Diana Nino Email & Phone Number

Miami, Fl, Us

Optimizing Campaign Effectiveness: Creating and implementing iterative experimentation plans, using data to continuously optimize campaign performance and achieve growth targets. Executing Iterative Experimentation: Developing and implementing experimentation plans to continuously refine campaign strategies and improve effectiveness. Collaborating Across Functions: Working closely with Growth, Product, and Engineering teams to align strategies, drive launch plans, and ensure cohesive campaign execution.Generating & Leveraging Insights: Analyzing trends and campaign performance, generating actionable insights to refine marketing strategies and optimize user engagement. Regularly reporting on performance and sharing learnings across the organization.Influencing Product Strategies: Driving ideation and strategy for lifecycle campaigns, leveraging user-driven insights and behavioral data to inform product positioning and enhance user experiences.

New York City Metropolitan Area

Elevated partner success at and boosted repeat ad spend with Klarna Media through the development of personalized marketing strategies. Conducted A/B tests to optimize channel mix, tonality, and creative elements by vertical, leveraging Amplitude for precise targeting with custom cohorts. Orchestrated campaign execution via efficient project management, coordinating cross-functional efforts to ensure the successful implementation of marketing initiatives and cultivate robust partnerships.

Managed cross-channel (automated and ad-hoc) communications spanning email, pop-ups, push notifications and content cards in Braze to drive users to different points in the marketing and sales funnel of Paxful's peer-to-peer crypto marketplace.Developed marketing campaigns including concept iterations, content planning, audience segmentation plus targeting, set-up, deployment, reporting and ongoing testing and optimization.Leveraged data, creativity, and Liquid to explore and test new segments, identify opportunities for A/B testing to optimize and drive improvements to KPIs.Partnered with Creative, Data, and Product teams to share channel insights and align on support for new launches, brand marketing priorities, and CRM initiatives.

New York, New York, United States

Greater New York City Area

Worked cross-functionally to own the craft & deployment of email campaigns, their A/B tests, and each campaign's respective tracking/reporting on KPIs such as revenue, CTR, CTOR, and open rates in Sailthru.Supported the development and implementation (in Sailthru) of all short and long-term email strategies for acquisition, retention, and reactivation. Designed marketing & sales collateral to showcase the success and opportunities of executed campaigns in the form of assets such as press kits, case studies and testimonials. Evaluated partner email performance to provide actionable recommendations and continuous improvements to campaigns.

San Francisco Bay Area

Developed and launched partnerships; i.e. carrier and influencer community engagement playbook.Managed and drove development and participation in Uber Freight's carrier and influencer relationships.Worked cross-functionally with content, sales, product, loyalty and UX and creative stakeholders to execute carrier-facing campaigns and develop marketing collateral. Produced insights to drive marketing efforts and educate cross-functional teams on program performance.Provided ongoing multi-channel community engagement over social media, events, custom gifting, user-research groups and monthly call sessions to drive participation and measure results.Collaborated with product to identify opportunities for technological and process improvement via research sessions and competitive analysis.

San Francisco Bay Area

Advised on consultant program strategy using data-driven insights.Operated cross-functionally with creative, accounts payable, events, and senior management teams.Managed rewards campaigns for top-priority consultant and influencer accounts.

Miami, Fl

Owned data analysis process for marketing events across Latin America. This included data collection, analysis, presentation of key insights, and monitoring of resultant actionables. Supported Latin American influencer strategy for product launch.Created and published quarterly newsletter to Latin American partners reviewing events and internal developments. Managed event at point-of-sale process from beginning to end.

Miami/Fort Lauderdale Area

Created, interpreted, prepared commentary for, and presented weekly reports to senior management regarding markets in Latin America. Performed data analysis with data-mining from CRM, [Salesforce] using Microsoft Excel, presented in PowerPoint.Supported the planning and management of operational marketing budgets for Latin American regional marketing. Assisted in the procurement process [SAP] by creating purchase orders, hiring vendors, following-up on payment status, and maintaining vendor relations.Coordinated launches of promotional and educational material used in international marketing and events.