• Develop and implement comprehensive marketing strategies to promote Gator Bio's products and services. • Lead marketing campaigns, including digital marketing, social media, email marketing, and events. • Collaborate with product development teams to create compelling product positioning and messaging. • Manage the creation of marketing materials, including brochures, presentations, and web content. • Analyze market trends, competitor activities, and customer needs to refine marketing strategies. • Oversee the planning and execution of trade shows, webinars, and other promotional events. • Measure and report on the effectiveness of marketing campaigns using analytics tools.

• Hired, developed, and managed a team of 5 marketing managers, fostering high engagement and performance. Worked with Talent Acquisition team to identify, interview, and hire candidates.• Developed outbound and inbound marketing strategies to achieve YOY growth goals with a focus on optimizing conversion rate, increasing lead generation, and maximizing contribution to revenue.• Created multi-channel lead generation campaigns from conceptualization to execution to optimization.• Conducted performance evaluations of marketing programs using KPIs and metrics, delivering insightful reports to key stakeholders. Leveraged martech stack, including SFDC, PowerBI, and Google Analytics, to guide investment decisions and devise corrective actions for declining leading indicators.• Directed brand marketing initiatives to boost brand recognition, portfolio positioning, messaging, digital and social media outreach, and earned media strategies.• Managed content development team, created annual calendar to align with top-line initiatives, industry events, media calendars, and trends among KOLs to drive growth and awareness.• Achieved YOY growth across the customer buying journey, from top-of-funnel to bottom-of-funnel stages, by conceptualizing and executing comprehensive lifecycle marketing strategies.• Formulated and executed go-to-market strategies, achieving MQL/SQL goals for new product launches while ensuring strict adherence to Launch Excellence guidelines.• Managed outbound marketing program, third-party advertising, pay-per-click campaigns, tradeshows, multi-touch nurture/drip campaigns, webinars, and account-based marketing.• Collaborated closely with the sales team to create enablement tools, including brochures, data sheets, videos, and to support all field marketing activities.• Effectively managed the marketing budget, including oversight of tradeshows and events, advertising, and outbound campaign spending, reporting directly to senior leadership.

Responsible for design, creation, and delivery of marketing communication programs to support the liquid handling and microplate business objectives worldwide. Activities include managing layouts and designing of communications such as advertisements, brochures, newsletters, event support materials, and press/media outreach to the life science community. Create marketing campaigns to generate demand and increase awareness. Manage lead generation activities to increase the flow into the sales funnel. Monitor effectiveness and adjust campaign tactics as needed.Develop and execute product launch plans. Work with Product Managers to create a course of action to ensure a successful product launch on-time and on-budget. Work towards specific metrics, monitor and adjust as needed.Develop key messages and review outbound materials to ensure consistent messaging and alignment. Accountable for planning and execution of marketing communications deliverables, including management of vendors and writers and legal/compliance approvals.Work with cross-functional teams to support biochemical and cell-based reagent product portfolios to create sales presentations and provide internal reports regarding new products, market trends and competition.Research and develop strategies to enhance product visibility and competitive differentiation. Coordinate with field marketing communications group on the planning and execution of tradeshows and corporate sponsored events, including speakers, show management, lead generation activities.Monitor qualitative and quantitative success metrics, implementing regular tracking infrastructure and processes to measure and optimize performance.

• Developed marketing communications strategy to support domestic and international sales goals of 20% year-over-year growth in revenue. Created campaigns to generate leads, programs to gain mindshare of independent sales representatives, and tools to assist regional sales managers in their efforts to exceed their set goals.• Managed timelines for various cross-functional projects including product launches, awareness campaigns and events.• Directed the design of sales collateral, education material, product sales aids, presentations, direct mail, advertising, and product packaging and labeling.• Developed corporate and product social media strategy to support marketing initiatives of raising awareness and utilization of products, strengthen partner relationships and reach out to key opinion leaders.• Developed corporate identity and brand standards. Developed Marketing Communications Quality System to ensure consistent and strict adherence to guidelines and document control protocols.• Designed and managed company websites. Redesigned investor and product websites in-house to implement content management system (CMS) and Search Engine Optimization (SEO) for a first-year cost savings of $47,000.• Managed corporate events, national sales meetings and tradeshow activities including budget development, show logistics, booth design, lead generation and fulfillment, and theme development.• Managed corporate public relations efforts including development of calendar, maintaining vendor relationships and of creation press releases. Provided support and advice to senior management on communication strategies.• Managed corporate CRM efforts through SalesForce.com including custom report creation, revenue and lead tracking.• Managed team of freelance designers, public relations agencies, event and commercial support staff, and administrative personnel.• Maintained vendor and agency relationships, including contract negotiations.

