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Ninfa Cabello is a Principal Consultant at Madrivo. She possess expertise in affiliate marketing, affiliate management, advertising sales, closing deals, prospecting and 43 more skills. Colleagues describe her as "I had the pleasure of hiring Ninfa and working with her for over 3 years. Ninfa is extremely knowledgeable about the affiliate marketing space, a great networker and very well liked by her clients and peers. Ninfa’s positive and professional style make her a delight to work with. She is reliable, a quick learner, eager to take on new or additional reponibilies and a true team player.", "Ninfa has been a pleasure to work with over the past 5 years. Her networking skills are top notch and have allowed her to acquire and maintain key business relationships that are valuable to any company in our industry. She always provides honest feedback regarding campaign performance. I highly recommend working with Ninfa in all capacities.", and "Ninfa and I worked in the same business unit at ShopAtHome.com. We even sat next to each other for a while! Ninfa has an extraordinary work ethic. She is an efficient strategist and an honest communicant. Her attention to detail and ability to be a team player is second to none. I strongly recommend Ninfa and would happily work with her again!"
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Principal ConsultantMadrivoSan Juan, Puerto Rico -
Principal ConsultantMadrivo Jan 2019 - PresentLas Vegas, Nevada, UsCore competencies include:Recruit, lead and train a high-performing team of digitally-savvy marketers to support the strategic goals of the businessManage B2B relationshipsManage P&L of the Business Development teamDevelop and execute the strategy for acquiring new brandsDevelop and execute the strategy for acquiring and retaining new strategic partnershipsCreate and manage AOPCreate and maintain systems, processes, and policies that support our mission, position, and brand.Develop competitive research and stay up to date on industry and digital marketing trends.Work efficiently and effectively with cross-functional department teams.Thrive as a growth driver identifying and chasing opportunities to accelerate the business—and in supporting the needs of team.Define and drive from an integrated growth model that acts as the backbone of our strategic approach to growth -
SvpMadrivo Jan 2023 - PresentLas Vegas, Nevada, UsAs Senior Vice President at Madrivo, I lead growth and innovation initiatives, drive revenue growth, and build high-performance teams. Since assuming this role, I'm proud to have achieved the following:* Exceeded annual revenue goals, resulting in the company's most successful year to date* Developed and executed a successful new business strategy resulting in record breaking new brand acquisitions* Instituted a new team structure, which resulted in an increase in efficiency across departmentsMy key responsibilities include:* Developing and executing strategies that support our mission, position, and brand* Work with cross-functional teams to identify new business opportunities and develop strategies that support Madrivo's mission, position, and brand* Foster strategic partnerships and build long-term relationships with clients* Create a culture of excellence that fosters creativity, innovation, and growth* Empower my team to take ownership and initiative, resulting in increased collaboration and a more productive workplaceI am passionate about collaborating with my team and empowering them to drive results. Together, we continue to navigate the digital marketing landscape and deliver exceptional results for our partners. -
Vp, Business Development & Advertiser PartnershipsMadrivo Sep 2017 - Dec 2019Las Vegas, Nevada, UsAs my goal to drive business forward, I deliver strategic vision, revenue growth and brand recognition for Madrivo’s advertising partnerships. With 11 years in the industry, I have a deep understanding of the performance marketing industry and what is needed for a successful partnership. Core competencies include:Management of the Business Development teamManage B2B relationshipsManage P&L of the Business Development teamProspecting managementDevelop strategic partnerships -
Director Of Business DevelopmentMadrivo Jun 2013 - Nov 2018Las Vegas, Nevada, UsI lead a driven, successful and talented team of business development professionals for Madrivo Media, a leading online marketing agency specializing in customer acquisition and lead generation for reputable national brands. My team has been instrumental in maintaining a better than 300% annual growth rate for Madrivo as we continue to grow and develop our brand and develop long-term relationships with premiere retail, financial, and service-industry clients. I am responsible to initiate and qualify leads; research to find decision makers; negotiate contracts; and maintain long-standing, healthy, and mutually beneficial relationships with both advertisers and affiliates. • Obtain new premiere clients through research, referrals and prospecting.• Deliver superior customer service while maintaining and growing account services and client satisfaction.• Find and research RFPs for assessment and prepare proposals for submission.• Collaborate with agency leadership to organize and prepare all high-level pitch presentations.• Optimize the process of prospecting, qualifying, and closing key accounts with continual improvements. • Provide point-of-view on various competitors, partnerships and prospective clients in the marketplace.• Lead business development efforts to ensure our strategic vision is follow and profitability goals are met. • Monitor client activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate-generated revenues.• Follow through with all presentations, including follow-up letters, proposals, etc.• Track all leads, prospects, proposals, sales, and contracts through selected software. -
Principal Consultant For Madrivo, Chief Executive Officer For Lunasol, LlcLunasol, Llc Jan 2019 - PresentLunaSol helps clients build and improve their capabilities in digital ad solutions, business transformation, consumer intelligence, and enterprise risk management.Collaborative digital leader who is an expert in digital marketing strategy and can drive growth across the entire customer journey. I enjoy working with teams across functions including content, social, marketing, finance, product, and strategy in order to drive growth across all areas of the marketing funnel.
