After completing my studies in architecture, I switched to the field of marketing communications. Before moving to the field of public relations in 2001 when I joined Pro Plus, the publisher of TV programs for POP TV, Kanal A and the 24ur.com news website, I served as the Creative Director at Kanal A.In 2004, I earned my master’s degree from the Faculty of Economics in Ljubljana, and in February 2006, I co-founded the Propiar agency, which I have been running since the beginning. In 2010, I was selected as one of the six most promising young Slovenian managers among two hundred candidates, earning a subsidized scholarship from Cotrugli Business School for the Executive MBA program.Once a top-level athlete (I played in the Second Yugoslav Federal Volleyball League and was a member of the Slovenian Cadet National Team), I am now a recreational sportswoman. I am also a member of the Slovenian Public Relations Association (PRSS) and various business associations. I devote significant resources and free time to charity work, including being the District Rotary Public Image Chair of Rotary 1912 – Slovenia and North Macedonia. I am a recipient of the Paul Harris Fellow recognition from the international Rotary Foundation.