketing, lead nurturing and lead scoring via #HubSpot (from March 2022) & Active Campaign- Collaboration with sales in developing offers and relevant content- Increase the number of business critical email subscribers from 1050 in Oct 2020 to 4800 in Aug 2022. Opening rates 35-42% (stats from before IOS-update)Experience with sleeknote, zapier, weply, stripe, ahrefs etc.HOMEPAGE AND WEBINARS- Responsible for ballisager.com (Wordpress)- Coordinator of webinars with +400 signups and approx. 200 participants- Ensure ongoing SEO with multiple organic placements as no. 1 on the most contested search terms ANALYSES AND OTHER COMMUNICATIONS- 2-5000 downloads - #Rekrutteringsanalysen and #Kandidatanalysen - Communicate complex data visually via excel and in text IT-IMPLEMENTATION OF HUBSPOT- Determine requirements specification + testing IT-systems- Implementation incl. determining which data to collect and migrate. Cleanse existing data via #excel- Training and support through webinars, video-guides, manuals etc.- Identify, model and build automatisations in HubSpot to ease workflows, reduce mistakes and save timeLEADERSHIP - Part of the executive management group- Manager for one employee
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  • Naturhistorisk Museum Aarhus
    Cco
    Naturhistorisk Museum Aarhus Apr 2017 - Oct 2020
    Aarhus
    During a major organizational restructuring, I was entrusted with a new position as Chief Commercial / Communications Officer - it is the first time the museum equally emphasizes sales and communications. LEADERSHIP- Part of C-level leadership, including strategic decisions and budgeting- Leader for +4 employees - Change of internal culture IT-IMPLEMENTATIONS - Implementation of bookingsystem, system for newsletters, webshop and event sales- Using BPMN to map workflows and needs - Negotiations with suppliers and developers- Implementation including workshops, training and supportPR AND FUNDRAISING- National media coverage on TV2 Nyhederne, TVAvisen, dr.dk, P1 og P4 and national news papers- Increased press mentioning from 495 i 2012 til 2529 i 2019 - almost 400%- Fundrasing - I raised more than 15 million DKR - Collaboration with some of Denmark's most influential funds such as Nordea-fonden, Salling Fondene, Aage V. Jensens Naturfond, Innovationsfonden, Spar Nord Fonden, 15. Juni Fonden, Augustinus Fonden and Den Danske Naturfond SOCIAL MEDIA - Wrote on several occasions post with +100.000 views on facebook- Increase number of facebook followers from 1200 to +12.000 followers organically - Community management on facebook (ulveatlas.dk)MARKETING - Campaigns via facebook ads, Instagram and youtube- TV commercials on TV2 Østjylland and TV2 Charlie as well as social media- Outdoor marketing (billboards, busses etc)- Increased the number of email subscribers from 1000 to +5000WEB, COMMUNICATIONS & CREATIVESEditor of the periodical "Natur og Museum"Developed countless communication plans (paid, owned, and earned) for projects and exhibitionsWebmaster The exhibition "Our world" with artist Shane Brox was my ideaEVENTSExhibition openings including with HRH Crown Prince FrederikConcerts with Lasse and MathildeLectures with Ib Michael among others
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  • Naturhistorisk Museum Aarhus
    Head Of Pr And Communication
    Naturhistorisk Museum Aarhus Apr 2014 - Oct 2020
    Aarhus
    Responsible for the museum's communications including:PR and press releasesPlanning and executing the museum's marketing strategyDeveloping a new communication strategy Homepage and intranetImplementing a new online booking platformCo-Editor of Natur and Museum FundraisingGetting internal stakeholders on board with new strategy, visual apperance and communication strategyAccomplishments: Within my first year of employment, the museum succeeded in breaking the museum's all time visitor record during the autumn holiday with a 32% increase. This was despite the museum opening of Moesgaard Museum, Den Gamle By's 1974-town and the new hothouses in the Botanical Gardens.The museum also broke its All-time visitor record the first three years I worked thereI negotiated the museum's first ever sponsor- and media partnership with the most influential and popular newspaper in Jutland (Jyllandsposten)I was asked help with a fundraising prospect for the Nordea Fundation where the team and I managed to raise 15 million DKK for "The Taste of Aarhus".
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  • Visitranders
    Marketing Coordinator
    Visitranders Oct 2012 - Mar 2014
    Randers Area, Denmark
    Planning and executing marketing initiatives for the Danish, Norwegian, Russian, British and German markets including media planning and advertizing on- and offline. Streamlining the graphic appearance in VisitRanders's print materialsInternal PR towards partners, tourist attractions and politicians External PR in the form of press releases and press visitsResponsible for the structurering, development and design of a brand new websiteIn charge of print materials, including catalogues, annual reports, flyers, brochures, ads etc. Member of a task force under Randers Municipality working on the development of a quarterly report of the area's key figures and statisticsResponsible for the development of trade showsResponsible for CRM Responsible for social media and SEM. Mainly facebook, Google Adwords and Google Display NetworkWriting newslettersCoordinator at VisitGudenaa, including markting on- and offline, development of TV commercial and SEM
  • .
    Maternity Leave
    . Feb 2012 - Oct 2012
    Aarhus
  • Aarhus University, Business And Social Sciences, Au Executive
    Marketing Coordinator
    Aarhus University, Business And Social Sciences, Au Executive Jul 2011 - May 2012
    Aarhus
    Advising professors and program coordinators on communication relating to the programs, including development of websites, print materials and advertizing. Marketing 10 master programs with a total budget of more than 2,500,000 DKRSupervising two student employeesDeveloping communication strategies for two new master programs including branding strategies within the overall design guidelines Coordinating production of catalogues, brochures and ads in collaboration with external and internal graphic designersWebmaster of AU Executive webpageHandling Google AdWords, SEO and Google AnalyticsDesigning a new facebook page for Full-Time MBAWriting texts to articles, web and brochuresDeveloping powerpoints about the international MBA-program for the Indian and Chinese markets Mail excerp from professor John P. Ulhøi: “You have demonstrated a high level of involvement and will to collaborate which has made collaboration a true pleasure" Mail excerp from associate professor Dennis Ramsdahl Jensen: “... the board of study is very pleased with your professional commitment to market the program"
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  • Den Gamle By
    Marketing Coordinator
    Den Gamle By Sep 2010 - Aug 2011
    •Developing and implementing marketing strategies for print and web-advertizing, including Google Adwords and facebook adds•Supervising three employees as well as interns•Overseeing the marketing budget•Researching and executing new initiatives on the homepage (e-books, videos, etc)•Devising and implementing social media strategies (facebook, youtube)•Writing texts for ads, brochures, Direct Mail and radio spots•Developing questionnaires•In charge of Direct Mailings through Access-database•Managing and researching Den Gamle Bys online presence on external website such as Google maps and wikipedia•Presenting Den Gamle By to national and international journalists, including participating in Aarhus TV. Please see the following link (in Danish) www.youtube.com/watch?v=fPcnPx69nWQ
