Nina Stanfield Email & Phone Number

Birmingham, Gb

Leading a team delivering marketing insights across our competitors, clients and markets, and performance analysis of our marketing activity. Working with marketing and business leaders to provide actionable insights and recommendations to drive strategic marketing decisions and integrate market and competitor insights into business decision-making processes.

Birmingham, England, United Kingdom

Leading the Marketing Insights team which covers all aspects of client, market and marketing insight, using market and client insights to inform marketing planning processes and broader firmwide initiatives.Flagship work for the team includes brand research, personas and the client insight programme to monitor client sentiment. Chairing firmwide Client Experience (CX) group to develop and implement initiatives.Leading people initiatives within vibrant and growing Marketing team.

Birmingham, England, United Kingdom

Heading up newly-formed Marketing Insights team covering all aspects of client, market and marketing insights to inform Marketing planning, the wider team and business areas.Key projects include brand research, personas and the client insight programme to monitor client sentiment.

Bromsgrove, England, United Kingdom

Managing all aspects of client feedback within Barnett Waddingham. Developing client listening programme and evolving to an independent approach to broader client feedback.

Bromsgrove, United Kingdom

Managing a key development of CRM functionality within the existing business management systems. Responsible for data strategy, growing relevant data for marketing and business development purposes. Founded in 1989, Barnett Waddingham has grown to become the UKs largest indpendent provider of actuarial, administration and consultancy services. The firm numbers over 700 – with 62 partners and 76 associates in 7 offices.

Nr Bromgsrove, Worcestershire, Uk

(Formerly Otto Waste Solutions Ltd)Scoping, implementing and managing Sage CRM resulting in a step change within the sales teams;Establishing and maintaining relationships with nominated key accounts;Managing team of up to 5 Area Sales Managers and sales revenue of £20m;Coordinating the preparation of public tenders including for framework agreements;Compiling annual sales budget and monthly sales forecasts;Coordinating all marketing communication activities.

Responsible for all marketing communication activity for Otto and HN Logisitic Systems (since sold to Dennis Eagle). From September 2006 onwards also oversaw and coordinationed communications across the Otto brand across Europe.

Worked in various sales and marketing positions (Key Account Manager, Product Manager) with main focus from 2003 onwards on developing and implementing strategic marketing plans for both European and Global application markets.

Had responsibility to maintain sales at 40+ direct accounts and develop new customers to achieve sales over budget (markets included household, personal care, pharmaceutical, and other industrial). Started on management training programme and took this position in Jan 1998.

Mba, International Business, Distinction

Modular course undertaken whilst working full time.

Llb, Law And German, 2:1

Combined study at the University of Liverpool and Westfälisches-Wilhelms University, Münster, Germany.

Education record