Central to my role as Branding and Marketing Strategy consultant, I drive innovation in strategies, executing initiatives that elevate brands. Managing client relations and expectations. Developing PR and other comms briefs.

Implementing Communications Lead for the award-winning campaign 'Fruits of Heroism" Responsibilities:• Led cross-functional teams (digital, PR, production) for 3 successful campaigns.1. Results: 300K+ (media), 200K+ (outdoor), 2.1M (digital, social media). Enhanced brand visibility 0 to 10% through strategic mix.• Strategic thinking and development: Set marketing strategies, objectives, KPIs.2. Results: 10% audience targeting improvement, refined segmentation. Effective CTAs and messaging, admired by 20% focus groups. 10% marketing channel mix boost.• Collaborated with creative agencies for concepts. 3. Results: Brand consistency in designs, messaging.4. Communicating with media (developing media plan, press releases, organising media engagement and appearances. 5. Efficiently managed annual campaign budgets.

Responsibilities:• Brand strategy: Created inaugural brand guidelines, defining value and positioning.• Objective & KPI and channel mix.• Creative concept oversight - led creative team.1. Result: Agency adopted concept across channels.

Responsibilities:• Brand Development: 30 dairy producers got visual branding.• FMCG Market Strategies: Devise market plans, positioning, competitoranalysis.1. Results: 3 acquired clients, 2 opened shops.• Digital Campaign: Oversaw FMCG digital campaign.2. Results: 18.5% page reach growth, 2.5M ad impressions.

• Marketing Communication Strategy: Set objectives and KPIs. Understand target profiles, preferences. Analyse competitors for positioning.• Brand Positioning: Unique position. Identify USPs. Align messaging with values.• Business Development Plan: Explored new markets.1. Result: Oversea Secured 2 contracts.

Analysing international paywall systems and providing recommendations for implementing a paid sales system.• Performing competitor analysis• Handling pricing strategies for the paywall system.Result: 1. Installed paywall.

Communication and PR manager • Led cross-functional teams (digital, PR, production) to successfully launch 3 campaigns. Results:1. Overall campaign engagement through media (direct and indirect emplacement) 500K+, digital (social media and inferences 2.1M) Face to face 500+ direct target.• Strategic thinking and development: formulated marketing strategies, objectives, and KPIs. Results:1. Increased household penetration from 65% to 96%2. Increased brand recognition 30% to 45%3. Increased brand meaning from 13% to 35%.• Collaboration with creative agencies. Results:4. 2 graphic commercials (30 sec. each) 5. Communicating with media (developing media plan, press releases, organising media engagement and appearances. 6. Budgeting for annual campaigns.

1. Develops Communication Strategy and implements in coordination with the management.2. Processes, coordinates, arrangements, and delivers services;3. Researches and analyzes communication policy and services. Maintains operational statistics and prepares related reports;4. Managing social media platforms.5. Engages with media via online and offline channels;