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  • Language International
    Marketing Intern
    Language International Mar 2010 - Sep 2010
    Language International is a search engine for language courses•Improving SEO •Conducted business analyses, including determining most popular search terms and adjusting company offerings to the findings• Blogging and writing press releases•Performed commission negotiation with new partner schools, mostly in Spain and France•Collected school and area information for website and coordinated with data-entry team• Completed analysis of school data to ensure all details on the website were correct
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  • Harvard University
    Full-Time Student
    Harvard University Jan 2009 - Jan 2010
    Master in Liberal Arts (Management), Harvard Extension School, Cambridge, USA
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  • Den Gamle By
    Reseacher
    Den Gamle By Jan 2008 - Jan 2009
    The internationally acclaimed open air museum Den Gamle By (The Old Town) in Denmark is currently working on the largest expansion in Danish museum history. The museum is reconstructing a full-scale 20th century town district which will portray everyday life in 1927 and 1974 through shops, homes, and workshops. The first part of the expansion will open in stages from 2009 to 2012 and is budgeted to cost $40.000.000.Resposibilities included:• Provided high-quality and independent research in libraries, museums, archives and electronic databases. • Converted historical research into plans for accurate full-scale reconstructions in The Modern Town• Budgeted and invited offers on The Modern Town project• Took up collections, including registration and packeting for storage• Supervised two interns• Provided meticulous attention to details and extensive documentation of work• Communicating research results both in writing and on television• Wrote grant applications• My research generated more than $2,000,000 in research grants for the museum• From letter of reference:”Nina has a particular fine sense of systematism and thoroughness. She always has a very positive attitude (...) With her, every workplace will have a dedicated, obliging, independent and socially minded employee."
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  • Den Gamle By
    Marketing Coordinator
    Den Gamle By Mar 2007 - Jan 2008
    Aarhus
    Den Gamle By (The Old Town) is an internationally acclaimed open air museum with 3 stars in Guide Michelin and more than 350,000 visitors every year, making it one of the top-ten museums in Denmark. Responsibilities included:• Executed and coordinated all marketing campaigns in collaboration with graphic designer, mostly in print media• Supervised two employees and interns• Prioritized and organized all responsibilities of the marketing department• Provided extensive writing, editing and proofreading in Danish and English. Attention to details• Planned and executed special theme days with external partners• Planned and executed large sales campaigns twice a year in Denmark and internationally through use of Access distribution database• Got the idea for (and coordinated) the Christmas TV-commercial that ran from 2007-2013• Managed tight deadlines and followed through on projects• Strong collaboration with other departments when preparing campaigns or events• Reorganized and improved work procedures with invention of comprehensible overview of deadlinesNegotiated terms, conditions and prices with external collaboration partners including several hotels and transportation companies
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  • Den Gamle By
    Project Employee
    Den Gamle By Jan 2007 - Feb 2007
    Researcher at The Modern Town, the $40.000.000 expansion of the Danish open air museum, Den Gamle By (The Old Town).Responsibilities included:Extensive research in archives, electronic databases and libraries to establish the appearance of Danish town scapes 1927. Both photos, instructions and measurements were prioritized.Extensive documentation of work and the sources used.
  • Lecturer
    "Folkeuniversitetet" (University Extension, Denmark) Mar 2007 - Jun 2008
    Lecturer in Danish royal history.Lecture presentation: "Let me tell you a story of impressive corteges of carriages, Danish flags moving in the breeze, glorious triumphal arches and jubilant crowds; however it is also a story of riots and warring fractions within a nation. It is a story that begins in the Middle Ages and continues today in the Queen’s summer travels. The study of royal travels works like a magnifying glass, revealing how we and the monarchy have evolved. It is a story of the transformation of Denmark from absolutism to democracy, from agriculture to industry, and from our origins as a nation to the multicultural society of today. Royal travels are the essential reason, why Denmark is still a monarchy with a popular royal family."In my lectures, I focus on the development of the public opinion of the Danish monarchy from 1700s to today through the royal travels and royal staging of power. My lectures are always aimed at the town I am lecturing in with local photos and examples when possible. I also use sound and video in the lectures to ensure and enlightening and entertaining exposition of the Danish monarchy.I have lectured at:Aalborg University Extension 2008Aarhus University Extension 2008Fredericia University Extension 2010Historisk Foredragsforening Odense, Syddansk University 2011Randers Amts Historiske Selskab 2014Historical Seminar at Aarhus University 2007Professional Seminar, Den Gamle By, Aarhus 2008See my master's thesis from 2006 at: http://byhistorie.dk/bibliografi/digitale_udgivelser.aspxand my article about the development of public opinion of the Danish Monarchy from 2007:http://www.hum.au.dk/cek/kontur/pdf/kontur_15/nina_seirup.pdf
  • Den Gamle By (The Old Town - Danish Open Air Museum)
    Day-To-Day Manager Of The Ticket Office, Living History Role Player, Guide. Student Employee.
    Den Gamle By (The Old Town - Danish Open Air Museum) Apr 2003 - Dec 2006
    • Conducted guided tours, provided historical information and learning as a Living History role player, served customers in historical shops and ticket sale. Highest level of customer service• After 1½ year, promoted to the day-to-day manager of the ticket office, managing front line employees, responsible for daily turnovers of up to $200,000 and all museum alarms. Problem solver and highest level of customer service.I began as a role player in the museum's Living History, where I mostly interpreted Jensine, the maid in the Merchant's home anno 1864. I cooked and cleaned in an oldfashioned way in order to communicate the history of the Danish-German 1864 war, the typical life of a servant i the 1800s, and general facts about Den Gamle By to the museum's visitors. In the summer of 2004, I was chosen to meet the Danish Crown Prince and the Crown Princess during their official visit.From the spring 2005 I became "A-vagt", where I had responsibility for alarms during the weekends and after normal hours, collecting keys and daily turnover, finding replacements if anyone called in sick, solving any problems that might occur and a general responsibilty for every thing running smoothly in the visitors' department when on duty.

