Nini Ou-Yang Email & Phone Number

Portland, OR, US

Taking a health break for cancer treatment and recovery

Beaverton, OR, US

Developed a strategic vision for foundational clickstream data products, aligning with business objectives and supporting Nike’s $5 billion digital DTC business.Led the end-to-end lifecycle of data products, achieving a 25% increase in user adoption and $5MM in cost savings through legacy product divestitures.Oversaw data governance and compliance.

Beaverton, OR, US

San Jose, CA, US

Partnered with 50+ clients to develop and operationalize data-driven marketing strategies using Adobe Experience Cloud solutions.Translated analytics insights into actionable business recommendations, optimizing A/B testing and marketing performance.Provided end-user training and governance frameworks for analytics tools, enhancing client utilization and.

Costa Mesa, CA, US

• Create metrics dashboards to measure site performance and provide actionable insights to drive higher conversion rates and optimize user experience on sites
• Create analysis leveraging site engagement and membership data using Adobe Insight to provide a comprehensive view of user online interaction and its impact on revenue
• Consult with stakeholders and collaborate closely with technology and Web Development team to gather requirements and ensure the mechanisms to track desired metrics are in place

Costa Mesa, CA, US

• Supported initiatives to drive account reconciliations centralization and process improvement for enhancement of accounting systems and streamline of financial reporting
• Responsible for preparing account reconciliations and journal entries to ensure control and accuracy of financial reporting and developing customized reporting which results in the time saving of 4 hours during month-end
• Planned, coordinated, and aggregated all PwC audit information for Experian North America year-end audit, functioned as the liaison between PwC auditors and Business Units to ensure a seamless and timely audit

Costa Mesa, CA, US

• Provided operational, financial and analytical support to the FP&A and Business Analytics groups
• Assisted in month-end close process, verifying and preparing online marketing spend accruals, CAPEX analysis, variance analysis against actuals
• Delivered in-depth analysis of company financial, operating, and web metrics to evaluate numerous aspects of the company's financial performance
• Created semi real-time prototype reporting tool tracking $100MM+ annual online marketing spend across multiple online channels and help optimize marketing campaigns and initiatives
• Assisted in the development and implementation of an automated accrual and reconciliation process to effectively track $10MM+ of monthly marketing spend across all marketing channels and improved accuracy of payment.
• Played key role in establishing common reporting metrics and created management reporting template across global lines of businesses for NA, UK, and LATAM Interactive Segments

Costa Mesa, CA, US

• Analyzed and created deal performance measurements including monthly metrics dashboards leveraging win/loss trends to refine and improve pricing strategies
• Developed pricing models and sensitivity analysis used throughout the sales organization in making pricing decisions for major RFPs of strategic accounts of contracts over $90 MM
• Collaborated with senior level management to lead revenue driving and pricing optimization initiatives
• Recalibrated book pricing structure to decrease the need for pricing concessions from Strategic Pricing allowing for a shortened sales cycle and a more competitive price offering to clients

Costa Mesa, CA, US

• Coordinated month-end close process through detail financial statement analysis for corporate cost center functions, communicated monthly results, impact items and future trends to senior leadership
• Created internal management reports for monthly, quarterly, and yearly financial results and prepare commentaries for senior management
• Partnered with corporate departments to facilitate budget adherence through monthly review of results and fiscal year budget planning
• Assisted in streamlining cost center financial reporting by leveraging existing reporting tool; involvement in the development of automated financial streamline tool

Newport Beach, California, US

• Identified and analyzed acquisition targets for $10-250MM buyouts or recapitalizations of middle market businesses, delivered industry benchmark analysis and provided strategic solutions for various challenges
• Conducted equity market and industry research using various online database resources (ex. Lexis-Nexis, Hoovers, OneSource)