• Leading the redesign of a fitness platform, enhancing usability and aesthetics, with goals to achieve significant increases in user engagement and retention.• Directing the full-cycle development of new products to ensure market fit and user interest, from conceptualization to MVP creation.• Establishing and refining processes to enhance business scalability and foster seamless cross-departmental collaboration, thereby streamlining project execution and innovation.• Developing the Launchpoint application to boost business prospecting and effectively showcase our comprehensive core product suite, significantly enhancing our market presence.• Spearheading a cross-functional team in designing and developing a lead generation application, aligning with UX/UI strategies to precisely meet market demands and user needs.•Strategically contributing to business growth by integrating design thinking into corporate strategy, actively participating in strategic planning sessions, and leading UX strategy development initiatives to facilitate innovative product solutions and improve market positioning.

• Successfully lead the UX/UI Design Department for Hybrid Strength Coach product from conception to launch, growing the user base from 0 to ~60,000 while maintaining a 4.7+ star rating.• Spearhead the product design process by collecting business requirements, conducting quantitative and qualitative research, performing competitive feature analysis, building user flows, creating prototypes through Adobe XD, and collaborating with developers to ensure seamless implementation and technical feasibility.• Establish brand guidelines by developing a universal style guide for use across platforms and create and maintain an online marketplace of products for users to purchase and view on the mobile app.• Creating and maintaining an online marketplace of products for users to purchase and view on the mobile app. Collaborating with the marketing department to streamline app launches and create material for social media.• Collaborate with marketing to streamline app launches, create social media materials, and work with Intercom moderators to define user expectations, identify improvements, and report bugs.• Manage communication across departments to streamline project goals and prioritize feature schedules by utilizing project management tools such as JIRA and facilitate daily Standup meetings to ensure deadlines are being met and development resources are being allocated based on customer and business needs

• Collaborated closely with company founders to redefine brand guidelines that align with the company vision.• Assisted design researchers in testing and refining designs, creating high-fidelity prototypes through Adobe XD, building user flows, and working with developers to ensure seamless implementation.• Led the design for a Content Management System by delivering and testing designs and prototypes. Created fully functional Process Flow Diagrams to standardize processes and serve as documentation for developers.

• Used analysis of product designs, business needs, and project goals to design and iterate on new solutions.• Translated research insights into actionable design recommendations, resulting in a user-centered product that helped the restaurant industry during the COVID-19 pandemic• Contributed to the expansion, refinement, and documentation of the design thinking process, including the creation of user flows, site maps, and prototypes.

• Manage end-to-end experiences through service design for the sales team responsible for $3M+ in revenue (2019), collaborating on and executing proposals• Coordinate and execute site visits in collaboration with the Sales Manager and Account Manager to secure project deliverables• Improve team effectiveness by assisting in the training of new employees and working with the Destination Services Manager to enhance departmental structure• Develop and maintain internal resources by receiving, reviewing, and qualifying all incoming vendor information

• Achieved and surpassed yearly sales goal of $2.5M+ by preparing client proposals and confirming contracts in 2018• Managed the logistical development of corporate event sales proposals, including tours and activities, venues, catering, transportation, team building activities, gifting, and more• Negotiated with vendors to ensure client budgets were maintained and developed strategic partnerships with key suppliers

• Successfully planned and executed expositions as Director for two consecutive years, establishing strategic partnerships and implementing effective event marketing strategies• Enhanced marketing efforts, strengthened online presence, and maintained the company website by creating promotional materials, designing the website, regularly updating content, design, and functionality to effectively showcase services and events, enhance user experience, and increase traffic.• Managed logistics for 30+ social events, serving as the primary point of contact. Oversaw venue selection, floor plan design, event timelines, and vendor coordination to ensure seamless execution.

• Assisted in organizing and executing Mary Kay's annual Seminar hosting 30,000+ attendees, including leading day-of event registration and providing support for various event activities• Coordinated logistics for the company's Leadership Conference in Georgia and Career Conference across 30 cities nationwide, including venue selection, vendor management, and transportation arrangements• Compiled and proofed company information for the Mary Kay event app, including daily schedules, descriptions, transportation schedules, bussing maps, hotel information, and other relevant details