- Created and managed the website, Facebook Page and Instagram - Generated business through Facebook and Instagram ad campaigns- Created digital marketing materials and campaigns for sale horses- Oversaw care of horses, managed lesson schedule and vet records- Managed industry-specific advertising platforms and relationships

- Directed global marketing strategies and campaigns for business units - Developed and managed all aspects of a multi-million dollar marketingbudget- Executed targeted marketing strategies and campaigns, resulting in over400% growth in sales in one year- Led the company’s first diagnostic product marketing strategy, whichgenerated positive global media coverage, brand partnerships and sales - Managed all media buying and relationships with media partners,ensuring an advertising presence across all life science publications- Executed countless review generation campaigns, winning Zymo moreproduct quality awards than any other life sciences company- Hired, developed and mentored marketing talent for each business unit - Led the analysis and reporting of marketing results and sales for eachbusiness unit to key stakeholders

- Managed SEO and increased organic search traffic by 25%- Led redesign of a new website, resulting in a 45% increase in revenue- Built automated email drip campaigns that drove sales from website triggers and personalized follow up communications from trade shows- Created and managed advanced email segmentation, which helped generate and maintain an average open rate of 30%- Built, optimized and managed all Google Ads campaigns- Led ‘Give Back to Science’ campaign, aimed at providing tools, resources, and opportunities to scientists in developing countries

- Created, designed and implemented email marketing campaigns- Acted as executive producer on social media video shoots- Advised clients’ social media brand strategy and identity- Rebranded nutraceutical products - Worked closely with digital agencies to ensure specifications were met and brand identity was consistent - Performed extensive market, product and demographic research- Designed and helped write eBooks to support various campaigns- Created company website and logo

- Implemented clients’ web, SEO, SEM and social media strategies- Wrote SEO articles for various clients - Conducted research and ran analytics on social media campaigns- Increased engagement on social media platforms - Wrote communication pieces such as eNewsletters - Generated leads through direct marketing campaigns

- Wrote articles for various markets- Put articles on website and optimized them for SEO- Contributed ideas for upcoming issues and web content