Nina Zhu works at Wyndham Hotel Group Business Development Department. As Director, Nina Zhu is fully in charge of developing new managed and franchised hotels by Wyndham Hotel Group accross China with 9 brands including Wyndham Grand, Wyndham, Wyndham Garden, Ramada Plaza, Ramada, Ramada Encore, Wingate by Wyndham, TRYP by Wyndham and Microtel.

Nina Zhu works at HVS Global Hospitality Service Shanghai Office on research, consulting and valuation assignments in all major markets of Greater China. Her main responsibility in this area includes Hotel Development Feasibility Studies and Tourism and Hotel Market Analysis, including Perform field research; Hotel market supply and demand analyses; Facility recommendation for new hotel development; Preparing forecasts of income and expenses for new hotel development;Financial analysis for… Show more Nina Zhu works at HVS Global Hospitality Service Shanghai Office on research, consulting and valuation assignments in all major markets of Greater China. Her main responsibility in this area includes Hotel Development Feasibility Studies and Tourism and Hotel Market Analysis, including Perform field research; Hotel market supply and demand analyses; Facility recommendation for new hotel development; Preparing forecasts of income and expenses for new hotel development;Financial analysis for new hotel development including total development costs, ROI, payback period; and Prepare market studies, new hotel development feasibility studies and consulting reports.Nina Zhu has done the feasibility consultant on the following projects: The proposed upscale Hotel Changsha Taskin; The proposed upscale Hotel Changsha Wanda; The proposed upscale Hotel Taiyuan Wanda; The proposed upscale Hotel Huai'an Wanda; The proposed upscale Hotel Wuhan Wanda, and the forth. Nina Zhu is also responsible for organising "Annual China Hotel Investment Conference" organised by HVS. Her main duties in this area include:  Working closely with event director to developing a strategic plan and budget for each event; conference programming, covering selection of them, topics and speakers;Researching, promoting and engaging in sponsorship sales and speaker invitation; Proactively assist to manage and implement delegate sales in a timely and effective manner;On- site conference operation and management; andOther roles as required for each event, such as managing suppliers, service providers, press, venue, advisory committee, etc Working closely with event director and accountant in revenue and cost management, approval of strategic plan and budget. Show less

Event Management, Pavilion Daily operation and Hosts training and management

1) According to hotel yearly sales & Marking strategy, draft hotel yearly marketing communication plan including media plan and public events plan, and implement it accordingly. For the hotel public events, plan and implement the hotel promotion events in Beijing, Shanghai and Guangzhou & product experience events in the hotel, mainly including clients’ invitation and receptions, venue arrangement, Media exposures, events schedule details and so on. 2) The construction, maintenance and… Show more 1) According to hotel yearly sales & Marking strategy, draft hotel yearly marketing communication plan including media plan and public events plan, and implement it accordingly. For the hotel public events, plan and implement the hotel promotion events in Beijing, Shanghai and Guangzhou & product experience events in the hotel, mainly including clients’ invitation and receptions, venue arrangement, Media exposures, events schedule details and so on. 2) The construction, maintenance and promotion of Hotel official website. 3) The daily receptions to VIPs from government, business company, famous stars and so on. Ps: From the 31st Mar to 3rd April 2009, more than 70 movie stars from Hongkong, Taiwan stayed in our hotel to join Sanya golf tournament. During the tournament, the hotel were fully in charge of the accommodation and food & Beverage of the 70 stars. I am the key coordinating person to follow up this event on behalf of the hotel. 4) Hotel daily Public Relation issues. Show less

In Charge of all the issues of Marketing & Communication for the hotel pre-opening, mainly including 1 Draft & implement pre-opening Marketing Communication plan (Media & Public Events plan); Coordinate all the key media and communities for hotel pre-opening Marketing & Communication issues, including Advertisement design, copywriting related to marketing communication and so on. 2 In charge of hotel CI & VI 3 On the 5th of Dec., in charge of organizing the hotel open ceremony… Show more In Charge of all the issues of Marketing & Communication for the hotel pre-opening, mainly including 1 Draft & implement pre-opening Marketing Communication plan (Media & Public Events plan); Coordinate all the key media and communities for hotel pre-opening Marketing & Communication issues, including Advertisement design, copywriting related to marketing communication and so on. 2 In charge of hotel CI & VI 3 On the 5th of Dec., in charge of organizing the hotel open ceremony, coordinating the guest invitations and receptions including the receptions for VIPs from National & Hainan province government. Designing and producing of giveaways for VIP, Media & normal guests for ceremony, organizing and being MC of the hotel opening press conference (54 media attended the press conference) and celebration Dinner. 4 The hotel was assistant to hold 2008 International New Silk Road Model Competition on the 7th, December 2008。I was fully in charge of coordinating the campaign assistant issue on behalf the hotel. 5 other opening issues related Marketing & Communication Side. Show less

1 Marketing support to all Howard Johnson Hotels S&M Department, including 1) Assist to Corporate DOSM to clarify Marketing sense and monitor marketing relevant implementations to Hotels’ GMs, DOM, Sales and Marketing and Communication Managers. 2) Assist to Corporate DOSM with the approvals of Hotels’ Advertisements, flyer, newsletters and so on. 3) Support Howard Johnson Properties’ Marketing and Media related issues. 2) In Charge of the new brand Plaza Royale Hotels & Spas… Show more 1 Marketing support to all Howard Johnson Hotels S&M Department, including 1) Assist to Corporate DOSM to clarify Marketing sense and monitor marketing relevant implementations to Hotels’ GMs, DOM, Sales and Marketing and Communication Managers. 2) Assist to Corporate DOSM with the approvals of Hotels’ Advertisements, flyer, newsletters and so on. 3) Support Howard Johnson Properties’ Marketing and Media related issues. 2) In Charge of the new brand Plaza Royale Hotels & Spas Marketing launching Media Campaign, including Media Market analysis, Media selecting (Travel & Hotel Industry Print Media, Consumer Print Media and Electronic Media), Contact key person in Media for Contract details, design Advertisement and doing editorials. 3) Coordinating the whole construction of Howard Johnson International (China) website (www.hojochina.com) and Plaza Royale Hotels & Spas (www.plazaroyalehotels.com) Show less