Nina Seirup Skills

Strategic Communications Social Media Public Relations Marketing Communications Social Media Marketing Corporate Communications Press Releases Editing Newsletters Seo History Marketing Strategy Research Marketing Project Coordination Project Management Facebook Online Marketing Advertising Museums B2b Google Adwords Event Management Writing Business Strategy Analysis Problem Solving Fundraising English Public Speaking Strategic Planning German Social Networking Team Leadership Budgeting Proofreading Translation Online Advertising Communications Planning Proposal Writing Digital Media Web Content Management Internal Communications Management Google Analytics Strategy Content Management Systems

Nina Seirup Education Details

Frequently Asked Questions about Nina Seirup

What company does Nina Seirup work for?

Nina Seirup works for Bygningsstyrelsen

What is Nina Seirup's role at the current company?

Nina Seirup's current role is Chefkonsulent - Presse og Kommunikation.

What is Nina Seirup's email address?

Nina Seirup's email address is ni****@****ail.com

What schools did Nina Seirup attend?

Nina Seirup attended Harvard University, Aarhus University, Aarhus University, Oxford Brookes University, Aarhus University, Fredericia Gymnasium Og Hf-Kursus, Taulov Centralskole, Danmarks Medie- Og Journalisthøjskole.

What are some of Nina Seirup's interests?

Nina Seirup has interest in History And Current Affairs, Biographies, Environment, Education, Traveling And Sailing, Science And Technology, Great Movies, Family And Friends, Arts And Culture, Museums And Historical Places.

What skills is Nina Seirup known for?

Nina Seirup has skills like Strategic Communications, Social Media, Public Relations, Marketing Communications, Social Media Marketing, Corporate Communications, Press Releases, Editing, Newsletters, Seo, History, Marketing Strategy.

Who are Nina Seirup's colleagues?

Nina Seirup's colleagues are Michael Teilmann, Sofie Holm Binger, Matilde Kruse, Katharina Nyborg, Thea Bang-Nielsen, Søren Riis Mikkelsen, Martha Bech Diederichsen.

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