• Develop and manage marketing material including product packaging, instruction manuals, datasheets, sales collateral, point-of-purchase displays and promotional pieces.• Managed corporate web sites including content development and update of relevant information. Completed a redesign of both corporate and product websites for search engine optimization.• Manage the corporate brand including development and maintenance of brand standards, documentation control, and ensuring compliance to standards with outside vendors and customers.• Develop and distribute press releases, quarterly newsletters and bulletins. Fulfill media requests.• Work with Business Development Managers and Sales Representatives to create and execute sales promotions including rebates and coupons. Coordinate rebate redemptions and track rebate program progress, reporting information to sales and marketing teams.• Develop all sales collateral including product sales brochures, price lists, and presentations to communicate corporate standards.• Execute all elements of the product mix for bringing new products to market in a timely and cost-effective manner including: writing copy for packaging, sell sheets and new product announcements & releases; provide creative direction and manage outside resources in graphics and photography for packaging; editing and providing for the translation of instruction manuals.• Manage tradeshow activity within budget guidelines including coordinating with tradeshow management, setup, and teardown at major shows, developing show theme, ensuring timely packing and shipment of show materials. Coordinate development of and implementation of marketing strategies for tradeshows including graphics. Develop and implement response to sales leads from publications and tradeshows.• Manage all advertising efforts including management of design firms and effective negotiation of insertion rates.• Tracked Return on Investment of sales promotions and marketing activities.

• Manage corporate identity and brand• Maintain contact database - data entry, verification, generate reports. • Design ad, presentations, and various artwork• Manage direct and e-mail campaigns• Manage website: + Plan - determine look of website, content. + Update - through content management software, approve submissions + Budget - Perform cost analysis.• Manage Promotional Items: + Plan - determine need, budget, product, quantity, distribution. + Product sourcing - evaluation of vendors, cost analysis. + Schedule - between vendor, company, distributor. + Design - ensure consistency of brand and approve proofs and samples. + Finances - payment of vendors, and allocation of expenses. + Inventory - maintain constant stock, evaluate sales Key Accomplishment: Created Microsoft Access Database to manage inventory and generate reports. + Manage campaign to raise awareness of program through e-mail distributions.

• Provide support to over 900 attorneys over 18 offices worldwide.• Design and implement advertising for publications such as souvenir programs, newspapers and magazines. • Design and manage the fulfillment of various documents such as proposals, policy manuals, practice section materials, annual reports, invitations, and direct mail pieces.• Maintain relationships with various service bureaus and other vendors including performing press checks.• Developed and implemented templates for company’s internal newsletter “In Brief.”• Create artwork for various promotional materials such as water bottles, paper fans, jackets, and banners.• Manage integrity of corporate identity and maintain brand equity.• Provide design support and creation services for company website and electronic presentations.• Manage workload of various graphic design professionals working on a temporary or contract basis.

• Provide support to the Director of Marketing. • Coordinate promotions, advertising, marketing, tradeshow preparation, and multimedia presentations. • Maintain relationships with suppliers, broadcasting affiliates, and media publication advertisers. • Coordinate direct mail and e-mail campaigns.• Design and implement newspaper advertisements, promotional materials, press releases, sales kits, and PowerPoint presentations in a deadline driven environment.

• Dual position for small company (80+ employees) as Graphic Designer and Information Systems Specialist. • Coordinate all marketing efforts between overseas parent company and satellite office.• Provide graphic support to the satellite office of ABS-CBN. • Oversee day-to-day graphic needs, including, but not limited to, press checks, advertisement submission to local publications, and visual guideline control. • Maintained subscriber management system in SQL server environment. • Perform individual troubleshooting and desktop assistance for 80+ employees on such platforms as Windows 95/98, Novell Networking Software, Powerbuilder, Infomaker, Alpha 5, Microsoft Office, and Lotus cc:Mail. • Essential team member in developing new custom database to manage all customer subscription information.• Perform periodic group training for the above-mentioned platforms. Individual one-on-one, as well as group training for software.