Tranet Diffusion is a new e-commerce company which provides DIPO as a B2B platform for the Spanish general merchandise industry, mostly for those Chinese business companies in Spain. Develop company direction and strategy based on market understanding. Build and lead the company team, in charge of daily operation and management.  Maximize the ROI and ensure a sustainable business growth.  Create company culture.

 Identify market opportunity and consumer needs to develop period company target and strategy.  Understand customer needs, lead the technical team to improve the application software---Dipo, in order to improve user experience. Increase and manage the user group, make precision marketing plan. Manage sales team to accomplish sales goals. Maximize the ROI and ensure a sustainable business growth.

 Understood the market and consumer of home care business to develop effective marketing plan for business growth. Managed P&L to ensure a sustainable and profitable business. Developed new products to optimize product mix of home care business. Managed the ADSP to maximize the ROI and enhance brand awareness. Run effective SOP to meet customer orders on time in full meanwhile to keep reasonable inventory.

Amoy foods was one of the biggest cooking sauce and condiments manufacturer in ChinaAs a product guardian, responsible for assigned products, defining, implementing, monitoring and evaluating marketing activities to ensure market objective and profit target.  Identified market opportunities, developed and executed annual marketing plan; Guided and monitored regional trade marketing team for the most effective promotion activities; Worked closely with sales team to achieve annual sales turnover and GP target; Took charge of new product importation project; Monitored and controlled A&P;

Cooperated with marketing and regional sales team to enhance sales efficiency. Developed promotion programs according to the regional market situation and product positioning to support regional sales development Controlled regional marketing budget, traced promotion execution and evaluated efficiency. Leaded regional promotion team (long term and short term), strengthened team executive ability via training and performance appraisal; Compiled merchandising display regulations and evaluation system, supervised its execution. Cooperated with promotion and merchandising companies

Cooperated with marketing and regional sales team to enhance sales efficiency. Developed promotion programs according to the regional market situation and product positioning to support regional sales development Controlled regional marketing budget, traced promotion execution and evaluated efficiency. Leaded regional promotion team (long term and short term), strengthened team executive ability via training and performance appraisal; Compiled merchandising display regulations and evaluation system, supervised its execution. Cooperated with promotion and merchandising companies

Hangzhou Wahaha Group is the largest beverage producer in China.Assisted Marketing Director in developing marketing plans for assigned product lines to achieve company objectives. Assisted in developing new product containing product concept, naming/branding and packaging, pricing policy, upon in-depth understanding of the total available market, our opportunities, competitors and consumer behavior. Took charge of new product launch planning and existing product promotion plans , including pricing policy, channel strategy, promotion support, etc. Executed market research activities and analysized research information, including qualitative and quantitative research of package, taste and concept. Cooperated with research companies and advertising department.