Diana Nino Email & Phone Number

Miami, FL, US

Optimizing Campaign Effectiveness: Creating and implementing iterative experimentation plans, using data to continuously optimize campaign performance and achieve growth targets. Executing Iterative Experimentation: Developing and implementing experimentation plans to continuously refine campaign strategies and improve effectiveness. Collaborating Across.

New York City Metropolitan Area

Elevated partner success at and boosted repeat ad spend with Klarna Media through the development of personalized marketing strategies. Conducted A/B tests to optimize channel mix, tonality, and creative elements by vertical, leveraging Amplitude for precise targeting with custom cohorts. Orchestrated campaign execution via efficient project management.

Managed cross-channel (automated and ad-hoc) communications spanning email, pop-ups, push notifications and content cards in Braze to drive users to different points in the marketing and sales funnel of Paxful's peer-to-peer crypto marketplace.Developed marketing campaigns including concept iterations, content planning, audience segmentation plus.

New York, New York, United States

Greater New York City Area

Worked cross-functionally to own the craft & deployment of email campaigns, their A/B tests, and each campaign's respective tracking/reporting on KPIs such as revenue, CTR, CTOR, and open rates in Sailthru.Supported the development and implementation (in Sailthru) of all short and long-term email strategies for acquisition, retention, and reactivation..

San Francisco Bay Area

Developed and launched partnerships; i.e. carrier and influencer community engagement playbook.Managed and drove development and participation in Uber Freight's carrier and influencer relationships.Worked cross-functionally with content, sales, product, loyalty and UX and creative stakeholders to execute carrier-facing campaigns and develop marketing.

San Francisco Bay Area

Advised on consultant program strategy using data-driven insights.Operated cross-functionally with creative, accounts payable, events, and senior management teams.Managed rewards campaigns for top-priority consultant and influencer accounts.

Miami, FL

Owned data analysis process for marketing events across Latin America. This included data collection, analysis, presentation of key insights, and monitoring of resultant actionables. Supported Latin American influencer strategy for product launch.Created and published quarterly newsletter to Latin American partners reviewing events and internal.

Miami/Fort Lauderdale Area

Created, interpreted, prepared commentary for, and presented weekly reports to senior management regarding markets in Latin America. Performed data analysis with data-mining from CRM, [Salesforce] using Microsoft Excel, presented in PowerPoint.Supported the planning and management of operational marketing budgets for Latin American regional marketing..