Antony Chang Email & Phone Number

Boston, Massachusetts, Us

Boston, Massachusetts, Us

• Fully own the company's international Media (broadcasting, publishers, sports) go-to-market strategy, aligned to global marketing and sales strategies, prioritised targets and pipeline goals, and focused on current business and market trends.• Drive and execute international Media marketing campaigns, including online & offline events (tradeshows, conferences, webinars, roundtables), digital programs (paid ads, SEM, EDM) and content syndication.• Collaborate with global campaigns and events, customer and product marketing teams to deliver predictable Media pipeline and pipeline growth, and international business development and sales teams (new business, add-on and renewal growth) to optimise Media lead progression and conversion to pipeline.• Communicate international Media marketing program status, action items, results, and deliverables across marketing and sales, and participate in regular reviews of campaign performance.

Middlesex, England, Gb

• Promoted the best of SPS & Sky Sports (Operations/Production) facilities, people & content across platforms, industry publications, and internal/external websites.• Collaborated with multiple areas of Sky to produce consistent content that showcases the best of SPS & Sky Sports (Operations/Production), and stay on the radar for all potential future partners.• Liaised closely with production and editorial teams to make sure SPS & Sky Sports (Operations/Production) social output is fully aligned with all output streams.• Maintained relevance of owned channels by utilising internal networks to push SPS & Sky Sports (Operations/Production) messages.• Worked with trade partners and industry events to champion and influence the work SPS & Sky Sports (Operations/Production) does.• Participated as an active member of Sky Sports’ Diversity Action Group, developing D&I initiatives and campaigns across the department.• Co-chaired East & South-East Asians (ESEA) @ Sky employee group, providing a safe space to support and celebrate ESEA culture, community and colleagues.

Beijing, Beijing, Cn

• Planned and implemented the company's global digital marketing & communications strategy in accordance with short and long-term targets.- SEO- SEM- Social Media Marketing- Content Marketing- KOL Marketing• Built, operated and managed the company's global corporate digital assets (website & social media) from the ground up.- UI & UX Optimisation- Backend Performance Improvements- Account Registration & Authentication- Multi-Platform Community Management- Multimedia Content Production (Visual & Written)- Key Metric Tracking & Reporting (Awareness & Sentiment)• Developed and executed the company's global corporate level online campaigns in line with department budgets.- Targeted Strategic Planning- External Agency & Influencer Management- Onsite Campaign Execution- Data-Based Analysis & Reporting (KPI/ROI)• Coordinated between HQ Branding/Marketing/PR departments and overseas local companies to provide comprehensive support, including but not limited to content creation, material localisation and event support.

Chaoyang, Beijing, Cn

• Established and executed the company's integrated marketing strategy in accordance with sales objectives.- SEO- SEM- Content Marketing- PPC- EDM- Events• Produced and enhanced content on the company's digital assets and coordinated with the IT department to optimize performance, increase online visibility and drive traffic.- Website- Blog- Newsletter- Social Media (Facebook, Twitter, LinkedIn)- Q/A Platforms (Quora, Reddit, Medium)• Allocated and utilised the company's marketing budget to carry out online/offline marketing campaigns to generate leads and improve customer retention.• Formed referral partnerships and editorial cooperations with relevant app service providers, business agencies and media outlets to create corporate identity and build brand awareness.

Beijing, Beijing, Cn

• Created game operation and marketing content for the company's various traditional and social media marketing campaigns.• Provided English-language community support on the company's backend & Facebook fan pages.• Proofread and localised in-game text from Chinese to English for the company's existing games in English-speaking markets.• Coordinated with the Marketing department to carry out consumer-based market research for the company's mobile and browser games in development.Projects:• Tencent Naruto Online Browser Game• Super Fleets Mobile Game• Age Of Voyage Mobile Game• Tank Strike Mobile Game• Shark Boom Mobile Game

• Researched both Chinese and foreign football industries as the official partner of City Football Group, to seek ways to increase Manchester City’s fan base and regional footprint.• Created the company's corporate assets and liaised with SME to Blue-Chip companies to seek investments, acquire sponsorships & form business partnerships.Projects:• Challenger Sport Football Training School Cooperation

• Maintained awareness of the interior design industry by identifying possible market trends, updating the Design department with the latest material innovations and recommending new products to new and existing clients.• Assisted the furniture interior designer by translating important documents and writing trade contracts used to form business partnerships.

New York, Ny, Us

• Managed up to 12 teachers, scheduling appropriate classes for each teacher and monitoring teachers’ performances with the objective of guaranteeing teachers met the required teaching standards, and increasing student enrolment.• Improved existing operational systems and processes, identifying new potential teachers and developing new recruitment methods, which allowed the school to attract outstanding teachers.• Instructed English literature classes (“100 Classics”) and Test prep classes (SAT, SSAT, TOEFL) to groups of up to 12 children aged 6-18, helping students improve all aspects of their English and teaching students important techniques and skills to help prepare and achieve high test scores.