Bridging emerging tech with design thinking, business strategy and trending insights to help clients realize market differentiation, business-brand alignment, organizational growth and enhanced user experiences; also partnering with other premium solutions providers or consultancies delivering brilliant outcomes.Project highlights include: - Ideation Facilitator, STHLM: Translated client’s aspired lifestyle offering and customer insights into potential value propositions, fresh products and services for market exploration. - Change Lead, APAC: Led adoption drive for FMCG MNC's operating model and business processes restructuring and financial transformation across the different markets.- Brand Strategist, SG: Crystalised the proposition and marketing positioning for a start-up’s LXP- Insights Lead, EMEA: Distilled 5 markets’ consumer insights into a comprehensive EMEA-focused brand blueprint and three-year roadmap for IHG. Key value to client: (1) crafting compelling future states, (2) accommodating clients’ pivots, (3) helping stakeholders unveil and own critical issues and opportunities, (4) bringing strategic recommendations to life through training and measurements, and (5) ensuring strategic, cross-functional alignment at all times.End-clients/partners include Mercer, Estee Lauder, LEGO, LVMH, IHG, HSBC, Cisco, Singtel and Boldly

Led Daggerwing Group's APAC team and part of the global leadership team growing this top-rated consultancy through nurturing talent, spearheading thought-leadership, driving BD and marketing efforts in the region and delivering impactful outcomes across Executive Alignment, Operating Models & Org Design, Cultural Transformation, Marketing Transformation, Employer Value Propositions and People Strategy and Implementation Roadmaps. Project highlights:- helping sector leaders of a top CPG company develop the vision and roadmap for their global Marketing function,- future-proofing and streamlining a global pharma’s Operating Model, and- developing a home-grown brand's People Strategy from Employer Value Proposition to Career Pathing model.Clients include PepsiCo, AT&T, Novartis, Takeda, FedEx, Collins Aerospace and X-Inc.

Focused on projects that drive industrial & organizational transformation, business-brand alignment and workplace change for enhanced end-user experiences. Highlights include:- Project Lead, SG: Co-developed the industry roadmap and business plan that transformed SG’s furniture category/proposition and eco-system.- Journey Manager, TH: Multi-stream, strategy-led development phase of a long-term digital banking transformation programme (Accenture)- Change Lead, SG: Designed and led a global bank's workplace change management programme for 2,200 employees across 21 business groups- Team Lead, SH: Led LEGO's team of design, digital and change specialists in designing and implementing new ways of working for its growing hub. - Strategy Lead, JKT: Evolved Citi's global guidelines into localized solutions for 41 business lines (3000 employees). - Change Lead, BLR: Facilitated a 10-month workplace change programme for Cisco's 1,800 employees. End-clients/partners include Mercer, Estee Lauder, LEGO, LVMH, IHG, Standard Chartered, Citi, HSBC, Cisco, Singtel, GroupM, SFIC, LynxEye, Awaken Group and Art of Awakening

Led workplace strategy projects and/or change management programmes. Projects included developing a framework for a global bank to assist with the consistent implementation of Agile Working in multiple locations, and a pilot strategy for a global insurance organisation. Clients include Standard Chartered Bank, Chartis, Bayer, P&G and WPP.Key responsibilities: (1) Drive strategic process from robust research to workplace solutions, (2) Develop and implement Change Management programmes, (3) Client and project management (forecast revenues, cashflows, resourcing, etc), (4) Business development (proposals, speaking events) and (5) Develop knowledge content.

Led transformational workplace strategy projects and/or change management programmes for clients that include Deutsche Bank, Changi Airport Group, Manulife, WPP, HSBC (Hong Kong), and Microsoft (Vietnam, Malaysia).(DEGW is now Strategy+, a strategic business practice within Aecom.)

Led and co-driven corporate and consumer brand strategy projects across retail, digital technology, medical, nutraceutical, education, hospitality and FMCG sectors. Regional experience includes sanofi-aventis across SE Asia, John Keells (Sri Lanka), Aboitiz Group (the Philippines), OKWAP and KNH (Taiwan), and Munchy's and Petrosains (Malaysia). Singapore clients include SingHealth, CapitaLand (VivoCity), P&G, Haw Par Healthcare, and Singapore Institute of Management.Key responsibilities: (1) Drive brand strategies and brand architectures, (2) Conduct implementation, innovation and alignment workshops, (3) Craft customer journeys, channels and messaging plans, (4) Business acquisition, (5) Client management

Headed team of writers, webmaster, web designer and marketer in refreshing and maintaining an Arts & Lifestyle digital experience - the "Happening!" website. This was Singapore's Official Arts and Entertainment Online Guide, containing articles, reviews, interviews, and promotions on music, performing and visual arts.