Corporate development and business transformation

- Supported Spirits & Wine brands' annual strategic planning, covering channel/region analysis, outlet penetration/rotation analysis, intake/offtake analysis, pricing and value chain etc. to identify growth opportunities - Built and managed integrated online and offline market intelligence system to monitor industry and competitor trends

Management Consulting1. Engaged in the digital operation transformation strategy planning for a state-owned insurance group for customer experience optimization and operational efficiency improvement, covering underwriting, claim settlement and policy service process 2. Supported O2O pilot implementation of tire services for a global premium OEM covering all distributors in Shanghai, efforts including optimizing business process, developing transformation roadmap and KPIs, designing online & offline marketing strategy and conducting dealer training

Marketing consulting:+ Provided consulting services to clients in e-commerce, digital marketing and commercial vehicle industries in areas of market entry, growth strategy and operation1. Conducted detailed market research of China’s Android app ecosystem for a global Internet giant, so as to help the client provide better customer services and build up a more effective ad demand-supply system in China.2. Engaged in the Chinese cross-border e-commerce strategy development for a foreign state government, in charge of field work, data analysis, intern management, client communication and report writing

Market research and consulting:+ Provided IPO industry research and consulting services to clients in luxury, apparel, energy and public facilities management industries1. Assessed the impact of parallel trade on premium Fragrance and Beauty Products (FBP) segment in China for a leading luxury group and developing channel strategies, awarded as the Best CSM Project in 2015 2. Conducted 4 IPO industry research projects for those companies which aim for listing on Hong Kong stock market, covering a wide range of industries such as apparel, natural gas, ready-mixed concrete and also public facilities management.

Marketing consulting project implementation: :+ Engaged in several marketing consulting projects as a part-time associate and was offered the full-time offer after the internship