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Affiliate Marketing Manager / Sr. Business DevelopmentShopathome.Com Apr 2012 - May 2013Versatile, accomplished, industrious Marketing Professional who grows reputation, revenues, and ROI. Develop strong client relationships while ensuring services levels exceed expectations. Capture market share by developing and executing on an aggressive advertiser sales strategy. Identify, develop, and qualify new advertiser sales leads within assigned territory, and build strong relationships with advertisers, networks, affiliates and agencies. Manage monthly budget of $1.5 million +. • Researching new types of business/products/services• Attracting new customers• Creating new markets• Intelligence gathering on customers and competitors• Generating leads and sales• Formal proposal and presentation on all levels• Account planning and performance monitoring• Proposition development and campaign development• Building agency and direct advertiser partnerships.• Analyze KPIs and metrics for revenue, recommend and implement changes to relationships based on the results• Develop overall affiliate channel strategy, planning and budgeting• Perform A/B testing and optimizations
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Account ManagerShopathome.Com May 2010 - Apr 2012• Maintain and develop a customer and prospect database• Provide exceptional account support and management of existing key advertising relationships including campaign optimization, cross selling of advertising space and other social media programs• Prospect and develop relationships with existing advertisers to identify growth opportunities• Support and manage assigned accounts for program optimization• Achieve sales goals through effective consultative selling and ability to overcome objections• Prospect appropriate clients and develop new business through all the sales avenues• Strategically sell additional advertising and lead generation services
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Account Manager- Advertiser And Affiliate SideIntela, Llc Jul 2009 - May 2010Tel Aviv, Il• Manage day to day relationships with existing accounts; continuing their growth by maximizing strategies, while nurturing their needs and interests • Actively call affiliates to activate campaigns • Use a variety of mediums to engage and develop affiliate relationships • Develop revenue generating programs to grow affiliate sales • Promote new products and offers to affiliates • Implement technical integrations with affiliate opportunities including datafeeds -
Media Buyer/ Business DevelopmentVertical Offers Dec 2008 - Aug 2009Built market position by locating, developing, defining, negotiating, and closing business relationships.Located potential business deals by contacting potential partners; discovering and exploring opportunities. Closed new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations. Managed Affiliates, Publishers and Affiliate Networks.
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Sr. Account Manager/ Latin American Business DevelopmentMedia Kings Nov 2007 - Apr 2009Marketed products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports. Protected organization’s value by keeping information confidential• Researched competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases. • Enhanced organizations reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.• Screened potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.
Ninfa Cabello Skills
Frequently Asked Questions about Ninfa Cabello
What company does Ninfa Cabello work for?
Ninfa Cabello works for Madrivo
What is Ninfa Cabello's role at the current company?
Ninfa Cabello's current role is Principal Consultant.
What is Ninfa Cabello's email address?
Ninfa Cabello's email address is ne****@****ome.com
What is Ninfa Cabello's direct phone number?
Ninfa Cabello's direct phone number is +130384*****
What are some of Ninfa Cabello's interests?
Ninfa Cabello has interest in E Mail Marketing.
What skills is Ninfa Cabello known for?
Ninfa Cabello has skills like Affiliate Marketing, Affiliate Management, Advertising Sales, Closing Deals, Prospecting, Sales Planning, Selling To Customer Needs, Territory Management, Market Knowledge, Sales Presentations, Professional Services, Lead Generation.
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